May 5, 2026
How to Start a Ruck Club That Actually Grows (Lessons from Triton Ruck Club)


How do you build a ruck club that people actually want to be part of?
In this episode of The Rucker’s Edge, Spencer sits down with Jessica, co-founder of Triton Ruck Club, to break down exactly how a small walking group turned into a thriving rucking community with multiple chapters.
Jessica shares the real, unfiltered lessons from building a ruck club from the ground up—including what works, what doesn’t, and what most people get wrong when trying to grow a community.
If you’ve ever thought about starting your own ruck club—or want to better understand how strong rucking communities are built—this episode gives you a practical, proven blueprint.
What You’ll Learn
- How to start a ruck club from scratch
- Why consistency matters more than anything else
- How to avoid burnout as a community leader
- Why celebrating the people who show up is critical
Links & Resources
- Jessica’s Instagram: @ruckinstigator
- Triton Ruck Club on Instagram: @tritonruckclub
- The Rucker's Edge – Official Site
- Follow The Rucker’s Edge on Instagram: @theruckersedgepod
Notes:
- Music Credit: Play This Game by Black Rhomb.
- I'm not a doctor, and this podcast is for informational and entertainment purposes only. Please consult with your physician before starting any new exercise or physical activity.
WEBVTT
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What does it take to build a ruck club in your
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city that people actually show up to week after
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week? Well in today's episode you're gonna find
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out you'll learn exactly how to go from just
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a few people walking together to Building a thriving
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rucking community that keeps growing over time
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Today I'm joined by Jessica Flores, co -founder
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of Triton Ruck Club out of San Diego, California.
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She breaks down what actually works, how to schedule
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your events so people show up, how to create
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consistency, how to retain members, and the biggest
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mistakes that quietly kill most rut clubs before
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they even get off the ground. If you ever thought
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about starting your own rut club, or even just
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wanting to understand how strong rutting communities
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are built, this episode will give you a clear,
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actionable blueprint. You're listening to the
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Rucker's Edge podcast, a show all about rucking
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that is designed to help you improve your rucking
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routine, lose weight, and ultimately gain your
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strength and energy back. Each episode dives
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into the science, stories, and strategies behind
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rucking. You'll learn from top ruckers, coaches,
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health experts, and performance specialists who
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break down what it takes to train smarter, recover
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faster, and stay ready for the next challenge.
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So whether you're new to rucking or an experienced
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rucker that's already logged hundreds of miles,
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this is the show for you. I'm your host Spencer
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thanks for listening in before we get going if
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this show has helped you in any way it would
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be amazing if you could drop me a quick review
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on whatever app you're listening to this podcast
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on right now it helps me bring new episodes every
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week and more importantly more people looking
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to improve their fitness will be able to discover
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the podcast so you can help someone start or
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improve their rucking thanks so much Jessica,
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welcome to the Rutgers Edge podcast. I feel former
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guests have had some fantastic things to say
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about you. I've been following you on Instagram.
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Yeah, I've been following Triton Rut Club and
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the various chapters on Instagram. I'm really
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happy to have you here. And I think some of the
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listeners out there that are curious about starting
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a rut club are curious to hear what you have
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to say. So thanks for joining me today. Hi, Spencer.
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I'm honored to have been invited to chat. Thanks.
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Yeah. Before we get into the details of Triton
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and the various chapters and how it started,
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I kind of want to ask you about your rucking
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journey. So how did you find rucking and what
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was your life like when you started rucking?
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Coasting, not going to the gym, just being awesome,
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but having a very sedentary life. And I had a
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bout of congestive heart failure and realized
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I need to make drastic life changes. for all
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the things we know about. And I started running,
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and it hurt a lot with my three left knee surgeries
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and one right ankle surgery. But I still ran
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because I really enjoyed the shiny medals that
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I would get at races and all these goodies. So
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I was fighting for every single race in the region,
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and I found jogging for frogmen. And I thought,
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oh, wow, this just ticks off all the boxes. Support
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the military. We're here in Southern California.
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You know, get support. I come from a military
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family, so this is definitely deeply meaningful
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for me. And then the very bottom of the page
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in the sign of registration for Jogging for Frogmen
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said, members of the rucking division, get a
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free patch. Get this free patch and show the
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picture. And I went, what, free? Oh, free patch.
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I want that. Clicked on it, goruck .com. That
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was it. Boom. And then, again, tick the boxes.
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I love bags. And just the foundations of rocking,
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you know, walking, doing the same workout that
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I was already training for these running races,
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but now slowing it down, less pain on the joints,
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adding resistance to my daily workout by adding,
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just adding weight and burning more calories
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and just sweating it all off very quickly. Yeah.
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And I never trained to run again. I just rocked
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and then I might, but my times improved and I
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got faster and I was losing weight. It was just.
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Everything, I'm reaping all these benefits. It
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was only 2019 when I came to rucking and found
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it and that first race. And then we started a
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walking club at work. And we actually are the
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Triton Ruck Club because UC San Diego are Tritons.
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That's our mascot, our name. And so we adopted
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that, the Triton. What did it look like when
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you started pulling in new members outside of
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the department? When you started your walking
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club, what was that like? People slowly just
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found us. I didn't really know how to market.
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No one really does initially, right? And to this
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day, there's no budget. I don't spend a dime
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on marketing. But you have to be able to embrace
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every single platform. And if you want to grow
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your club, you truly need to just be prepared
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to market. And I'll create all different sizes
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of that image because you're going to put it
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on. I have a list. And everyone knows because
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you see us spamming it. But Facebook and different
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platforms and Instagram. Sandlot app from GoWork.
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We also partnered with Team RWB. Every single
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rock we do is partnered with them for their membership.
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So it goes on their website as well. I have put
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stuff on Meetup, on Sweat Pals, on, you know,
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just anything that we think will touch people
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who want to engage and get fit and are interested
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in community rocking or joint training. Okay.
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So it sounds like word of mouth and some social
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media mixed in. People started to... To get the
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idea, started to learn about you and then started
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joining on some of these rugs. Yes, I think I
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was pretty active on Instagram initially. That
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probably hit the most amount of people, Facebook
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and Instagram. And so we just started building
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out there. I think I know the first person. I
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don't know if she'd want me to put her name out
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there, but the first person who found us was
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Jill. In NorCal and SoCal, Encarnacion, she rocked
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with us, and we did a stairs event. The next
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month for 9 -11, we did a stairs event, and it
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was just five or six of us. And then we had a
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beer rock, a brewery rock, which is always fun
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and successful. That's going to bring a different
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mix of people, but it's fun because as someone
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who came into this for health, not a lot of our
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events are food -based. our alcohol base because
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we're all trying to be healthy yeah yeah so it
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well it is the most often the most successful
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rock it's not the most um healthy or or um one
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that'll bring continuous membership because it's
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kind of a one -off event for us to do a brewery
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rock uh but we did but but when we did for the
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first time i met my one of my best friends in
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the world Alex slash Joris, who is my co -leader
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in this endeavor and the leader of the San Diego
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Triton Rock Club. So we have me with Triton Rock
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Club. We have San Diego. We have Team RWB Rockers,
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who we have Luis in San Diego, who leads that.
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We have our NorCal group with Michelle and Christy.
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We have our Prevail group, which started as virtual
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and now is kind of North Carolina and Virginia
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Beach. That's Emma and now Long Beach with Nikki.
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So there's a lot. I didn't realize you had chapters
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outside of California. Do you have plans for
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starting chapters in other states? No plans for
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any chapters, but San Diego. In fact, if people
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ask me, Jessica, are you going to go to L .A.
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this weekend? I was like, you know what? My area
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of responsibility is San Diego. But I go to L
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.A. to help people out. But it's really like,
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L .A. has clubs. I want there to be 17 clubs
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in San Diego. ours Triton the biggest sure whatever
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but um but more rocking is is great and and uh
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everyone should just start it started we started
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ours because the closest club to us was California
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Rock Public based in LA and I wrote I checked
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in on their Facebook page to see if there are
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anyone active in SoCal or San Diego actually
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and and yes there were but I had to show up to
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an event to meet them No one was going to chime
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in on Facebook and say, yeah, I'll meet you at
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this location. I had to make the effort to show
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up and meet these people. And then the engagement
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began. So I wasn't really, you know, coming back
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from so many health situations myself and injuries,
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doing challenge events and endurance events was
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not where I started rucking. You see my face
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now, but you probably have not seen my face more
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than five times in seven years on that page,
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on any of our pages. So I'm not the face of Dragon
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Rock Club. The community is. Different people.
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It grows and it changes every month. Any rock
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club will stay active as long as the primary
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leader or the current leader loves rocking and
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loves the community. I can see the evolution
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of our club has grown and flexed based on...
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How would I feel that way? Like, do I love it
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this week? And, you know, if I arrive angry at
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a ruck, the people at that ruck are going to
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feel that and not come back. So I need to be
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engaged and happy and willing to embrace this
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community every time I show up. And if that's
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the goal, you know, if the ruck is about. and
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we're going to be just head down and locked in
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and going hard because we're training for a heavy
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different story. But if I'm showing up and I'm
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going to have a social rock this weekend, there
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better be a smile on my face and some money in
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my pocket. And I'm going to share some patches
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and embrace the community and really work to
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network that out. That's really cool. Have you
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embraced that mentality from the inception? Have
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you always showed up with a smile? I've learned
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this. You know, looking at the playbook for someone
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when you start a club, and I'm looking at either
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scheduling events, getting the word out, setting
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the tone of first events, but really about retaining
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members and gaining members. Your club is going
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to change over time constantly. And celebrate
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the people who show up. Don't mourn for the ones
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who aren't with you anymore. You know, and don't
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engage in the politics. Like everybody, everybody's
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going to have, you're going to have a lot of
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intrapersonal issues with people. I completely
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disengage from that. And I don't actually, since
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I used to be very, very active on socials personally,
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you know, I'm not anymore with the exception
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of probably Instagram regarding my personal family
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stuff and occasionally my rucking profile too,
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but I'm just not as active on socials because
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I... And I don't troll them anymore either other
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than to post what we're up to. So what I'm hearing
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is while you're there, you're kind of just living
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in the moment. You're celebrating the time that
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you have with each other right there and then.
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100%. 100%. And you celebrate the people who
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show up every day. You don't mourn for the fact
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that where's this person? Why didn't show up?
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You know what? This other person made a major
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effort to show up. My favorite thing and my most
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present. impressive thing to me is when a solo
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rocker shows up to your to a rock and they've
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that takes a lot of courage yeah step outside
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your comfort zone absolutely yeah i would always
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take a friend i did my first basic light at the
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time i i i convinced a co -worker i completely
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outfitted her in a rock i said we're going here
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this is what we're doing she's not talking to
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me anymore but She'll still send pictures. Remember
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that one time you made me do this thing? And,
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you know, but the people I met on that rock,
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I still know now. I met at that girl rock event.
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I noticed several of them are still very active
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in our club. And one of them once asked me, what
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happened to that girl you brought to that event?
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She was cute. Where did she go? Have you ever
00:12:08.649 --> 00:12:11.309
experienced burnout? Because you mentioned, you
00:12:11.309 --> 00:12:14.179
know. Me personally? A hundred percent. Yeah.
00:12:14.320 --> 00:12:17.940
But that's where you have Alex and Joris and
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Luis and, and, and Nikki who, and now Brittany,
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for example, who you have other teammates who
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you can depend on and, and Crystal who I can
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call and say, listen, I am, I'm not able to go
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this day. Can you help me out? Or, or I, I am
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not at, if you ask me my wrecking level, I'm
00:12:37.700 --> 00:12:40.580
still a beginner. I don't hit these trails. I
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will never do a tough, Never say never. But I
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certainly won't ever do a heavy. I don't have
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the capacity for it. And I don't even rock the
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long miles that I used to when I first started.
00:12:52.820 --> 00:12:56.919
I can barely go 5K these days because I'm old
00:12:56.919 --> 00:13:00.320
and tired, but that's just on me, right? So I'm
00:13:00.320 --> 00:13:02.340
really definitely behind the scenes. I'm not
00:13:02.340 --> 00:13:05.139
necessarily leading these rocks anymore, but
00:13:05.139 --> 00:13:07.460
I'm still helping organize them. And the other
00:13:07.460 --> 00:13:10.679
day, a guy said he wanted to do a Lord of the
00:13:10.679 --> 00:13:14.360
Rings themed rock. awesome i saw that on the
00:13:14.360 --> 00:13:16.919
on one of the instagram pages just like that's
00:13:16.919 --> 00:13:19.779
a cool idea everybody dressed up right yeah he
00:13:19.779 --> 00:13:22.220
he designed a patch he knew he knew what he wanted
00:13:22.220 --> 00:13:25.860
he had he's he had a ton of trivia he decided
00:13:25.860 --> 00:13:29.340
what rowdy wanted to do and my goal was to celebrate
00:13:29.340 --> 00:13:31.620
that and advertise the fact that all these people
00:13:31.620 --> 00:13:34.240
came together and did this showed up in costume
00:13:34.240 --> 00:13:38.759
margarita amazing um had trivia i don't know
00:13:38.759 --> 00:13:41.399
anything about those movies so Or books. I read
00:13:41.399 --> 00:13:43.879
them, but I don't remember now. Yeah, it was
00:13:43.879 --> 00:13:45.559
remarkable. It was great. And just celebrate
00:13:45.559 --> 00:13:49.100
that. Oh, also, so then we designed a t -shirt
00:13:49.100 --> 00:13:52.340
and I got flagged for copyright infringement.
00:13:52.500 --> 00:13:56.879
Oh, no. Uh -oh. I got some sirens in the background.
00:13:57.039 --> 00:14:00.259
I'm going to hold on for a second. Would they
00:14:00.259 --> 00:14:02.019
send you like a cease and desist or something?
00:14:02.480 --> 00:14:06.460
No, I submitted it to our t -shirt store that
00:14:06.460 --> 00:14:09.879
we have and the design was flagged. Design rejected,
00:14:10.159 --> 00:14:13.340
copyright infringement. Gotcha. So to your point
00:14:13.340 --> 00:14:16.120
before, relying on co -founders or other people
00:14:16.120 --> 00:14:18.659
in the community, stepping up and pulling some
00:14:18.659 --> 00:14:21.440
weight, you're the second person that has mentioned
00:14:21.440 --> 00:14:24.759
that in terms of running a or managing a Red
00:14:24.759 --> 00:14:27.809
Club chat. Hagerty at West orange Rutgers. He
00:14:27.809 --> 00:14:31.210
started that with a co -founder and he's mentioned,
00:14:31.309 --> 00:14:32.970
you know, if he travels, he's out of town. So
00:14:32.970 --> 00:14:34.669
who's, who's managing or who's planning these
00:14:34.669 --> 00:14:37.009
rucks. And so he relies on his co -founders as
00:14:37.009 --> 00:14:40.289
well. Um, so it's a, it's a team effort. Um,
00:14:40.429 --> 00:14:43.289
what was it? What was the, I know you mentioned,
00:14:43.429 --> 00:14:47.710
um, yeah, relying on others, but outside of that,
00:14:47.769 --> 00:14:49.470
is there another important thing that a club
00:14:49.470 --> 00:14:51.789
founder has to get right if they want the club
00:14:51.789 --> 00:14:54.879
to be sustainable? Is there anything else besides
00:14:54.879 --> 00:14:56.500
relying on others to kind of step in and help
00:14:56.500 --> 00:14:58.799
out? Oh my gosh. The number one is consistency.
00:15:00.279 --> 00:15:04.320
Consistency. I'm a production manager for live
00:15:04.320 --> 00:15:07.039
events in real life. So a lot of this was kind
00:15:07.039 --> 00:15:10.039
of easy flow for me to set up. But the same thing
00:15:10.039 --> 00:15:14.360
that I carry at work, which is consistency in
00:15:14.360 --> 00:15:17.120
building events, you know, putting it on the
00:15:17.120 --> 00:15:20.019
calendar, building a calendar that's public.
00:15:20.539 --> 00:15:22.399
We have a Google calendar. Not many people know
00:15:22.399 --> 00:15:25.539
about it. I need to share that more. Primarily,
00:15:25.539 --> 00:15:27.840
our events are listed on Facebook. We do have
00:15:27.840 --> 00:15:30.200
a website that's in development, but it's not
00:15:30.200 --> 00:15:40.639
as popular as posting on Instagram. Number one
00:15:40.639 --> 00:15:45.399
is consistency. Build a calendar. uh decide what
00:15:45.399 --> 00:15:47.620
you know decide what your events are as a as
00:15:47.620 --> 00:15:50.039
a core like it's your skeleton and build out
00:15:50.039 --> 00:15:52.659
from there like every month we do a lake rock
00:15:52.659 --> 00:15:55.759
we do uh the go rock tribe a workout and then
00:15:55.759 --> 00:15:58.159
we do a coffee rock after that and those are
00:15:58.159 --> 00:16:00.759
always on the calendar and if not uh something
00:16:00.759 --> 00:16:04.399
else is in the mix similar um you know i'm looking
00:16:04.399 --> 00:16:08.820
at kind of the model of run clubs we just i we
00:16:08.820 --> 00:16:11.000
i'm kind of exhausted by looking at run clubs
00:16:11.000 --> 00:16:13.909
because they have so many opportunities for just
00:16:13.909 --> 00:16:16.269
get outside and run we need to go get our gear
00:16:16.269 --> 00:16:21.210
yeah right so my goal would be to but i we just
00:16:21.210 --> 00:16:23.149
physically can't be as active as like that so
00:16:23.149 --> 00:16:26.250
we we shoot for at least uh two events a month
00:16:26.250 --> 00:16:29.750
uh used to do try to get every weekend but uh
00:16:29.750 --> 00:16:33.250
number one consistency build an event and put
00:16:33.250 --> 00:16:36.350
it on the calendar and then show up but you talked
00:16:36.350 --> 00:16:38.389
about some of the rucks that you go on you said
00:16:38.389 --> 00:16:40.909
you do a lake ruck coffee ruck can you describe
00:16:40.909 --> 00:16:43.289
the various events that you hold and Kind of
00:16:43.289 --> 00:16:45.750
like on what sort of schedule this would fall
00:16:45.750 --> 00:16:49.409
on? Yeah. Within the first two weeks of the month,
00:16:49.450 --> 00:16:54.629
we always have a ruck at Lake Murray, which is
00:16:54.629 --> 00:16:56.529
we have a couple of nice lakes with paths around
00:16:56.529 --> 00:16:59.529
them, concrete paths and or dirt paths. But they
00:16:59.529 --> 00:17:03.950
have a set trail. And then we show up at seven
00:17:03.950 --> 00:17:06.190
in the morning to a ruck. And then we have a
00:17:06.190 --> 00:17:08.490
little social hour after with fruit and donuts
00:17:08.490 --> 00:17:13.430
and coffee. And it's every month. no matter what.
00:17:14.349 --> 00:17:17.430
I almost always in there. If I'm not, I ask Alex
00:17:17.430 --> 00:17:21.029
or Louise to cover and yeah. And that's partnered
00:17:21.029 --> 00:17:23.890
with team RWB too with the San Diego chapter.
00:17:23.990 --> 00:17:28.369
And, and oftentimes they reimburse me for those,
00:17:28.390 --> 00:17:30.509
the expenses of the, of the treats and treats.
00:17:31.349 --> 00:17:34.049
So that's nice. And that's a, that's a out and
00:17:34.049 --> 00:17:39.660
back 5 .7 mile ruck. And then. We also do a monthly
00:17:39.660 --> 00:17:43.579
WOD. Some groups are doing, heck, they're doing
00:17:43.579 --> 00:17:47.579
two or three a week, and I'm good on them. But
00:17:47.579 --> 00:17:49.720
we're really spread out. We have people all over
00:17:49.720 --> 00:17:54.259
this county, and so I'm very honored and happy
00:17:54.259 --> 00:17:56.920
that we can gather at least once a month from
00:17:56.920 --> 00:17:59.980
the WODs. So we do the programming from Go Rock
00:17:59.980 --> 00:18:05.660
for the tribe, and they initially offer this
00:18:05.660 --> 00:18:09.779
discount. And then now some folks are still engaged,
00:18:09.920 --> 00:18:12.240
but it's completely free. And actually everything
00:18:12.240 --> 00:18:16.559
with Triton Rock Club is free. I've been encouraged
00:18:16.559 --> 00:18:19.480
to help to fund things to start a membership.
00:18:19.619 --> 00:18:24.539
You know what? I don't want to do that. I want
00:18:24.539 --> 00:18:26.440
to maintain that you show up, you're welcome.
00:18:26.559 --> 00:18:28.660
Because you know what? You can rock for free
00:18:28.660 --> 00:18:32.680
in your backyard. And, you know, unless you want
00:18:32.680 --> 00:18:34.380
to buy the patch. That's another story. Your
00:18:34.380 --> 00:18:38.069
patch is an expense. But we're just want to build
00:18:38.069 --> 00:18:40.329
a community of people and then, and I don't want
00:18:40.329 --> 00:18:42.710
to, I don't want to charge them because I don't
00:18:42.710 --> 00:18:43.869
want to charge them to something they can do
00:18:43.869 --> 00:18:46.730
on their own for free. Yeah, I agree. And should
00:18:46.730 --> 00:18:48.869
be. I think that says a lot about you because
00:18:48.869 --> 00:18:50.450
yeah, there definitely is an opportunity there
00:18:50.450 --> 00:18:53.430
to, to sort of, you know, make some money. But
00:18:53.430 --> 00:18:56.390
the fact that you're, well, one of the things
00:18:56.390 --> 00:18:58.150
you said in the mission statement is everyone's
00:18:58.150 --> 00:19:00.630
there for fitness. Like everyone is trying to
00:19:00.630 --> 00:19:04.170
better themselves. Why catapult ice on? Something
00:19:04.170 --> 00:19:05.769
like that. Let's just all get healthy together.
00:19:07.410 --> 00:19:10.509
Mental and physical fitness. Mental and physical.
00:19:11.190 --> 00:19:15.569
Agreed. Let's kind of talk to the person listening
00:19:15.569 --> 00:19:19.349
that once they start a club but doesn't necessarily
00:19:19.349 --> 00:19:22.549
know how. You just mentioned some of the various
00:19:22.549 --> 00:19:25.250
rucks that y 'all go on. When you're setting
00:19:25.250 --> 00:19:28.009
the schedule for the various rucks for the club,
00:19:28.730 --> 00:19:31.109
How did you decide how often to meet and what
00:19:31.109 --> 00:19:35.150
to do or the right cadence for the different
00:19:35.150 --> 00:19:38.029
types of rucks? Is that something that you just
00:19:38.029 --> 00:19:40.869
kind of worked out as you added rucks or did
00:19:40.869 --> 00:19:43.569
y 'all have a plan from the start? I'm just curious
00:19:43.569 --> 00:19:46.529
about that process. We were already rucking on
00:19:46.529 --> 00:19:49.710
campus Monday, Wednesday, Monday, excuse me,
00:19:49.750 --> 00:19:53.869
Tuesday, Thursday and on the weekends. And we
00:19:53.869 --> 00:19:55.490
were doing that internally and I put that in
00:19:55.490 --> 00:19:58.529
the community. The only thing I don't like working
00:19:58.529 --> 00:20:00.589
about this at this university is parking and
00:20:00.589 --> 00:20:02.490
parking is a major problem. That's why we had
00:20:02.490 --> 00:20:05.269
to get off campus. So just because I don't want
00:20:05.269 --> 00:20:08.849
to charge people to go for a walk and parking
00:20:08.849 --> 00:20:10.849
here is thirty six dollars a day, which is ridiculous.
00:20:11.930 --> 00:20:15.869
Yeah. Thirty six dollars a day. Yeah, that's
00:20:15.869 --> 00:20:19.809
almost criminal. Thank you. So we don't we don't
00:20:19.809 --> 00:20:22.150
want to charge people to pay for parking to just
00:20:22.150 --> 00:20:24.230
go for a walk. So that's why we started branching
00:20:24.230 --> 00:20:26.990
outward. And that immediately brought in the
00:20:26.990 --> 00:20:29.650
people. Like maintaining the isolation of being
00:20:29.650 --> 00:20:32.670
in one location, that restricted a lot of people.
00:20:33.109 --> 00:20:35.170
Oftentimes I would look at the map and say, oh,
00:20:35.190 --> 00:20:37.950
we haven't touched East County. But in terms
00:20:37.950 --> 00:20:41.390
of consistency and regularly scheduling events
00:20:41.390 --> 00:20:47.220
off campus, and that was... due to our team RWB
00:20:47.220 --> 00:20:49.119
captain at the time, he had to request, he goes,
00:20:49.440 --> 00:20:51.559
I just wanted to partner with them and say, hey,
00:20:51.559 --> 00:20:53.339
we got this new club thing going. I'd like to
00:20:53.339 --> 00:20:56.099
introduce Rocky to your people. He said, okay,
00:20:56.240 --> 00:20:58.500
you can start hosting events once a month. I'm
00:20:58.500 --> 00:21:00.299
like, wait, wait, what? I'm going to make you
00:21:00.299 --> 00:21:02.299
an Eagle leader. You're going to do this. I'm
00:21:02.299 --> 00:21:05.779
like, okay. So, you know, they have some onboard
00:21:05.779 --> 00:21:07.920
training. I listened to them. I'm like, all right.
00:21:08.559 --> 00:21:11.660
And so that's where I learned that consistency
00:21:11.660 --> 00:21:14.119
is a key. And one thing important to me, someone
00:21:14.119 --> 00:21:16.079
asked recently, why do you do Lake Murray every
00:21:16.079 --> 00:21:20.180
month? And I said, because in June, hopefully
00:21:20.180 --> 00:21:23.859
in June, when Kyle and Josh come back home from
00:21:23.859 --> 00:21:26.779
wherever the heck they are off the USS Lincoln,
00:21:26.880 --> 00:21:30.980
they know exactly where we're going to be. And
00:21:30.980 --> 00:21:34.119
in June, July, August, they already know that
00:21:34.119 --> 00:21:37.019
when they come home from deployment, we're going
00:21:37.019 --> 00:21:40.299
to be there for them. I'm curious about the ebb
00:21:40.299 --> 00:21:44.009
and flow of... I guess members, was there like
00:21:44.009 --> 00:21:48.450
a, a moment that, I don't know, you noticed like
00:21:48.450 --> 00:21:51.329
a drop off or was, has it just always consistently
00:21:51.329 --> 00:21:54.210
been increasing in numbers or just staying consistent?
00:21:54.470 --> 00:21:57.490
Were there any lulls throughout the, uh, throughout
00:21:57.490 --> 00:22:00.670
from its inception to where we are today? Oh
00:22:00.670 --> 00:22:04.490
yeah. Um, uh, we actually, this is a weird to
00:22:04.490 --> 00:22:07.759
say, but thank you to the pandemic and our amazing
00:22:07.759 --> 00:22:10.700
weather in socal because people wanted to stay
00:22:10.700 --> 00:22:13.319
active and they wanted to go outside and we were
00:22:13.319 --> 00:22:16.279
providing that content we really had events every
00:22:16.279 --> 00:22:19.299
weekend multiple events in fact even during the
00:22:19.299 --> 00:22:22.779
week we also partnered with the ucsd staff veterans
00:22:22.779 --> 00:22:25.460
association and they came up with ideas like
00:22:25.460 --> 00:22:28.720
the doing our turkey trotter halloween events
00:22:28.720 --> 00:22:30.500
and then there was another really cool one that
00:22:30.500 --> 00:22:32.559
they had I think it was related to Halloween,
00:22:32.660 --> 00:22:34.460
but, you know, just, you know, partnering with
00:22:34.460 --> 00:22:37.440
other groups to come up with ideas and then engagement
00:22:37.440 --> 00:22:41.400
and putting it out there. During the pandemic,
00:22:41.559 --> 00:22:45.460
our numbers surged because nothing else was going
00:22:45.460 --> 00:22:48.259
on. And people wanted to get outside and we didn't
00:22:48.259 --> 00:22:50.000
have to wear masks. We could be outside and we
00:22:50.000 --> 00:22:54.859
can enjoy people's company. And I didn't have
00:22:54.859 --> 00:22:56.740
anything going on. So it was basically my first
00:22:56.740 --> 00:23:00.769
full -time job. I was posting on our Facebook
00:23:00.769 --> 00:23:04.589
groups multiple times a day, every day, because
00:23:04.589 --> 00:23:06.069
the content was out there. Everybody was creating
00:23:06.069 --> 00:23:08.329
things at home, and we were just pushing out,
00:23:08.430 --> 00:23:11.710
doing rocks, posting online. So there was a genuine,
00:23:11.910 --> 00:23:14.910
for our group, a genuine surge during the pandemic.
00:23:15.750 --> 00:23:21.569
I would say it has regressed somewhat post -pandemic
00:23:21.569 --> 00:23:23.750
because we've got other stuff we can do now.
00:23:23.789 --> 00:23:29.220
We can go do races again. Yeah. But however,
00:23:29.640 --> 00:23:33.460
rucking in general has actually diversified and
00:23:33.460 --> 00:23:36.019
gotten, I think, more popular now. It's kind
00:23:36.019 --> 00:23:39.160
of got a resurgence and a growth. I've sort of
00:23:39.160 --> 00:23:41.940
noticed the same thing. Yeah, it kind of, there's
00:23:41.940 --> 00:23:43.920
definitely a rucking season. And I was curious
00:23:43.920 --> 00:23:46.240
in California, I mean, you don't have great weather
00:23:46.240 --> 00:23:48.859
all the time. Do you see seasonal fluctuations
00:23:48.859 --> 00:23:51.400
with memberships or is it just the people that
00:23:51.400 --> 00:23:54.250
are there dedicated? You do? Okay. Absolutely.
00:23:54.250 --> 00:23:57.450
Absolutely. And again, you go back to your foundation.
00:23:57.910 --> 00:24:01.690
Don't be discouraged. Just show up. Someone's
00:24:01.690 --> 00:24:03.269
like, oh, well, there's just not as many people.
00:24:03.329 --> 00:24:06.470
I'm like, there is half of this group. There
00:24:06.470 --> 00:24:09.750
are eight new people here today. So again, they're
00:24:09.750 --> 00:24:11.289
mourning for someone that they don't rock with
00:24:11.289 --> 00:24:13.190
anymore. I'm celebrating the people who showed
00:24:13.190 --> 00:24:15.170
up because they're going to be back tomorrow,
00:24:15.309 --> 00:24:20.349
hopefully. Because I know we have other things
00:24:20.349 --> 00:24:22.869
going on in our lives. But I mentioned it's the
00:24:22.869 --> 00:24:24.549
greatest courage is that solo rucker showing
00:24:24.549 --> 00:24:28.349
up in a new group. So I really just need to celebrate
00:24:28.349 --> 00:24:31.049
them and learn their name. And if they're military,
00:24:31.150 --> 00:24:32.869
I'll probably hand you a challenge going to.
00:24:33.309 --> 00:24:38.309
Oh, engagement. You know, building that patch,
00:24:38.509 --> 00:24:41.849
creating a patch or having it available and having
00:24:41.849 --> 00:24:45.049
something to hand to someone when they show up
00:24:45.049 --> 00:24:47.390
for the first time and to thank them for being
00:24:47.390 --> 00:24:50.769
there. That means a lot. Our club patch is not
00:24:50.769 --> 00:24:53.720
for sale. Well, it is for sale online, but I
00:24:53.720 --> 00:24:56.400
mean, I don't sell it. When someone shows up,
00:24:56.420 --> 00:24:58.000
I'm going to hand you a club patch because you
00:24:58.000 --> 00:25:00.720
are now a member of Triton Rock Club. We have
00:25:00.720 --> 00:25:03.240
other things that you can earn, but that initial
00:25:03.240 --> 00:25:06.240
club patch is open to everyone and it really
00:25:06.240 --> 00:25:11.180
embraces all levels, all are welcome at all times.
00:25:11.240 --> 00:25:13.220
Great. In your wildest dreams, did you ever think
00:25:13.220 --> 00:25:15.619
that Triton would grow into what it is currently
00:25:15.619 --> 00:25:19.859
from back when it was a walking club? No. way
00:25:19.859 --> 00:25:23.180
my co -worker my you know it's the seven years
00:25:23.180 --> 00:25:25.220
so we have so we had different cycles of co -workers
00:25:25.220 --> 00:25:27.940
to say they're like wait you know i actually
00:25:27.940 --> 00:25:30.920
have our new york times article here there's
00:25:30.920 --> 00:25:32.759
a we were featured in the times thank you go
00:25:32.759 --> 00:25:34.980
back on that we were recently featured in le
00:25:34.980 --> 00:25:37.859
mans the french magazine the french newspaper
00:25:37.859 --> 00:25:42.740
daily newspaper i know with a photo wow there
00:25:42.740 --> 00:25:47.539
was a multi spread on in men's health yes i saw
00:25:47.539 --> 00:25:51.269
i read that article yeah Yeah. Wow. That's phenomenal.
00:25:51.710 --> 00:25:54.730
Yeah. So never, never did you think it would
00:25:54.730 --> 00:25:58.730
get this big? No. And actually, I don't. So now,
00:25:58.769 --> 00:26:00.470
even though it was founded here on the campus,
00:26:00.809 --> 00:26:03.630
I actually don't advertise on campus that this
00:26:03.630 --> 00:26:06.609
club exists. I mean, that's a mistake. I need
00:26:06.609 --> 00:26:09.109
to restart. More with Jessica in just a moment,
00:26:09.170 --> 00:26:11.069
including her direct advice to anyone wanting
00:26:11.069 --> 00:26:13.829
to start their own rec club. But I want to take
00:26:13.829 --> 00:26:15.670
a quick break to say thanks for listening to
00:26:15.670 --> 00:26:17.869
the podcast. Please text this episode to a fellow
00:26:17.869 --> 00:26:19.569
Rucker that is maybe thinking about starting
00:26:19.569 --> 00:26:22.190
their own Ruck Club. Or maybe text it to someone
00:26:22.190 --> 00:26:24.390
you think would make a good co -founder for the
00:26:24.390 --> 00:26:26.630
Ruck Club that you're considering starting. Sharing
00:26:26.630 --> 00:26:28.750
this episode would help the show grow and help
00:26:28.750 --> 00:26:31.670
more people improve their health and lives. Okay,
00:26:31.750 --> 00:26:35.200
back to it. You mentioned that you're... You
00:26:35.200 --> 00:26:37.880
have Triton on the Sandlot app. What was your
00:26:37.880 --> 00:26:40.140
first involvement with GoRuck? How did you meet
00:26:40.140 --> 00:26:41.859
some of those folks? Did you reach out to them?
00:26:42.019 --> 00:26:44.319
Did they reach out to you? How did that go down?
00:26:45.359 --> 00:26:47.700
Yeah, I mentioned how I found it basically just
00:26:47.700 --> 00:26:49.380
through Jogging for Frogmen. And we got very
00:26:49.380 --> 00:26:53.200
active, very quick. And then I started tagging
00:26:53.200 --> 00:26:56.900
them in and everything we did. And probably took
00:26:56.900 --> 00:27:00.720
over the hashtag Ruck Club. I don't know. Sorry,
00:27:00.859 --> 00:27:04.279
guys. Just so much active engagement. In 2021,
00:27:04.559 --> 00:27:07.500
Jason came to town. Emily told me that he was
00:27:07.500 --> 00:27:10.240
coming. And I think they were trying to roll
00:27:10.240 --> 00:27:14.140
out Sandlot. And we just embraced every single
00:27:14.140 --> 00:27:17.819
activity that was not just rucking, but also
00:27:17.819 --> 00:27:22.359
had a military affiliation. Because, you know.
00:27:22.680 --> 00:27:25.619
having being such a strong navy and marine corps
00:27:25.619 --> 00:27:28.839
community here in socal it's just these are so
00:27:28.839 --> 00:27:30.839
many of our folks are veterans or affiliated
00:27:30.839 --> 00:27:34.680
or law enforcement affiliated that um everything
00:27:34.680 --> 00:27:36.759
that was you know related to rucking or running
00:27:36.759 --> 00:27:41.559
that had that affiliation we would jump on so
00:27:41.559 --> 00:27:44.079
anyway they were doing promotions for chad 1000
00:27:44.079 --> 00:27:49.609
we um One of our members had this amazing backyard
00:27:49.609 --> 00:27:51.670
home gym, and he offered to do a tribe workout
00:27:51.670 --> 00:27:57.230
in his backyard. And Jason showed up with Emily's
00:27:57.230 --> 00:28:00.029
prodding. And we had an amazing time. I should
00:28:00.029 --> 00:28:04.069
repost those photos. They were just sick. So
00:28:04.069 --> 00:28:07.509
that, I think it was through active, active social
00:28:07.509 --> 00:28:09.750
engagement. And then when they hosted their first
00:28:09.750 --> 00:28:12.619
stand lot, first and second, I went. with a group
00:28:12.619 --> 00:28:15.500
of folks, real hard chargers. And they did all
00:28:15.500 --> 00:28:17.240
the crazy stuff and I did all the politicking.
00:28:17.500 --> 00:28:20.160
And, you know, made sure like my big thing was
00:28:20.160 --> 00:28:22.920
like, we need to, that Marine HTB needs to continue
00:28:22.920 --> 00:28:28.180
because Cleve and the gang, it's an extremely
00:28:28.180 --> 00:28:32.539
special event, the Marine Recon Raider HTB. And
00:28:32.539 --> 00:28:34.019
if you're a hard charger and you think you're
00:28:34.019 --> 00:28:36.240
all that and you did brag, you've done brag,
00:28:36.440 --> 00:28:40.240
come out and do this event because you'll, you'll.
00:28:41.019 --> 00:28:43.740
experience more than what they do as marines
00:28:43.740 --> 00:28:46.319
from the mountains of horno and right into the
00:28:46.319 --> 00:28:48.720
oceans in san clemente same beach that they're
00:28:48.720 --> 00:28:50.779
going to hold olympics surfing by the way oh
00:28:50.779 --> 00:28:56.220
wow cool um so this you know that's kind of uh
00:28:56.220 --> 00:28:58.579
we've adopted it kind of like all of our members
00:28:58.579 --> 00:29:01.259
have done various iterations of the htb if not
00:29:01.259 --> 00:29:03.880
all of it and gotten their bolts and it's just
00:29:03.880 --> 00:29:06.480
so special but Because it means so much to the
00:29:06.480 --> 00:29:08.559
cadre. Because it's the training ground that
00:29:08.559 --> 00:29:12.180
they train on. That's awesome. So you mentioned
00:29:12.180 --> 00:29:14.519
earlier Jogging for Frogmen. I'm not familiar
00:29:14.519 --> 00:29:17.400
with that. Is that an organization? Jogging for
00:29:17.400 --> 00:29:19.559
Frogmen used to be part of the Navy SEAL Foundation.
00:29:19.599 --> 00:29:23.799
And now it is led by the Travis Manion Foundation.
00:29:24.180 --> 00:29:29.299
And all the profits go to Special Forces families.
00:29:32.700 --> 00:29:35.259
The case of Travis Mannion Foundation, their
00:29:35.259 --> 00:29:40.039
efforts all go to survivor families and veteran
00:29:40.039 --> 00:29:44.319
survivors. So it's, again, just so close to being
00:29:44.319 --> 00:29:46.440
from Southern California and the Military Foundations
00:29:46.440 --> 00:29:49.539
of Rocking. It aligned with our mission. So our
00:29:49.539 --> 00:29:51.799
mission statement is that we're an all -level
00:29:51.799 --> 00:29:54.259
community of rockers united in fitness through
00:29:54.259 --> 00:29:56.819
rock training and rocking. As a community, we
00:29:56.819 --> 00:29:59.079
are committed to supporting each other. and endeavors
00:29:59.079 --> 00:30:01.700
benefiting local military and first responder
00:30:01.700 --> 00:30:04.039
families through charitable events and engagement.
00:30:05.180 --> 00:30:08.339
Another thing that we do, which we adopted, which
00:30:08.339 --> 00:30:12.720
we inherited through some OG Ruckers who came
00:30:12.720 --> 00:30:15.779
to Rucking and the Go Ruck Inception events.
00:30:16.589 --> 00:30:19.430
It was this wonderful, we do the Santa Ruck annually
00:30:19.430 --> 00:30:22.190
and that benefits the Rady Children's Hospital
00:30:22.190 --> 00:30:26.990
and Ronald McDonald House. So we do a community
00:30:26.990 --> 00:30:28.950
ruck, everybody rucks their toys and donations.
00:30:29.089 --> 00:30:32.630
And then we also sell the patch and have a small
00:30:32.630 --> 00:30:37.970
fundraiser and we do raffles to benefit the Ronald
00:30:37.970 --> 00:30:41.150
McDonald House every year. So you throw the toys
00:30:41.150 --> 00:30:43.809
in the rucksack? Is that what you're doing? That's
00:30:43.809 --> 00:30:45.980
cool. And you go to a destination and drop them
00:30:45.980 --> 00:30:49.059
off? Where are you dropping them off? Rady Children's
00:30:49.059 --> 00:30:52.339
and the Ronald McDonald House in San Diego. Oh,
00:30:52.460 --> 00:30:55.700
that's really cool. I've heard of people stuffing
00:30:55.700 --> 00:30:59.220
non -perishable goods for Thanksgiving. And this
00:30:59.220 --> 00:31:01.859
is another cool thing for another holiday, Ruck.
00:31:01.880 --> 00:31:04.279
That's awesome. That's really cool. We've done
00:31:04.279 --> 00:31:06.259
that, too. How many people come out for something
00:31:06.259 --> 00:31:08.140
like that? What kind of numbers are you generating?
00:31:08.779 --> 00:31:11.180
Oh, my gosh. Our Santa Brooke is definitely the
00:31:11.180 --> 00:31:13.400
most successful. Last year, we had about 55,
00:31:13.579 --> 00:31:16.700
but the previous year, there were over 85. And
00:31:16.700 --> 00:31:20.019
what happened is there was a National Guard unit
00:31:20.019 --> 00:31:22.440
deployed here in San Diego, and they were looking
00:31:22.440 --> 00:31:25.920
for ways for community engagement for their troops.
00:31:26.019 --> 00:31:29.200
And they came along and bolstered our numbers
00:31:29.200 --> 00:31:32.039
and built a great relationship with this group
00:31:32.039 --> 00:31:35.259
of National Guardsmen from Michigan. Shout out
00:31:35.259 --> 00:31:37.450
to those guys. That's great. No, that's fantastic.
00:31:37.730 --> 00:31:42.029
So what other community, what's the word I'm
00:31:42.029 --> 00:31:45.069
looking for? What other community outreach engagement
00:31:45.069 --> 00:31:48.309
activities do y 'all do? So you have the Santa
00:31:48.309 --> 00:31:50.569
Ruck, what else do you do? So there's a lot,
00:31:50.650 --> 00:31:53.250
being in SoCal, we try to support the 5Ks that
00:31:53.250 --> 00:31:56.289
we can do. Either there's already a rucking division
00:31:56.289 --> 00:32:01.569
or we will support them doing tables and fundraising.
00:32:02.440 --> 00:32:04.839
But most often it's folks who are just jumping
00:32:04.839 --> 00:32:08.220
in for a 5K and then supporting an event or a
00:32:08.220 --> 00:32:10.960
cause. Wounded Warrior Project does a carry forward
00:32:10.960 --> 00:32:15.160
5K here. I mentioned Jogging for Frogmans 5K
00:32:15.160 --> 00:32:18.819
from the Travis Mannion Foundation. And they
00:32:18.819 --> 00:32:21.680
also host the 9 -11 Heroes Run here too. And
00:32:21.680 --> 00:32:23.839
that actually is pretty more prolific that there's
00:32:23.839 --> 00:32:26.279
going to be a 9 -11 Heroes Run near you. And
00:32:26.279 --> 00:32:28.079
all of these can have a virtual element that
00:32:28.079 --> 00:32:30.220
you can do in your neighborhood with your friends.
00:32:30.460 --> 00:32:33.759
You can buy in, get the t -shirt and patch, and
00:32:33.759 --> 00:32:36.099
support these organizations, these quality organizations.
00:32:37.839 --> 00:32:39.900
Getting back to helping the person that wants
00:32:39.900 --> 00:32:45.200
to create their own local rec club, if there's
00:32:45.200 --> 00:32:46.880
someone out there that was sort of in your shoes
00:32:46.880 --> 00:32:50.799
thinking about starting a rec club, what would
00:32:50.799 --> 00:32:53.599
you say to them? What biggest piece of advice
00:32:53.599 --> 00:32:54.819
would you give to them? You've already mentioned
00:32:54.819 --> 00:32:56.900
several, you know, staying consistent, setting
00:32:56.900 --> 00:32:59.099
your schedule, getting the word out. Is there
00:32:59.099 --> 00:33:05.829
anything else that you'd give to them? You put
00:33:05.829 --> 00:33:08.130
things on the calendar and you show up. Guess
00:33:08.130 --> 00:33:10.309
what? For two months to six months, no one's
00:33:10.309 --> 00:33:13.930
going to be there. But then, you know, you invite
00:33:13.930 --> 00:33:17.289
your friends, but you're always there. The club
00:33:17.289 --> 00:33:19.750
is going to change. Unless you change leadership,
00:33:19.869 --> 00:33:23.029
that club is going to change constantly. And
00:33:23.029 --> 00:33:26.829
in your eyes. And you need to prepare for it.
00:33:26.829 --> 00:33:29.670
And you also just, in terms of consistency, if
00:33:29.670 --> 00:33:32.410
someone else, like when Cody wanted to do his
00:33:32.410 --> 00:33:35.609
Lord of the Rings rock, I asked people to tell
00:33:35.609 --> 00:33:39.630
me at least three weeks in advance so that we
00:33:39.630 --> 00:33:41.410
could put it on the schedule and then advertise
00:33:41.410 --> 00:33:43.349
and push. And because people have lives, especially
00:33:43.349 --> 00:33:46.390
post -pandemic, we have a lot of things to do.
00:33:46.430 --> 00:33:48.470
Our personal schedules, you know, when our vacations
00:33:48.470 --> 00:33:50.509
are going to be, you know, our kids are going
00:33:50.509 --> 00:33:53.839
back to school. You know, we have... you don't
00:33:53.839 --> 00:33:55.420
want, we don't have big tournaments and you're
00:33:55.420 --> 00:33:57.900
like, we just want to work around what you have
00:33:57.900 --> 00:34:00.640
going on. And, and so put that, put something
00:34:00.640 --> 00:34:03.059
on the schedule and show up and put it well in
00:34:03.059 --> 00:34:04.640
advance so people can help plan their lives.
00:34:04.799 --> 00:34:07.039
If you're telling someone on an Instagram story,
00:34:07.240 --> 00:34:09.539
two days before you're going to go for a hike,
00:34:09.659 --> 00:34:13.139
enjoy your hike. Cause you're going to be on
00:34:13.139 --> 00:34:15.940
there by yourself. Don't expect to get a group
00:34:15.940 --> 00:34:19.360
of 15. You know, if you haven't set the schedule,
00:34:19.400 --> 00:34:22.760
like, Hey, every third Saturday we hike where.
00:34:23.190 --> 00:34:25.949
when you know like so also the thing is like
00:34:25.949 --> 00:34:29.230
so i mentioned consistency communication i will
00:34:29.230 --> 00:34:30.929
kick back something like somebody wants to lead
00:34:30.929 --> 00:34:34.110
a hike i will ask you serious questions um all
00:34:34.110 --> 00:34:36.489
right not necessarily what's the title where
00:34:36.489 --> 00:34:39.489
where are you where are you hiking where's what's
00:34:39.489 --> 00:34:42.909
the all trails not bad for it will leak what's
00:34:42.909 --> 00:34:47.989
the distance what's the expected pace What equipment
00:34:47.989 --> 00:34:49.349
do you want something to bring? Are they going
00:34:49.349 --> 00:34:51.710
to bring a ruck and a sandbag? How much weight?
00:34:51.849 --> 00:34:53.070
Are you going to look and, you know, is weight
00:34:53.070 --> 00:34:57.050
required? Of course, water and nutrition. But,
00:34:57.130 --> 00:34:59.510
oh, and the other thing in San Diego, Southern
00:34:59.510 --> 00:35:02.429
California, parking. What's the parking situation?
00:35:02.869 --> 00:35:05.610
Is it paid? Is it unpaid? All of this information
00:35:05.610 --> 00:35:08.530
three weeks in advance, I want to know when I
00:35:08.530 --> 00:35:11.030
said it, because every single question, I want
00:35:11.030 --> 00:35:14.800
to answer your question about an event. before
00:35:14.800 --> 00:35:18.300
you ask it so so that new person can all they
00:35:18.300 --> 00:35:20.079
do is look for the people in the backpacks and
00:35:20.079 --> 00:35:22.039
they show up because every other question's been
00:35:22.039 --> 00:35:24.019
answered they know what to expect they know how
00:35:24.019 --> 00:35:27.619
many what their expected pace will be they know
00:35:27.619 --> 00:35:29.659
that you know how much they should carry or not
00:35:29.659 --> 00:35:31.340
carry i don't care if you carry a backpack or
00:35:31.340 --> 00:35:33.880
not just show up are you putting that information
00:35:33.880 --> 00:35:36.219
in the social media posts or is that in the google
00:35:36.219 --> 00:35:40.980
calendar goals it's supposed to try we try We
00:35:40.980 --> 00:35:43.679
try to put as much information as possible in
00:35:43.679 --> 00:35:46.960
the post and also on the event post on every
00:35:46.960 --> 00:35:51.699
platform. Embracing the multiple various platforms,
00:35:51.980 --> 00:35:54.699
you know, unfortunately, I don't want to be on
00:35:54.699 --> 00:35:56.320
social media and I don't want to be on Facebook
00:35:56.320 --> 00:35:59.440
anymore. But you got to do it because that's
00:35:59.440 --> 00:36:02.000
where you're going to engage still with folks
00:36:02.000 --> 00:36:06.119
who are seeking community. So that's one thing.
00:36:06.199 --> 00:36:10.090
Be ready to open up to partnerships. And embrace
00:36:10.090 --> 00:36:14.590
every rocker. You know, I keep saying celebrate
00:36:14.590 --> 00:36:16.869
the person who's there. It doesn't matter where
00:36:16.869 --> 00:36:18.590
they came from. It doesn't matter what rock club
00:36:18.590 --> 00:36:22.090
they represent. You know, if they showed up,
00:36:22.090 --> 00:36:24.710
they're doing the work, build that community
00:36:24.710 --> 00:36:26.969
with that. Help, you know, with that person.
00:36:27.829 --> 00:36:31.449
Cool. And yeah. Well, Jessica, this was a lot
00:36:31.449 --> 00:36:33.469
of fun. Thank you so much for spending some time
00:36:33.469 --> 00:36:35.989
with me today. Oh, especially. I appreciate it.
00:36:36.570 --> 00:36:38.389
All right, that wraps up my conversation with
00:36:38.389 --> 00:36:40.949
Jessica Flores from Triton Ruck Club. You can
00:36:40.949 --> 00:36:43.030
connect with her on Instagram at ruckinstigator,
00:36:43.289 --> 00:36:45.429
and you can connect with Triton Ruck Club on
00:36:45.429 --> 00:36:48.230
Instagram as well at tritonruckclub. I'll drop
00:36:48.230 --> 00:36:50.530
links to both of those in the show notes. If
00:36:50.530 --> 00:36:52.010
you want to reach out to me, head on over to
00:36:52.010 --> 00:36:55.190
theruckersedge .com or on Instagram at theruckersedgepod.
00:36:55.690 --> 00:36:57.570
If you enjoyed today's episode, make sure to
00:36:57.570 --> 00:36:59.630
follow or subscribe to the show in your favorite
00:36:59.630 --> 00:37:01.809
podcast app so you're notified of new episodes.
00:37:02.030 --> 00:37:03.829
And you'll want to catch next week's episode
00:37:03.829 --> 00:37:05.570
because I'm covering rucking in the news again.
00:37:05.650 --> 00:37:07.409
Everyone seemed to really enjoy the first one
00:37:07.409 --> 00:37:09.590
I did back in the fall, so I figured I'll do
00:37:09.590 --> 00:37:12.190
another one. It'll be the spring news roundup.
00:37:12.610 --> 00:37:14.969
Okay, that's it for today. Thanks again for listening
00:37:14.969 --> 00:37:17.090
to this episode of The Rucker's Edge.
00:00:00.400 --> 00:00:02.439
What does it take to build a ruck club in your
00:00:02.439 --> 00:00:04.759
city that people actually show up to week after
00:00:04.759 --> 00:00:07.419
week? Well in today's episode you're gonna find
00:00:07.419 --> 00:00:09.740
out you'll learn exactly how to go from just
00:00:09.740 --> 00:00:12.279
a few people walking together to Building a thriving
00:00:12.279 --> 00:00:14.679
rucking community that keeps growing over time
00:00:15.259 --> 00:00:17.719
Today I'm joined by Jessica Flores, co -founder
00:00:17.719 --> 00:00:20.000
of Triton Ruck Club out of San Diego, California.
00:00:20.239 --> 00:00:22.879
She breaks down what actually works, how to schedule
00:00:22.879 --> 00:00:25.300
your events so people show up, how to create
00:00:25.300 --> 00:00:28.140
consistency, how to retain members, and the biggest
00:00:28.140 --> 00:00:30.739
mistakes that quietly kill most rut clubs before
00:00:30.739 --> 00:00:33.240
they even get off the ground. If you ever thought
00:00:33.240 --> 00:00:35.100
about starting your own rut club, or even just
00:00:35.100 --> 00:00:36.979
wanting to understand how strong rutting communities
00:00:36.979 --> 00:00:39.159
are built, this episode will give you a clear,
00:00:39.219 --> 00:00:41.969
actionable blueprint. You're listening to the
00:00:41.969 --> 00:00:43.810
Rucker's Edge podcast, a show all about rucking
00:00:43.810 --> 00:00:45.590
that is designed to help you improve your rucking
00:00:45.590 --> 00:00:47.729
routine, lose weight, and ultimately gain your
00:00:47.729 --> 00:00:50.049
strength and energy back. Each episode dives
00:00:50.049 --> 00:00:52.490
into the science, stories, and strategies behind
00:00:52.490 --> 00:00:54.710
rucking. You'll learn from top ruckers, coaches,
00:00:55.049 --> 00:00:57.450
health experts, and performance specialists who
00:00:57.450 --> 00:00:59.229
break down what it takes to train smarter, recover
00:00:59.229 --> 00:01:01.450
faster, and stay ready for the next challenge.
00:01:02.369 --> 00:01:04.370
So whether you're new to rucking or an experienced
00:01:04.370 --> 00:01:06.390
rucker that's already logged hundreds of miles,
00:01:06.609 --> 00:01:08.799
this is the show for you. I'm your host Spencer
00:01:08.799 --> 00:01:11.359
thanks for listening in before we get going if
00:01:11.359 --> 00:01:13.140
this show has helped you in any way it would
00:01:13.140 --> 00:01:15.099
be amazing if you could drop me a quick review
00:01:15.099 --> 00:01:17.280
on whatever app you're listening to this podcast
00:01:17.280 --> 00:01:19.920
on right now it helps me bring new episodes every
00:01:19.920 --> 00:01:21.840
week and more importantly more people looking
00:01:21.840 --> 00:01:23.900
to improve their fitness will be able to discover
00:01:23.900 --> 00:01:26.280
the podcast so you can help someone start or
00:01:26.280 --> 00:01:29.510
improve their rucking thanks so much Jessica,
00:01:29.530 --> 00:01:32.129
welcome to the Rutgers Edge podcast. I feel former
00:01:32.129 --> 00:01:34.590
guests have had some fantastic things to say
00:01:34.590 --> 00:01:36.930
about you. I've been following you on Instagram.
00:01:37.430 --> 00:01:39.590
Yeah, I've been following Triton Rut Club and
00:01:39.590 --> 00:01:41.170
the various chapters on Instagram. I'm really
00:01:41.170 --> 00:01:42.950
happy to have you here. And I think some of the
00:01:42.950 --> 00:01:45.549
listeners out there that are curious about starting
00:01:45.549 --> 00:01:48.569
a rut club are curious to hear what you have
00:01:48.569 --> 00:01:51.269
to say. So thanks for joining me today. Hi, Spencer.
00:01:51.469 --> 00:01:55.450
I'm honored to have been invited to chat. Thanks.
00:01:55.469 --> 00:01:59.459
Yeah. Before we get into the details of Triton
00:01:59.459 --> 00:02:00.980
and the various chapters and how it started,
00:02:01.099 --> 00:02:03.680
I kind of want to ask you about your rucking
00:02:03.680 --> 00:02:06.439
journey. So how did you find rucking and what
00:02:06.439 --> 00:02:07.900
was your life like when you started rucking?
00:02:09.060 --> 00:02:11.939
Coasting, not going to the gym, just being awesome,
00:02:12.120 --> 00:02:16.580
but having a very sedentary life. And I had a
00:02:16.580 --> 00:02:19.439
bout of congestive heart failure and realized
00:02:19.439 --> 00:02:25.909
I need to make drastic life changes. for all
00:02:25.909 --> 00:02:29.310
the things we know about. And I started running,
00:02:29.370 --> 00:02:33.330
and it hurt a lot with my three left knee surgeries
00:02:33.330 --> 00:02:36.289
and one right ankle surgery. But I still ran
00:02:36.289 --> 00:02:37.969
because I really enjoyed the shiny medals that
00:02:37.969 --> 00:02:39.889
I would get at races and all these goodies. So
00:02:39.889 --> 00:02:42.629
I was fighting for every single race in the region,
00:02:42.650 --> 00:02:45.210
and I found jogging for frogmen. And I thought,
00:02:45.289 --> 00:02:47.409
oh, wow, this just ticks off all the boxes. Support
00:02:47.409 --> 00:02:49.610
the military. We're here in Southern California.
00:02:50.969 --> 00:02:54.020
You know, get support. I come from a military
00:02:54.020 --> 00:02:57.259
family, so this is definitely deeply meaningful
00:02:57.259 --> 00:03:00.419
for me. And then the very bottom of the page
00:03:00.419 --> 00:03:02.360
in the sign of registration for Jogging for Frogmen
00:03:02.360 --> 00:03:06.400
said, members of the rucking division, get a
00:03:06.400 --> 00:03:08.240
free patch. Get this free patch and show the
00:03:08.240 --> 00:03:11.240
picture. And I went, what, free? Oh, free patch.
00:03:11.419 --> 00:03:14.919
I want that. Clicked on it, goruck .com. That
00:03:14.919 --> 00:03:18.340
was it. Boom. And then, again, tick the boxes.
00:03:18.360 --> 00:03:24.580
I love bags. And just the foundations of rocking,
00:03:24.819 --> 00:03:27.819
you know, walking, doing the same workout that
00:03:27.819 --> 00:03:29.560
I was already training for these running races,
00:03:29.620 --> 00:03:32.159
but now slowing it down, less pain on the joints,
00:03:32.360 --> 00:03:35.360
adding resistance to my daily workout by adding,
00:03:35.400 --> 00:03:37.960
just adding weight and burning more calories
00:03:37.960 --> 00:03:41.659
and just sweating it all off very quickly. Yeah.
00:03:41.740 --> 00:03:44.000
And I never trained to run again. I just rocked
00:03:44.000 --> 00:03:46.740
and then I might, but my times improved and I
00:03:46.740 --> 00:03:48.759
got faster and I was losing weight. It was just.
00:03:49.039 --> 00:03:51.759
Everything, I'm reaping all these benefits. It
00:03:51.759 --> 00:03:56.500
was only 2019 when I came to rucking and found
00:03:56.500 --> 00:04:01.280
it and that first race. And then we started a
00:04:01.280 --> 00:04:03.659
walking club at work. And we actually are the
00:04:03.659 --> 00:04:06.520
Triton Ruck Club because UC San Diego are Tritons.
00:04:06.539 --> 00:04:10.099
That's our mascot, our name. And so we adopted
00:04:10.099 --> 00:04:13.099
that, the Triton. What did it look like when
00:04:13.099 --> 00:04:16.639
you started pulling in new members outside of
00:04:16.639 --> 00:04:19.079
the department? When you started your walking
00:04:19.079 --> 00:04:21.699
club, what was that like? People slowly just
00:04:21.699 --> 00:04:25.459
found us. I didn't really know how to market.
00:04:25.720 --> 00:04:28.500
No one really does initially, right? And to this
00:04:28.500 --> 00:04:31.399
day, there's no budget. I don't spend a dime
00:04:31.399 --> 00:04:34.399
on marketing. But you have to be able to embrace
00:04:34.399 --> 00:04:38.360
every single platform. And if you want to grow
00:04:38.360 --> 00:04:41.180
your club, you truly need to just be prepared
00:04:41.180 --> 00:04:45.500
to market. And I'll create all different sizes
00:04:45.500 --> 00:04:47.139
of that image because you're going to put it
00:04:47.139 --> 00:04:51.620
on. I have a list. And everyone knows because
00:04:51.620 --> 00:04:54.459
you see us spamming it. But Facebook and different
00:04:54.459 --> 00:04:58.680
platforms and Instagram. Sandlot app from GoWork.
00:04:58.920 --> 00:05:02.360
We also partnered with Team RWB. Every single
00:05:02.360 --> 00:05:05.459
rock we do is partnered with them for their membership.
00:05:05.639 --> 00:05:08.579
So it goes on their website as well. I have put
00:05:08.579 --> 00:05:11.800
stuff on Meetup, on Sweat Pals, on, you know,
00:05:11.800 --> 00:05:15.079
just anything that we think will touch people
00:05:15.079 --> 00:05:18.139
who want to engage and get fit and are interested
00:05:18.139 --> 00:05:21.519
in community rocking or joint training. Okay.
00:05:21.560 --> 00:05:24.279
So it sounds like word of mouth and some social
00:05:24.279 --> 00:05:27.160
media mixed in. People started to... To get the
00:05:27.160 --> 00:05:28.920
idea, started to learn about you and then started
00:05:28.920 --> 00:05:31.639
joining on some of these rugs. Yes, I think I
00:05:31.639 --> 00:05:34.279
was pretty active on Instagram initially. That
00:05:34.279 --> 00:05:36.480
probably hit the most amount of people, Facebook
00:05:36.480 --> 00:05:40.139
and Instagram. And so we just started building
00:05:40.139 --> 00:05:42.480
out there. I think I know the first person. I
00:05:42.480 --> 00:05:43.800
don't know if she'd want me to put her name out
00:05:43.800 --> 00:05:47.779
there, but the first person who found us was
00:05:47.779 --> 00:05:53.529
Jill. In NorCal and SoCal, Encarnacion, she rocked
00:05:53.529 --> 00:05:56.149
with us, and we did a stairs event. The next
00:05:56.149 --> 00:05:58.850
month for 9 -11, we did a stairs event, and it
00:05:58.850 --> 00:06:01.490
was just five or six of us. And then we had a
00:06:01.490 --> 00:06:05.990
beer rock, a brewery rock, which is always fun
00:06:05.990 --> 00:06:07.889
and successful. That's going to bring a different
00:06:07.889 --> 00:06:11.589
mix of people, but it's fun because as someone
00:06:11.589 --> 00:06:14.509
who came into this for health, not a lot of our
00:06:14.509 --> 00:06:19.029
events are food -based. our alcohol base because
00:06:19.029 --> 00:06:22.730
we're all trying to be healthy yeah yeah so it
00:06:22.730 --> 00:06:25.029
well it is the most often the most successful
00:06:25.029 --> 00:06:29.230
rock it's not the most um healthy or or um one
00:06:29.230 --> 00:06:32.129
that'll bring continuous membership because it's
00:06:32.129 --> 00:06:34.069
kind of a one -off event for us to do a brewery
00:06:34.069 --> 00:06:37.050
rock uh but we did but but when we did for the
00:06:37.050 --> 00:06:39.250
first time i met my one of my best friends in
00:06:39.250 --> 00:06:43.000
the world Alex slash Joris, who is my co -leader
00:06:43.000 --> 00:06:45.100
in this endeavor and the leader of the San Diego
00:06:45.100 --> 00:06:47.420
Triton Rock Club. So we have me with Triton Rock
00:06:47.420 --> 00:06:50.560
Club. We have San Diego. We have Team RWB Rockers,
00:06:50.579 --> 00:06:53.500
who we have Luis in San Diego, who leads that.
00:06:53.660 --> 00:06:56.480
We have our NorCal group with Michelle and Christy.
00:06:57.379 --> 00:07:00.120
We have our Prevail group, which started as virtual
00:07:00.120 --> 00:07:02.920
and now is kind of North Carolina and Virginia
00:07:02.920 --> 00:07:06.920
Beach. That's Emma and now Long Beach with Nikki.
00:07:07.800 --> 00:07:10.829
So there's a lot. I didn't realize you had chapters
00:07:10.829 --> 00:07:14.470
outside of California. Do you have plans for
00:07:14.470 --> 00:07:18.350
starting chapters in other states? No plans for
00:07:18.350 --> 00:07:20.829
any chapters, but San Diego. In fact, if people
00:07:20.829 --> 00:07:22.509
ask me, Jessica, are you going to go to L .A.
00:07:22.529 --> 00:07:25.050
this weekend? I was like, you know what? My area
00:07:25.050 --> 00:07:28.470
of responsibility is San Diego. But I go to L
00:07:28.470 --> 00:07:31.029
.A. to help people out. But it's really like,
00:07:31.069 --> 00:07:36.730
L .A. has clubs. I want there to be 17 clubs
00:07:36.730 --> 00:07:39.670
in San Diego. ours Triton the biggest sure whatever
00:07:39.670 --> 00:07:45.910
but um but more rocking is is great and and uh
00:07:45.910 --> 00:07:49.129
everyone should just start it started we started
00:07:49.129 --> 00:07:51.889
ours because the closest club to us was California
00:07:51.889 --> 00:07:55.769
Rock Public based in LA and I wrote I checked
00:07:55.769 --> 00:07:57.430
in on their Facebook page to see if there are
00:07:57.430 --> 00:08:00.610
anyone active in SoCal or San Diego actually
00:08:00.610 --> 00:08:03.629
and and yes there were but I had to show up to
00:08:03.629 --> 00:08:06.519
an event to meet them No one was going to chime
00:08:06.519 --> 00:08:09.959
in on Facebook and say, yeah, I'll meet you at
00:08:09.959 --> 00:08:13.040
this location. I had to make the effort to show
00:08:13.040 --> 00:08:16.879
up and meet these people. And then the engagement
00:08:16.879 --> 00:08:22.279
began. So I wasn't really, you know, coming back
00:08:22.279 --> 00:08:25.339
from so many health situations myself and injuries,
00:08:25.500 --> 00:08:28.199
doing challenge events and endurance events was
00:08:28.199 --> 00:08:33.279
not where I started rucking. You see my face
00:08:33.279 --> 00:08:36.039
now, but you probably have not seen my face more
00:08:36.039 --> 00:08:39.039
than five times in seven years on that page,
00:08:39.059 --> 00:08:41.659
on any of our pages. So I'm not the face of Dragon
00:08:41.659 --> 00:08:45.500
Rock Club. The community is. Different people.
00:08:45.779 --> 00:08:48.799
It grows and it changes every month. Any rock
00:08:48.799 --> 00:08:51.720
club will stay active as long as the primary
00:08:51.720 --> 00:08:53.980
leader or the current leader loves rocking and
00:08:53.980 --> 00:08:57.460
loves the community. I can see the evolution
00:08:57.460 --> 00:09:01.279
of our club has grown and flexed based on...
00:09:01.600 --> 00:09:05.360
How would I feel that way? Like, do I love it
00:09:05.360 --> 00:09:08.620
this week? And, you know, if I arrive angry at
00:09:08.620 --> 00:09:10.639
a ruck, the people at that ruck are going to
00:09:10.639 --> 00:09:14.000
feel that and not come back. So I need to be
00:09:14.000 --> 00:09:17.320
engaged and happy and willing to embrace this
00:09:17.320 --> 00:09:20.779
community every time I show up. And if that's
00:09:20.779 --> 00:09:25.019
the goal, you know, if the ruck is about. and
00:09:25.019 --> 00:09:27.639
we're going to be just head down and locked in
00:09:27.639 --> 00:09:30.139
and going hard because we're training for a heavy
00:09:30.139 --> 00:09:33.279
different story. But if I'm showing up and I'm
00:09:33.279 --> 00:09:34.720
going to have a social rock this weekend, there
00:09:34.720 --> 00:09:36.519
better be a smile on my face and some money in
00:09:36.519 --> 00:09:38.740
my pocket. And I'm going to share some patches
00:09:38.740 --> 00:09:42.039
and embrace the community and really work to
00:09:42.039 --> 00:09:46.100
network that out. That's really cool. Have you
00:09:46.100 --> 00:09:49.659
embraced that mentality from the inception? Have
00:09:49.659 --> 00:09:52.700
you always showed up with a smile? I've learned
00:09:52.700 --> 00:09:55.309
this. You know, looking at the playbook for someone
00:09:55.309 --> 00:09:57.669
when you start a club, and I'm looking at either
00:09:57.669 --> 00:09:59.470
scheduling events, getting the word out, setting
00:09:59.470 --> 00:10:02.330
the tone of first events, but really about retaining
00:10:02.330 --> 00:10:05.389
members and gaining members. Your club is going
00:10:05.389 --> 00:10:10.090
to change over time constantly. And celebrate
00:10:10.090 --> 00:10:15.309
the people who show up. Don't mourn for the ones
00:10:15.309 --> 00:10:19.049
who aren't with you anymore. You know, and don't
00:10:19.049 --> 00:10:22.139
engage in the politics. Like everybody, everybody's
00:10:22.139 --> 00:10:23.639
going to have, you're going to have a lot of
00:10:23.639 --> 00:10:27.139
intrapersonal issues with people. I completely
00:10:27.139 --> 00:10:30.080
disengage from that. And I don't actually, since
00:10:30.080 --> 00:10:33.740
I used to be very, very active on socials personally,
00:10:33.919 --> 00:10:36.840
you know, I'm not anymore with the exception
00:10:36.840 --> 00:10:38.720
of probably Instagram regarding my personal family
00:10:38.720 --> 00:10:43.440
stuff and occasionally my rucking profile too,
00:10:43.539 --> 00:10:47.340
but I'm just not as active on socials because
00:10:47.340 --> 00:10:49.909
I... And I don't troll them anymore either other
00:10:49.909 --> 00:10:53.190
than to post what we're up to. So what I'm hearing
00:10:53.190 --> 00:10:55.769
is while you're there, you're kind of just living
00:10:55.769 --> 00:10:58.029
in the moment. You're celebrating the time that
00:10:58.029 --> 00:10:59.389
you have with each other right there and then.
00:11:00.350 --> 00:11:03.649
100%. 100%. And you celebrate the people who
00:11:03.649 --> 00:11:05.610
show up every day. You don't mourn for the fact
00:11:05.610 --> 00:11:07.509
that where's this person? Why didn't show up?
00:11:07.529 --> 00:11:10.129
You know what? This other person made a major
00:11:10.129 --> 00:11:12.850
effort to show up. My favorite thing and my most
00:11:12.850 --> 00:11:17.000
present. impressive thing to me is when a solo
00:11:17.000 --> 00:11:19.340
rocker shows up to your to a rock and they've
00:11:19.340 --> 00:11:22.679
that takes a lot of courage yeah step outside
00:11:22.679 --> 00:11:26.360
your comfort zone absolutely yeah i would always
00:11:26.360 --> 00:11:29.240
take a friend i did my first basic light at the
00:11:29.240 --> 00:11:33.919
time i i i convinced a co -worker i completely
00:11:33.919 --> 00:11:36.580
outfitted her in a rock i said we're going here
00:11:36.580 --> 00:11:39.299
this is what we're doing she's not talking to
00:11:39.299 --> 00:11:44.009
me anymore but She'll still send pictures. Remember
00:11:44.009 --> 00:11:46.909
that one time you made me do this thing? And,
00:11:46.950 --> 00:11:50.370
you know, but the people I met on that rock,
00:11:50.450 --> 00:11:54.309
I still know now. I met at that girl rock event.
00:11:54.629 --> 00:11:57.669
I noticed several of them are still very active
00:11:57.669 --> 00:12:01.350
in our club. And one of them once asked me, what
00:12:01.350 --> 00:12:02.889
happened to that girl you brought to that event?
00:12:03.990 --> 00:12:08.649
She was cute. Where did she go? Have you ever
00:12:08.649 --> 00:12:11.309
experienced burnout? Because you mentioned, you
00:12:11.309 --> 00:12:14.179
know. Me personally? A hundred percent. Yeah.
00:12:14.320 --> 00:12:17.940
But that's where you have Alex and Joris and
00:12:17.940 --> 00:12:22.259
Luis and, and, and Nikki who, and now Brittany,
00:12:22.340 --> 00:12:24.720
for example, who you have other teammates who
00:12:24.720 --> 00:12:27.320
you can depend on and, and Crystal who I can
00:12:27.320 --> 00:12:30.320
call and say, listen, I am, I'm not able to go
00:12:30.320 --> 00:12:35.139
this day. Can you help me out? Or, or I, I am
00:12:35.139 --> 00:12:37.700
not at, if you ask me my wrecking level, I'm
00:12:37.700 --> 00:12:40.580
still a beginner. I don't hit these trails. I
00:12:40.580 --> 00:12:44.840
will never do a tough, Never say never. But I
00:12:44.840 --> 00:12:47.039
certainly won't ever do a heavy. I don't have
00:12:47.039 --> 00:12:50.740
the capacity for it. And I don't even rock the
00:12:50.740 --> 00:12:52.759
long miles that I used to when I first started.
00:12:52.820 --> 00:12:56.919
I can barely go 5K these days because I'm old
00:12:56.919 --> 00:13:00.320
and tired, but that's just on me, right? So I'm
00:13:00.320 --> 00:13:02.340
really definitely behind the scenes. I'm not
00:13:02.340 --> 00:13:05.139
necessarily leading these rocks anymore, but
00:13:05.139 --> 00:13:07.460
I'm still helping organize them. And the other
00:13:07.460 --> 00:13:10.679
day, a guy said he wanted to do a Lord of the
00:13:10.679 --> 00:13:14.360
Rings themed rock. awesome i saw that on the
00:13:14.360 --> 00:13:16.919
on one of the instagram pages just like that's
00:13:16.919 --> 00:13:19.779
a cool idea everybody dressed up right yeah he
00:13:19.779 --> 00:13:22.220
he designed a patch he knew he knew what he wanted
00:13:22.220 --> 00:13:25.860
he had he's he had a ton of trivia he decided
00:13:25.860 --> 00:13:29.340
what rowdy wanted to do and my goal was to celebrate
00:13:29.340 --> 00:13:31.620
that and advertise the fact that all these people
00:13:31.620 --> 00:13:34.240
came together and did this showed up in costume
00:13:34.240 --> 00:13:38.759
margarita amazing um had trivia i don't know
00:13:38.759 --> 00:13:41.399
anything about those movies so Or books. I read
00:13:41.399 --> 00:13:43.879
them, but I don't remember now. Yeah, it was
00:13:43.879 --> 00:13:45.559
remarkable. It was great. And just celebrate
00:13:45.559 --> 00:13:49.100
that. Oh, also, so then we designed a t -shirt
00:13:49.100 --> 00:13:52.340
and I got flagged for copyright infringement.
00:13:52.500 --> 00:13:56.879
Oh, no. Uh -oh. I got some sirens in the background.
00:13:57.039 --> 00:14:00.259
I'm going to hold on for a second. Would they
00:14:00.259 --> 00:14:02.019
send you like a cease and desist or something?
00:14:02.480 --> 00:14:06.460
No, I submitted it to our t -shirt store that
00:14:06.460 --> 00:14:09.879
we have and the design was flagged. Design rejected,
00:14:10.159 --> 00:14:13.340
copyright infringement. Gotcha. So to your point
00:14:13.340 --> 00:14:16.120
before, relying on co -founders or other people
00:14:16.120 --> 00:14:18.659
in the community, stepping up and pulling some
00:14:18.659 --> 00:14:21.440
weight, you're the second person that has mentioned
00:14:21.440 --> 00:14:24.759
that in terms of running a or managing a Red
00:14:24.759 --> 00:14:27.809
Club chat. Hagerty at West orange Rutgers. He
00:14:27.809 --> 00:14:31.210
started that with a co -founder and he's mentioned,
00:14:31.309 --> 00:14:32.970
you know, if he travels, he's out of town. So
00:14:32.970 --> 00:14:34.669
who's, who's managing or who's planning these
00:14:34.669 --> 00:14:37.009
rucks. And so he relies on his co -founders as
00:14:37.009 --> 00:14:40.289
well. Um, so it's a, it's a team effort. Um,
00:14:40.429 --> 00:14:43.289
what was it? What was the, I know you mentioned,
00:14:43.429 --> 00:14:47.710
um, yeah, relying on others, but outside of that,
00:14:47.769 --> 00:14:49.470
is there another important thing that a club
00:14:49.470 --> 00:14:51.789
founder has to get right if they want the club
00:14:51.789 --> 00:14:54.879
to be sustainable? Is there anything else besides
00:14:54.879 --> 00:14:56.500
relying on others to kind of step in and help
00:14:56.500 --> 00:14:58.799
out? Oh my gosh. The number one is consistency.
00:15:00.279 --> 00:15:04.320
Consistency. I'm a production manager for live
00:15:04.320 --> 00:15:07.039
events in real life. So a lot of this was kind
00:15:07.039 --> 00:15:10.039
of easy flow for me to set up. But the same thing
00:15:10.039 --> 00:15:14.360
that I carry at work, which is consistency in
00:15:14.360 --> 00:15:17.120
building events, you know, putting it on the
00:15:17.120 --> 00:15:20.019
calendar, building a calendar that's public.
00:15:20.539 --> 00:15:22.399
We have a Google calendar. Not many people know
00:15:22.399 --> 00:15:25.539
about it. I need to share that more. Primarily,
00:15:25.539 --> 00:15:27.840
our events are listed on Facebook. We do have
00:15:27.840 --> 00:15:30.200
a website that's in development, but it's not
00:15:30.200 --> 00:15:40.639
as popular as posting on Instagram. Number one
00:15:40.639 --> 00:15:45.399
is consistency. Build a calendar. uh decide what
00:15:45.399 --> 00:15:47.620
you know decide what your events are as a as
00:15:47.620 --> 00:15:50.039
a core like it's your skeleton and build out
00:15:50.039 --> 00:15:52.659
from there like every month we do a lake rock
00:15:52.659 --> 00:15:55.759
we do uh the go rock tribe a workout and then
00:15:55.759 --> 00:15:58.159
we do a coffee rock after that and those are
00:15:58.159 --> 00:16:00.759
always on the calendar and if not uh something
00:16:00.759 --> 00:16:04.399
else is in the mix similar um you know i'm looking
00:16:04.399 --> 00:16:08.820
at kind of the model of run clubs we just i we
00:16:08.820 --> 00:16:11.000
i'm kind of exhausted by looking at run clubs
00:16:11.000 --> 00:16:13.909
because they have so many opportunities for just
00:16:13.909 --> 00:16:16.269
get outside and run we need to go get our gear
00:16:16.269 --> 00:16:21.210
yeah right so my goal would be to but i we just
00:16:21.210 --> 00:16:23.149
physically can't be as active as like that so
00:16:23.149 --> 00:16:26.250
we we shoot for at least uh two events a month
00:16:26.250 --> 00:16:29.750
uh used to do try to get every weekend but uh
00:16:29.750 --> 00:16:33.250
number one consistency build an event and put
00:16:33.250 --> 00:16:36.350
it on the calendar and then show up but you talked
00:16:36.350 --> 00:16:38.389
about some of the rucks that you go on you said
00:16:38.389 --> 00:16:40.909
you do a lake ruck coffee ruck can you describe
00:16:40.909 --> 00:16:43.289
the various events that you hold and Kind of
00:16:43.289 --> 00:16:45.750
like on what sort of schedule this would fall
00:16:45.750 --> 00:16:49.409
on? Yeah. Within the first two weeks of the month,
00:16:49.450 --> 00:16:54.629
we always have a ruck at Lake Murray, which is
00:16:54.629 --> 00:16:56.529
we have a couple of nice lakes with paths around
00:16:56.529 --> 00:16:59.529
them, concrete paths and or dirt paths. But they
00:16:59.529 --> 00:17:03.950
have a set trail. And then we show up at seven
00:17:03.950 --> 00:17:06.190
in the morning to a ruck. And then we have a
00:17:06.190 --> 00:17:08.490
little social hour after with fruit and donuts
00:17:08.490 --> 00:17:13.430
and coffee. And it's every month. no matter what.
00:17:14.349 --> 00:17:17.430
I almost always in there. If I'm not, I ask Alex
00:17:17.430 --> 00:17:21.029
or Louise to cover and yeah. And that's partnered
00:17:21.029 --> 00:17:23.890
with team RWB too with the San Diego chapter.
00:17:23.990 --> 00:17:28.369
And, and oftentimes they reimburse me for those,
00:17:28.390 --> 00:17:30.509
the expenses of the, of the treats and treats.
00:17:31.349 --> 00:17:34.049
So that's nice. And that's a, that's a out and
00:17:34.049 --> 00:17:39.660
back 5 .7 mile ruck. And then. We also do a monthly
00:17:39.660 --> 00:17:43.579
WOD. Some groups are doing, heck, they're doing
00:17:43.579 --> 00:17:47.579
two or three a week, and I'm good on them. But
00:17:47.579 --> 00:17:49.720
we're really spread out. We have people all over
00:17:49.720 --> 00:17:54.259
this county, and so I'm very honored and happy
00:17:54.259 --> 00:17:56.920
that we can gather at least once a month from
00:17:56.920 --> 00:17:59.980
the WODs. So we do the programming from Go Rock
00:17:59.980 --> 00:18:05.660
for the tribe, and they initially offer this
00:18:05.660 --> 00:18:09.779
discount. And then now some folks are still engaged,
00:18:09.920 --> 00:18:12.240
but it's completely free. And actually everything
00:18:12.240 --> 00:18:16.559
with Triton Rock Club is free. I've been encouraged
00:18:16.559 --> 00:18:19.480
to help to fund things to start a membership.
00:18:19.619 --> 00:18:24.539
You know what? I don't want to do that. I want
00:18:24.539 --> 00:18:26.440
to maintain that you show up, you're welcome.
00:18:26.559 --> 00:18:28.660
Because you know what? You can rock for free
00:18:28.660 --> 00:18:32.680
in your backyard. And, you know, unless you want
00:18:32.680 --> 00:18:34.380
to buy the patch. That's another story. Your
00:18:34.380 --> 00:18:38.069
patch is an expense. But we're just want to build
00:18:38.069 --> 00:18:40.329
a community of people and then, and I don't want
00:18:40.329 --> 00:18:42.710
to, I don't want to charge them because I don't
00:18:42.710 --> 00:18:43.869
want to charge them to something they can do
00:18:43.869 --> 00:18:46.730
on their own for free. Yeah, I agree. And should
00:18:46.730 --> 00:18:48.869
be. I think that says a lot about you because
00:18:48.869 --> 00:18:50.450
yeah, there definitely is an opportunity there
00:18:50.450 --> 00:18:53.430
to, to sort of, you know, make some money. But
00:18:53.430 --> 00:18:56.390
the fact that you're, well, one of the things
00:18:56.390 --> 00:18:58.150
you said in the mission statement is everyone's
00:18:58.150 --> 00:19:00.630
there for fitness. Like everyone is trying to
00:19:00.630 --> 00:19:04.170
better themselves. Why catapult ice on? Something
00:19:04.170 --> 00:19:05.769
like that. Let's just all get healthy together.
00:19:07.410 --> 00:19:10.509
Mental and physical fitness. Mental and physical.
00:19:11.190 --> 00:19:15.569
Agreed. Let's kind of talk to the person listening
00:19:15.569 --> 00:19:19.349
that once they start a club but doesn't necessarily
00:19:19.349 --> 00:19:22.549
know how. You just mentioned some of the various
00:19:22.549 --> 00:19:25.250
rucks that y 'all go on. When you're setting
00:19:25.250 --> 00:19:28.009
the schedule for the various rucks for the club,
00:19:28.730 --> 00:19:31.109
How did you decide how often to meet and what
00:19:31.109 --> 00:19:35.150
to do or the right cadence for the different
00:19:35.150 --> 00:19:38.029
types of rucks? Is that something that you just
00:19:38.029 --> 00:19:40.869
kind of worked out as you added rucks or did
00:19:40.869 --> 00:19:43.569
y 'all have a plan from the start? I'm just curious
00:19:43.569 --> 00:19:46.529
about that process. We were already rucking on
00:19:46.529 --> 00:19:49.710
campus Monday, Wednesday, Monday, excuse me,
00:19:49.750 --> 00:19:53.869
Tuesday, Thursday and on the weekends. And we
00:19:53.869 --> 00:19:55.490
were doing that internally and I put that in
00:19:55.490 --> 00:19:58.529
the community. The only thing I don't like working
00:19:58.529 --> 00:20:00.589
about this at this university is parking and
00:20:00.589 --> 00:20:02.490
parking is a major problem. That's why we had
00:20:02.490 --> 00:20:05.269
to get off campus. So just because I don't want
00:20:05.269 --> 00:20:08.849
to charge people to go for a walk and parking
00:20:08.849 --> 00:20:10.849
here is thirty six dollars a day, which is ridiculous.
00:20:11.930 --> 00:20:15.869
Yeah. Thirty six dollars a day. Yeah, that's
00:20:15.869 --> 00:20:19.809
almost criminal. Thank you. So we don't we don't
00:20:19.809 --> 00:20:22.150
want to charge people to pay for parking to just
00:20:22.150 --> 00:20:24.230
go for a walk. So that's why we started branching
00:20:24.230 --> 00:20:26.990
outward. And that immediately brought in the
00:20:26.990 --> 00:20:29.650
people. Like maintaining the isolation of being
00:20:29.650 --> 00:20:32.670
in one location, that restricted a lot of people.
00:20:33.109 --> 00:20:35.170
Oftentimes I would look at the map and say, oh,
00:20:35.190 --> 00:20:37.950
we haven't touched East County. But in terms
00:20:37.950 --> 00:20:41.390
of consistency and regularly scheduling events
00:20:41.390 --> 00:20:47.220
off campus, and that was... due to our team RWB
00:20:47.220 --> 00:20:49.119
captain at the time, he had to request, he goes,
00:20:49.440 --> 00:20:51.559
I just wanted to partner with them and say, hey,
00:20:51.559 --> 00:20:53.339
we got this new club thing going. I'd like to
00:20:53.339 --> 00:20:56.099
introduce Rocky to your people. He said, okay,
00:20:56.240 --> 00:20:58.500
you can start hosting events once a month. I'm
00:20:58.500 --> 00:21:00.299
like, wait, wait, what? I'm going to make you
00:21:00.299 --> 00:21:02.299
an Eagle leader. You're going to do this. I'm
00:21:02.299 --> 00:21:05.779
like, okay. So, you know, they have some onboard
00:21:05.779 --> 00:21:07.920
training. I listened to them. I'm like, all right.
00:21:08.559 --> 00:21:11.660
And so that's where I learned that consistency
00:21:11.660 --> 00:21:14.119
is a key. And one thing important to me, someone
00:21:14.119 --> 00:21:16.079
asked recently, why do you do Lake Murray every
00:21:16.079 --> 00:21:20.180
month? And I said, because in June, hopefully
00:21:20.180 --> 00:21:23.859
in June, when Kyle and Josh come back home from
00:21:23.859 --> 00:21:26.779
wherever the heck they are off the USS Lincoln,
00:21:26.880 --> 00:21:30.980
they know exactly where we're going to be. And
00:21:30.980 --> 00:21:34.119
in June, July, August, they already know that
00:21:34.119 --> 00:21:37.019
when they come home from deployment, we're going
00:21:37.019 --> 00:21:40.299
to be there for them. I'm curious about the ebb
00:21:40.299 --> 00:21:44.009
and flow of... I guess members, was there like
00:21:44.009 --> 00:21:48.450
a, a moment that, I don't know, you noticed like
00:21:48.450 --> 00:21:51.329
a drop off or was, has it just always consistently
00:21:51.329 --> 00:21:54.210
been increasing in numbers or just staying consistent?
00:21:54.470 --> 00:21:57.490
Were there any lulls throughout the, uh, throughout
00:21:57.490 --> 00:22:00.670
from its inception to where we are today? Oh
00:22:00.670 --> 00:22:04.490
yeah. Um, uh, we actually, this is a weird to
00:22:04.490 --> 00:22:07.759
say, but thank you to the pandemic and our amazing
00:22:07.759 --> 00:22:10.700
weather in socal because people wanted to stay
00:22:10.700 --> 00:22:13.319
active and they wanted to go outside and we were
00:22:13.319 --> 00:22:16.279
providing that content we really had events every
00:22:16.279 --> 00:22:19.299
weekend multiple events in fact even during the
00:22:19.299 --> 00:22:22.779
week we also partnered with the ucsd staff veterans
00:22:22.779 --> 00:22:25.460
association and they came up with ideas like
00:22:25.460 --> 00:22:28.720
the doing our turkey trotter halloween events
00:22:28.720 --> 00:22:30.500
and then there was another really cool one that
00:22:30.500 --> 00:22:32.559
they had I think it was related to Halloween,
00:22:32.660 --> 00:22:34.460
but, you know, just, you know, partnering with
00:22:34.460 --> 00:22:37.440
other groups to come up with ideas and then engagement
00:22:37.440 --> 00:22:41.400
and putting it out there. During the pandemic,
00:22:41.559 --> 00:22:45.460
our numbers surged because nothing else was going
00:22:45.460 --> 00:22:48.259
on. And people wanted to get outside and we didn't
00:22:48.259 --> 00:22:50.000
have to wear masks. We could be outside and we
00:22:50.000 --> 00:22:54.859
can enjoy people's company. And I didn't have
00:22:54.859 --> 00:22:56.740
anything going on. So it was basically my first
00:22:56.740 --> 00:23:00.769
full -time job. I was posting on our Facebook
00:23:00.769 --> 00:23:04.589
groups multiple times a day, every day, because
00:23:04.589 --> 00:23:06.069
the content was out there. Everybody was creating
00:23:06.069 --> 00:23:08.329
things at home, and we were just pushing out,
00:23:08.430 --> 00:23:11.710
doing rocks, posting online. So there was a genuine,
00:23:11.910 --> 00:23:14.910
for our group, a genuine surge during the pandemic.
00:23:15.750 --> 00:23:21.569
I would say it has regressed somewhat post -pandemic
00:23:21.569 --> 00:23:23.750
because we've got other stuff we can do now.
00:23:23.789 --> 00:23:29.220
We can go do races again. Yeah. But however,
00:23:29.640 --> 00:23:33.460
rucking in general has actually diversified and
00:23:33.460 --> 00:23:36.019
gotten, I think, more popular now. It's kind
00:23:36.019 --> 00:23:39.160
of got a resurgence and a growth. I've sort of
00:23:39.160 --> 00:23:41.940
noticed the same thing. Yeah, it kind of, there's
00:23:41.940 --> 00:23:43.920
definitely a rucking season. And I was curious
00:23:43.920 --> 00:23:46.240
in California, I mean, you don't have great weather
00:23:46.240 --> 00:23:48.859
all the time. Do you see seasonal fluctuations
00:23:48.859 --> 00:23:51.400
with memberships or is it just the people that
00:23:51.400 --> 00:23:54.250
are there dedicated? You do? Okay. Absolutely.
00:23:54.250 --> 00:23:57.450
Absolutely. And again, you go back to your foundation.
00:23:57.910 --> 00:24:01.690
Don't be discouraged. Just show up. Someone's
00:24:01.690 --> 00:24:03.269
like, oh, well, there's just not as many people.
00:24:03.329 --> 00:24:06.470
I'm like, there is half of this group. There
00:24:06.470 --> 00:24:09.750
are eight new people here today. So again, they're
00:24:09.750 --> 00:24:11.289
mourning for someone that they don't rock with
00:24:11.289 --> 00:24:13.190
anymore. I'm celebrating the people who showed
00:24:13.190 --> 00:24:15.170
up because they're going to be back tomorrow,
00:24:15.309 --> 00:24:20.349
hopefully. Because I know we have other things
00:24:20.349 --> 00:24:22.869
going on in our lives. But I mentioned it's the
00:24:22.869 --> 00:24:24.549
greatest courage is that solo rucker showing
00:24:24.549 --> 00:24:28.349
up in a new group. So I really just need to celebrate
00:24:28.349 --> 00:24:31.049
them and learn their name. And if they're military,
00:24:31.150 --> 00:24:32.869
I'll probably hand you a challenge going to.
00:24:33.309 --> 00:24:38.309
Oh, engagement. You know, building that patch,
00:24:38.509 --> 00:24:41.849
creating a patch or having it available and having
00:24:41.849 --> 00:24:45.049
something to hand to someone when they show up
00:24:45.049 --> 00:24:47.390
for the first time and to thank them for being
00:24:47.390 --> 00:24:50.769
there. That means a lot. Our club patch is not
00:24:50.769 --> 00:24:53.720
for sale. Well, it is for sale online, but I
00:24:53.720 --> 00:24:56.400
mean, I don't sell it. When someone shows up,
00:24:56.420 --> 00:24:58.000
I'm going to hand you a club patch because you
00:24:58.000 --> 00:25:00.720
are now a member of Triton Rock Club. We have
00:25:00.720 --> 00:25:03.240
other things that you can earn, but that initial
00:25:03.240 --> 00:25:06.240
club patch is open to everyone and it really
00:25:06.240 --> 00:25:11.180
embraces all levels, all are welcome at all times.
00:25:11.240 --> 00:25:13.220
Great. In your wildest dreams, did you ever think
00:25:13.220 --> 00:25:15.619
that Triton would grow into what it is currently
00:25:15.619 --> 00:25:19.859
from back when it was a walking club? No. way
00:25:19.859 --> 00:25:23.180
my co -worker my you know it's the seven years
00:25:23.180 --> 00:25:25.220
so we have so we had different cycles of co -workers
00:25:25.220 --> 00:25:27.940
to say they're like wait you know i actually
00:25:27.940 --> 00:25:30.920
have our new york times article here there's
00:25:30.920 --> 00:25:32.759
a we were featured in the times thank you go
00:25:32.759 --> 00:25:34.980
back on that we were recently featured in le
00:25:34.980 --> 00:25:37.859
mans the french magazine the french newspaper
00:25:37.859 --> 00:25:42.740
daily newspaper i know with a photo wow there
00:25:42.740 --> 00:25:47.539
was a multi spread on in men's health yes i saw
00:25:47.539 --> 00:25:51.269
i read that article yeah Yeah. Wow. That's phenomenal.
00:25:51.710 --> 00:25:54.730
Yeah. So never, never did you think it would
00:25:54.730 --> 00:25:58.730
get this big? No. And actually, I don't. So now,
00:25:58.769 --> 00:26:00.470
even though it was founded here on the campus,
00:26:00.809 --> 00:26:03.630
I actually don't advertise on campus that this
00:26:03.630 --> 00:26:06.609
club exists. I mean, that's a mistake. I need
00:26:06.609 --> 00:26:09.109
to restart. More with Jessica in just a moment,
00:26:09.170 --> 00:26:11.069
including her direct advice to anyone wanting
00:26:11.069 --> 00:26:13.829
to start their own rec club. But I want to take
00:26:13.829 --> 00:26:15.670
a quick break to say thanks for listening to
00:26:15.670 --> 00:26:17.869
the podcast. Please text this episode to a fellow
00:26:17.869 --> 00:26:19.569
Rucker that is maybe thinking about starting
00:26:19.569 --> 00:26:22.190
their own Ruck Club. Or maybe text it to someone
00:26:22.190 --> 00:26:24.390
you think would make a good co -founder for the
00:26:24.390 --> 00:26:26.630
Ruck Club that you're considering starting. Sharing
00:26:26.630 --> 00:26:28.750
this episode would help the show grow and help
00:26:28.750 --> 00:26:31.670
more people improve their health and lives. Okay,
00:26:31.750 --> 00:26:35.200
back to it. You mentioned that you're... You
00:26:35.200 --> 00:26:37.880
have Triton on the Sandlot app. What was your
00:26:37.880 --> 00:26:40.140
first involvement with GoRuck? How did you meet
00:26:40.140 --> 00:26:41.859
some of those folks? Did you reach out to them?
00:26:42.019 --> 00:26:44.319
Did they reach out to you? How did that go down?
00:26:45.359 --> 00:26:47.700
Yeah, I mentioned how I found it basically just
00:26:47.700 --> 00:26:49.380
through Jogging for Frogmen. And we got very
00:26:49.380 --> 00:26:53.200
active, very quick. And then I started tagging
00:26:53.200 --> 00:26:56.900
them in and everything we did. And probably took
00:26:56.900 --> 00:27:00.720
over the hashtag Ruck Club. I don't know. Sorry,
00:27:00.859 --> 00:27:04.279
guys. Just so much active engagement. In 2021,
00:27:04.559 --> 00:27:07.500
Jason came to town. Emily told me that he was
00:27:07.500 --> 00:27:10.240
coming. And I think they were trying to roll
00:27:10.240 --> 00:27:14.140
out Sandlot. And we just embraced every single
00:27:14.140 --> 00:27:17.819
activity that was not just rucking, but also
00:27:17.819 --> 00:27:22.359
had a military affiliation. Because, you know.
00:27:22.680 --> 00:27:25.619
having being such a strong navy and marine corps
00:27:25.619 --> 00:27:28.839
community here in socal it's just these are so
00:27:28.839 --> 00:27:30.839
many of our folks are veterans or affiliated
00:27:30.839 --> 00:27:34.680
or law enforcement affiliated that um everything
00:27:34.680 --> 00:27:36.759
that was you know related to rucking or running
00:27:36.759 --> 00:27:41.559
that had that affiliation we would jump on so
00:27:41.559 --> 00:27:44.079
anyway they were doing promotions for chad 1000
00:27:44.079 --> 00:27:49.609
we um One of our members had this amazing backyard
00:27:49.609 --> 00:27:51.670
home gym, and he offered to do a tribe workout
00:27:51.670 --> 00:27:57.230
in his backyard. And Jason showed up with Emily's
00:27:57.230 --> 00:28:00.029
prodding. And we had an amazing time. I should
00:28:00.029 --> 00:28:04.069
repost those photos. They were just sick. So
00:28:04.069 --> 00:28:07.509
that, I think it was through active, active social
00:28:07.509 --> 00:28:09.750
engagement. And then when they hosted their first
00:28:09.750 --> 00:28:12.619
stand lot, first and second, I went. with a group
00:28:12.619 --> 00:28:15.500
of folks, real hard chargers. And they did all
00:28:15.500 --> 00:28:17.240
the crazy stuff and I did all the politicking.
00:28:17.500 --> 00:28:20.160
And, you know, made sure like my big thing was
00:28:20.160 --> 00:28:22.920
like, we need to, that Marine HTB needs to continue
00:28:22.920 --> 00:28:28.180
because Cleve and the gang, it's an extremely
00:28:28.180 --> 00:28:32.539
special event, the Marine Recon Raider HTB. And
00:28:32.539 --> 00:28:34.019
if you're a hard charger and you think you're
00:28:34.019 --> 00:28:36.240
all that and you did brag, you've done brag,
00:28:36.440 --> 00:28:40.240
come out and do this event because you'll, you'll.
00:28:41.019 --> 00:28:43.740
experience more than what they do as marines
00:28:43.740 --> 00:28:46.319
from the mountains of horno and right into the
00:28:46.319 --> 00:28:48.720
oceans in san clemente same beach that they're
00:28:48.720 --> 00:28:50.779
going to hold olympics surfing by the way oh
00:28:50.779 --> 00:28:56.220
wow cool um so this you know that's kind of uh
00:28:56.220 --> 00:28:58.579
we've adopted it kind of like all of our members
00:28:58.579 --> 00:29:01.259
have done various iterations of the htb if not
00:29:01.259 --> 00:29:03.880
all of it and gotten their bolts and it's just
00:29:03.880 --> 00:29:06.480
so special but Because it means so much to the
00:29:06.480 --> 00:29:08.559
cadre. Because it's the training ground that
00:29:08.559 --> 00:29:12.180
they train on. That's awesome. So you mentioned
00:29:12.180 --> 00:29:14.519
earlier Jogging for Frogmen. I'm not familiar
00:29:14.519 --> 00:29:17.400
with that. Is that an organization? Jogging for
00:29:17.400 --> 00:29:19.559
Frogmen used to be part of the Navy SEAL Foundation.
00:29:19.599 --> 00:29:23.799
And now it is led by the Travis Manion Foundation.
00:29:24.180 --> 00:29:29.299
And all the profits go to Special Forces families.
00:29:32.700 --> 00:29:35.259
The case of Travis Mannion Foundation, their
00:29:35.259 --> 00:29:40.039
efforts all go to survivor families and veteran
00:29:40.039 --> 00:29:44.319
survivors. So it's, again, just so close to being
00:29:44.319 --> 00:29:46.440
from Southern California and the Military Foundations
00:29:46.440 --> 00:29:49.539
of Rocking. It aligned with our mission. So our
00:29:49.539 --> 00:29:51.799
mission statement is that we're an all -level
00:29:51.799 --> 00:29:54.259
community of rockers united in fitness through
00:29:54.259 --> 00:29:56.819
rock training and rocking. As a community, we
00:29:56.819 --> 00:29:59.079
are committed to supporting each other. and endeavors
00:29:59.079 --> 00:30:01.700
benefiting local military and first responder
00:30:01.700 --> 00:30:04.039
families through charitable events and engagement.
00:30:05.180 --> 00:30:08.339
Another thing that we do, which we adopted, which
00:30:08.339 --> 00:30:12.720
we inherited through some OG Ruckers who came
00:30:12.720 --> 00:30:15.779
to Rucking and the Go Ruck Inception events.
00:30:16.589 --> 00:30:19.430
It was this wonderful, we do the Santa Ruck annually
00:30:19.430 --> 00:30:22.190
and that benefits the Rady Children's Hospital
00:30:22.190 --> 00:30:26.990
and Ronald McDonald House. So we do a community
00:30:26.990 --> 00:30:28.950
ruck, everybody rucks their toys and donations.
00:30:29.089 --> 00:30:32.630
And then we also sell the patch and have a small
00:30:32.630 --> 00:30:37.970
fundraiser and we do raffles to benefit the Ronald
00:30:37.970 --> 00:30:41.150
McDonald House every year. So you throw the toys
00:30:41.150 --> 00:30:43.809
in the rucksack? Is that what you're doing? That's
00:30:43.809 --> 00:30:45.980
cool. And you go to a destination and drop them
00:30:45.980 --> 00:30:49.059
off? Where are you dropping them off? Rady Children's
00:30:49.059 --> 00:30:52.339
and the Ronald McDonald House in San Diego. Oh,
00:30:52.460 --> 00:30:55.700
that's really cool. I've heard of people stuffing
00:30:55.700 --> 00:30:59.220
non -perishable goods for Thanksgiving. And this
00:30:59.220 --> 00:31:01.859
is another cool thing for another holiday, Ruck.
00:31:01.880 --> 00:31:04.279
That's awesome. That's really cool. We've done
00:31:04.279 --> 00:31:06.259
that, too. How many people come out for something
00:31:06.259 --> 00:31:08.140
like that? What kind of numbers are you generating?
00:31:08.779 --> 00:31:11.180
Oh, my gosh. Our Santa Brooke is definitely the
00:31:11.180 --> 00:31:13.400
most successful. Last year, we had about 55,
00:31:13.579 --> 00:31:16.700
but the previous year, there were over 85. And
00:31:16.700 --> 00:31:20.019
what happened is there was a National Guard unit
00:31:20.019 --> 00:31:22.440
deployed here in San Diego, and they were looking
00:31:22.440 --> 00:31:25.920
for ways for community engagement for their troops.
00:31:26.019 --> 00:31:29.200
And they came along and bolstered our numbers
00:31:29.200 --> 00:31:32.039
and built a great relationship with this group
00:31:32.039 --> 00:31:35.259
of National Guardsmen from Michigan. Shout out
00:31:35.259 --> 00:31:37.450
to those guys. That's great. No, that's fantastic.
00:31:37.730 --> 00:31:42.029
So what other community, what's the word I'm
00:31:42.029 --> 00:31:45.069
looking for? What other community outreach engagement
00:31:45.069 --> 00:31:48.309
activities do y 'all do? So you have the Santa
00:31:48.309 --> 00:31:50.569
Ruck, what else do you do? So there's a lot,
00:31:50.650 --> 00:31:53.250
being in SoCal, we try to support the 5Ks that
00:31:53.250 --> 00:31:56.289
we can do. Either there's already a rucking division
00:31:56.289 --> 00:32:01.569
or we will support them doing tables and fundraising.
00:32:02.440 --> 00:32:04.839
But most often it's folks who are just jumping
00:32:04.839 --> 00:32:08.220
in for a 5K and then supporting an event or a
00:32:08.220 --> 00:32:10.960
cause. Wounded Warrior Project does a carry forward
00:32:10.960 --> 00:32:15.160
5K here. I mentioned Jogging for Frogmans 5K
00:32:15.160 --> 00:32:18.819
from the Travis Mannion Foundation. And they
00:32:18.819 --> 00:32:21.680
also host the 9 -11 Heroes Run here too. And
00:32:21.680 --> 00:32:23.839
that actually is pretty more prolific that there's
00:32:23.839 --> 00:32:26.279
going to be a 9 -11 Heroes Run near you. And
00:32:26.279 --> 00:32:28.079
all of these can have a virtual element that
00:32:28.079 --> 00:32:30.220
you can do in your neighborhood with your friends.
00:32:30.460 --> 00:32:33.759
You can buy in, get the t -shirt and patch, and
00:32:33.759 --> 00:32:36.099
support these organizations, these quality organizations.
00:32:37.839 --> 00:32:39.900
Getting back to helping the person that wants
00:32:39.900 --> 00:32:45.200
to create their own local rec club, if there's
00:32:45.200 --> 00:32:46.880
someone out there that was sort of in your shoes
00:32:46.880 --> 00:32:50.799
thinking about starting a rec club, what would
00:32:50.799 --> 00:32:53.599
you say to them? What biggest piece of advice
00:32:53.599 --> 00:32:54.819
would you give to them? You've already mentioned
00:32:54.819 --> 00:32:56.900
several, you know, staying consistent, setting
00:32:56.900 --> 00:32:59.099
your schedule, getting the word out. Is there
00:32:59.099 --> 00:33:05.829
anything else that you'd give to them? You put
00:33:05.829 --> 00:33:08.130
things on the calendar and you show up. Guess
00:33:08.130 --> 00:33:10.309
what? For two months to six months, no one's
00:33:10.309 --> 00:33:13.930
going to be there. But then, you know, you invite
00:33:13.930 --> 00:33:17.289
your friends, but you're always there. The club
00:33:17.289 --> 00:33:19.750
is going to change. Unless you change leadership,
00:33:19.869 --> 00:33:23.029
that club is going to change constantly. And
00:33:23.029 --> 00:33:26.829
in your eyes. And you need to prepare for it.
00:33:26.829 --> 00:33:29.670
And you also just, in terms of consistency, if
00:33:29.670 --> 00:33:32.410
someone else, like when Cody wanted to do his
00:33:32.410 --> 00:33:35.609
Lord of the Rings rock, I asked people to tell
00:33:35.609 --> 00:33:39.630
me at least three weeks in advance so that we
00:33:39.630 --> 00:33:41.410
could put it on the schedule and then advertise
00:33:41.410 --> 00:33:43.349
and push. And because people have lives, especially
00:33:43.349 --> 00:33:46.390
post -pandemic, we have a lot of things to do.
00:33:46.430 --> 00:33:48.470
Our personal schedules, you know, when our vacations
00:33:48.470 --> 00:33:50.509
are going to be, you know, our kids are going
00:33:50.509 --> 00:33:53.839
back to school. You know, we have... you don't
00:33:53.839 --> 00:33:55.420
want, we don't have big tournaments and you're
00:33:55.420 --> 00:33:57.900
like, we just want to work around what you have
00:33:57.900 --> 00:34:00.640
going on. And, and so put that, put something
00:34:00.640 --> 00:34:03.059
on the schedule and show up and put it well in
00:34:03.059 --> 00:34:04.640
advance so people can help plan their lives.
00:34:04.799 --> 00:34:07.039
If you're telling someone on an Instagram story,
00:34:07.240 --> 00:34:09.539
two days before you're going to go for a hike,
00:34:09.659 --> 00:34:13.139
enjoy your hike. Cause you're going to be on
00:34:13.139 --> 00:34:15.940
there by yourself. Don't expect to get a group
00:34:15.940 --> 00:34:19.360
of 15. You know, if you haven't set the schedule,
00:34:19.400 --> 00:34:22.760
like, Hey, every third Saturday we hike where.
00:34:23.190 --> 00:34:25.949
when you know like so also the thing is like
00:34:25.949 --> 00:34:29.230
so i mentioned consistency communication i will
00:34:29.230 --> 00:34:30.929
kick back something like somebody wants to lead
00:34:30.929 --> 00:34:34.110
a hike i will ask you serious questions um all
00:34:34.110 --> 00:34:36.489
right not necessarily what's the title where
00:34:36.489 --> 00:34:39.489
where are you where are you hiking where's what's
00:34:39.489 --> 00:34:42.909
the all trails not bad for it will leak what's
00:34:42.909 --> 00:34:47.989
the distance what's the expected pace What equipment
00:34:47.989 --> 00:34:49.349
do you want something to bring? Are they going
00:34:49.349 --> 00:34:51.710
to bring a ruck and a sandbag? How much weight?
00:34:51.849 --> 00:34:53.070
Are you going to look and, you know, is weight
00:34:53.070 --> 00:34:57.050
required? Of course, water and nutrition. But,
00:34:57.130 --> 00:34:59.510
oh, and the other thing in San Diego, Southern
00:34:59.510 --> 00:35:02.429
California, parking. What's the parking situation?
00:35:02.869 --> 00:35:05.610
Is it paid? Is it unpaid? All of this information
00:35:05.610 --> 00:35:08.530
three weeks in advance, I want to know when I
00:35:08.530 --> 00:35:11.030
said it, because every single question, I want
00:35:11.030 --> 00:35:14.800
to answer your question about an event. before
00:35:14.800 --> 00:35:18.300
you ask it so so that new person can all they
00:35:18.300 --> 00:35:20.079
do is look for the people in the backpacks and
00:35:20.079 --> 00:35:22.039
they show up because every other question's been
00:35:22.039 --> 00:35:24.019
answered they know what to expect they know how
00:35:24.019 --> 00:35:27.619
many what their expected pace will be they know
00:35:27.619 --> 00:35:29.659
that you know how much they should carry or not
00:35:29.659 --> 00:35:31.340
carry i don't care if you carry a backpack or
00:35:31.340 --> 00:35:33.880
not just show up are you putting that information
00:35:33.880 --> 00:35:36.219
in the social media posts or is that in the google
00:35:36.219 --> 00:35:40.980
calendar goals it's supposed to try we try We
00:35:40.980 --> 00:35:43.679
try to put as much information as possible in
00:35:43.679 --> 00:35:46.960
the post and also on the event post on every
00:35:46.960 --> 00:35:51.699
platform. Embracing the multiple various platforms,
00:35:51.980 --> 00:35:54.699
you know, unfortunately, I don't want to be on
00:35:54.699 --> 00:35:56.320
social media and I don't want to be on Facebook
00:35:56.320 --> 00:35:59.440
anymore. But you got to do it because that's
00:35:59.440 --> 00:36:02.000
where you're going to engage still with folks
00:36:02.000 --> 00:36:06.119
who are seeking community. So that's one thing.
00:36:06.199 --> 00:36:10.090
Be ready to open up to partnerships. And embrace
00:36:10.090 --> 00:36:14.590
every rocker. You know, I keep saying celebrate
00:36:14.590 --> 00:36:16.869
the person who's there. It doesn't matter where
00:36:16.869 --> 00:36:18.590
they came from. It doesn't matter what rock club
00:36:18.590 --> 00:36:22.090
they represent. You know, if they showed up,
00:36:22.090 --> 00:36:24.710
they're doing the work, build that community
00:36:24.710 --> 00:36:26.969
with that. Help, you know, with that person.
00:36:27.829 --> 00:36:31.449
Cool. And yeah. Well, Jessica, this was a lot
00:36:31.449 --> 00:36:33.469
of fun. Thank you so much for spending some time
00:36:33.469 --> 00:36:35.989
with me today. Oh, especially. I appreciate it.
00:36:36.570 --> 00:36:38.389
All right, that wraps up my conversation with
00:36:38.389 --> 00:36:40.949
Jessica Flores from Triton Ruck Club. You can
00:36:40.949 --> 00:36:43.030
connect with her on Instagram at ruckinstigator,
00:36:43.289 --> 00:36:45.429
and you can connect with Triton Ruck Club on
00:36:45.429 --> 00:36:48.230
Instagram as well at tritonruckclub. I'll drop
00:36:48.230 --> 00:36:50.530
links to both of those in the show notes. If
00:36:50.530 --> 00:36:52.010
you want to reach out to me, head on over to
00:36:52.010 --> 00:36:55.190
theruckersedge .com or on Instagram at theruckersedgepod.
00:36:55.690 --> 00:36:57.570
If you enjoyed today's episode, make sure to
00:36:57.570 --> 00:36:59.630
follow or subscribe to the show in your favorite
00:36:59.630 --> 00:37:01.809
podcast app so you're notified of new episodes.
00:37:02.030 --> 00:37:03.829
And you'll want to catch next week's episode
00:37:03.829 --> 00:37:05.570
because I'm covering rucking in the news again.
00:37:05.650 --> 00:37:07.409
Everyone seemed to really enjoy the first one
00:37:07.409 --> 00:37:09.590
I did back in the fall, so I figured I'll do
00:37:09.590 --> 00:37:12.190
another one. It'll be the spring news roundup.
00:37:12.610 --> 00:37:14.969
Okay, that's it for today. Thanks again for listening
00:37:14.969 --> 00:37:17.090
to this episode of The Rucker's Edge.