Sept. 21, 2026
Rucking Until You Quit: Inside Last Rucker Standing with Brad Rooks
What would happen if you had to ruck two miles every hour for up to 48 hours?
That’s the premise behind Last Rucker Standing, a new endurance event created by Brad Rooks that combines the format of a backyard ultra with rucking.
In this episode of The Rucker’s Edge, Spencer talks with Brad about the creation of Last Rucker Standing, the mindset behind the event, and what competitors can expect when they arrive at the starting line.
Brad also explains how his own rucking journey led to the creation of Buffalo Mentality and Ruck 90, a 90-day challenge designed around consistency, accountability, and personal growth.
In This Episode
- How Brad discovered rucking and why it gave him a level of mental clarity he hadn't experienced with other forms of exercise
- The story behind Buffalo Mentality and the “storm” philosophy
- How Ruck 90 uses accountability and consistency to help people build a more active lifestyle
- Why Brad created Last Rucker Standing
- How the backyard ultra format translates to rucking
- The basic Last Rucker Standing format: two miles every hour
- How the event is designed to accommodate both experienced endurance athletes and everyday ruckers
- Why the event will be self-supported
- What competitors can expect between loops
- How the unknown “storm” will change the event as competitors progress
- The role of pace, distance, weight, and movement in the later stages
- How competitors are preparing for the event
- Why mock trials and repeated efforts can help prepare competitors for the unique demands of the event
- The importance of consistency and accountability in long-term rucking
- Brad's vision for bringing more people into the world of competitive rucking
Links & Resources:
- Last Rucker Standing
- Brad Rooks on Instagram @BradRooks
- Joe Baker Fitness
- The Rucker's Edge – Official Site
- Follow The Rucker's Edge on Instagram: @theruckersedgepod
Notes:
- Music Credit: "Play This Game" by Black Rhomb.
- Disclaimer: The information presented in this episode is for educational purposes only and should not be considered medical advice. Always consult a qualified healthcare professional before beginning any exercise program or making changes to your health, fitness, or nutrition routine.
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Two miles every hour for two days. How long could
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you go? That's the idea behind Last Rucker Standing,
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a new 48 -hour endurance event that combines
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the format of a backyard ultra with rucking.
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Competitors compete two miles every hour, and
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as the event progresses, the challenge changes.
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The goal is to keep going while the field gets
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smaller and the physical and mental demands continue
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to build. Today I'm talking with Brad Rooks,
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the creator of Last Rucker Standing and the founder
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of Buffalo Mentality, about how this event came
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together, what competitors can expect, how they
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should prepare, and the mindset he hopes people
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take away from this experience. You're listening
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to the Rucker's Edge podcast, a show all about
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rucking that is designed to help you improve
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your rucking routine, lose weight, and ultimately
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gain your strength and energy back. Each episode
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dives into the science, stories, and strategies
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behind rucking. You'll learn from top ruckers,
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coaches, health experts, and performance specialists
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who break down what it takes to train smarter,
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recover faster, and stay ready for the next challenge.
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So whether you're new to rucking or an experienced
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rucker that's already logged hundreds of miles,
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this is the show for you. I'm your host, Spencer.
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Thanks for listening in. Before we get going
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into today's episode, I want to take a brief
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second to explain what's been going on with the
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Rucker's Edge. Because a number of you have reached
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out to check on me and make sure everything's
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okay. First of all, I really appreciate the wellness
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checks. One of the things I've come to love about
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this community is that you genuinely seem to
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care about the people who are a part of it. And
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I genuinely care about you guys too. That's a
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big part of why I started this podcast in the
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first place. I want to help people get healthier,
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get moving, and hopefully get some of their strength
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and energy back. So yes, I'm doing great. Thanks
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for all the check -ins. I appreciate it, guys.
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The reason you haven't heard a new episode in
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a few months, it's pretty simple. When I started
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this podcast, one of my goals was to publish
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an episode every week for an entire year. I hit
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episode 52, and once I got there, I decided I
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needed to take a bit of a break. There's no team
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behind this podcast. It's just me. And getting
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an episode from idea to a finished podcast takes
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a lot of time and a lot of work. You know, I've
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got a family, you know, that always comes first
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to me. I have a full -time job and I'm trying
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to make sure I'm staying on top of my health
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and physical fitness in between. The Rutgers
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Edge podcast is important to me, but it has to
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fit into all those other priorities of mine.
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Could I keep putting out an episode every week?
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Maybe someday if I had a team helping me, but
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right now I just, I don't have the time, the
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energy, financial resources to maintain that
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schedule. So moving forward. I'm going to publish
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one episode a month. I'm committed to that. That's
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what we're going to do moving forward. I thought
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about doing seasons. I've thought about publishing
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more frequently than just once a month, but monthly
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feels like a good spot for me right now. It gives
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me enough time to create episodes that I'm excited
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about while still keeping the podcast going and
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continuing to bring some of the stories, ideas,
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and lessons that I think are worth hearing. So
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this podcast isn't about to podfade. I'm going
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to be shifting gears a little bit and I actually
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have a few episodes already in the bank that
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I'm really excited to share with you. And the
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first one is today's episode with Brad Rucks.
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Man, Brad is one of those guys where I hear everything
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he's got going on and I think, when does this
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dude sleep? He's got a family. He's running businesses.
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He's involved in multiple communities. He stays
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on top of his health and fitness. He's building
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Buffalo Mentality, Ruck90, and now Last Rucker
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Standing. I mean, come on, Brad. When do you
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sleep, dude? I wanted to have him on the podcast
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because The Last Rucker Standing is a really
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interesting new rucking event coming up in October.
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Yeah, it just popped out of nowhere. He explains
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that in this episode. He's really expedited putting
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this thing together. Really cool. Like I mentioned
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before, this thing has elements of a backyard
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ultra and Brad has put a lot of thought into
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making it more than just a rucking event. So
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welcome back to the Rutgers Edge podcast. It's
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good to be back. I hope you enjoy this conversation
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with Brad Rooks from Buffalo Mentality. Brad
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Rooks, thanks so much for joining me here on
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the Rutgers Edge podcast. We just, we caught
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up a little bit, introduced ourselves prior to
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hit and record. I'm just, I'm happy that you're
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here. I've been following you on Instagram and
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seeing this new event pop up, was curious about
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it. So happy to have you here to talk about it,
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educate some people out there about this new
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event, the Last Rutgers Standing, which is, I
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think, scheduled for October 9th, that weekend.
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Is that accurate? Absolutely. Okay. Very good.
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Yeah. Thanks for being here. Super excited to
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be here, man. Thank you so much as well. I'm
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curious, what has your rucking journey been like?
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When did you start? What were you doing before
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rucking? So before rucking, man, I was honestly
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kind of wavering a little bit in my fitness.
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I go to the gym, hit the sauna, we'll do some
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stuff like that, but there was nothing super
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consistent and nothing that was giving me the
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ability to really process any thought. right
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and i had a buddy he was talking about rucking
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and he had this ruck vest and he's like man this
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thing's like uncomfortable i'm thinking get rid
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of it and uh i was like don't get rid of it like
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i'd like to try it you know i didn't want to
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go out and buy anything right then um and so
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i put it put in some plates i put it on i started
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rucking and after a few days realized like hey
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this is this is a different type of thing um
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it's not super hard to do but it ends up being
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hard if you continue in you know putting yourself
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under time but the the mental clarity and the
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the things that started being birthed just while
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putting time on my feet um was just night and
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day comparison to anything i've ever experienced
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in a physical activity and so i was hooked i
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was hooked like you know two weeks in i'm like
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i found something here and so i just started
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creating programs around it to keep me into it
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that's cool yeah so i i similar experience on
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my end the the The mental clarity I get from
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rucking compared to nothing else, any other type
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of exercise, I guess, I was doing. What were
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you doing? You just hitting the gym? Did you
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do any endurance training as well? I hit the
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gym. Man, I would try running. I hate running,
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man. I've really tried to be a runner so many
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different times, and I'll probably continue to
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try to be a runner after this. But something
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about rucking, I mean, it's very similar in movement.
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i can i can do this and then i don't feel like
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i'm just walking i've got a little bit of you
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know a little bit of weight on it to make a little
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bit harder but other than that was just going
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to the gym um was meditating you know sauna stuff
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nothing but nothing that kept me away from the
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noise long enough to really make an impact yeah
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okay so one of the main benefits that you're
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getting from rucking is uh the mental clarity
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and how well it benefits your mental health.
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You went on to create Buffalo Mentality. I'm
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curious about its inception. Was there a specific
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moment or in Iraq or some sort of life event
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that kind of spurred that thought? Maybe I should
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start sharing this with people. Yeah, absolutely.
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So Buffalo mentality came out of a conversation
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inside of an accountability group that I'm in.
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There was a guy that was having a hard time with
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something that he had done in his past. We'll
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say IRS or whatnot. And it's coming back. He's
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changed his he's changed his ways today. But
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that thing from way back then is coming and coming
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and showing itself. And he's like, I don't know
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what I'm going to do. Like my wife is going to
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leave me this other. And I remember this story
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about the cow versus the buffalo. and how in
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in storms and in nature you know they're they're
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similar size they they're in the same weather
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but they essentially respond very different to
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the weather through the storm that's coming a
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cow will try to bed down get away from it you
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know hide wait for it to come a buffalo goes
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directly into the storm usually in its herd and
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you know they're not taking any less damage they're
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just going through it quicker and because they're
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doing it they're building resilience and ultimately
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becoming bigger stronger you know animals along
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the way and so i thought about that and told
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this story to this guy that's this experience
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in this you know this hardship and i'm like hey
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like the only other option is to run away it's
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going to get bigger if you run away we have to
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face it and i said you know that's that's buffalo
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mentality and it kind of just kind of came out
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right then i was up to like 3 a .m that night
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designing and i'm a i'm a creative graphic designer
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type in a type personality um and so i just started
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building kind of building the brand and trying
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to put some legs to it because it's like the
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thing is is we all have a tendency to just want
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to run and turn away from that thing right and
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it never turns out any better when we do it but
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if we'll stick to it if we'll put our heads down
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if we'll just do the hard thing eventually the
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storm will be gone and we'll be much better for
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it Yeah. Oh man, that's fantastic. What a cool
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story. So what, if you could, could you describe
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what Buffalo Mentality is and who it serves?
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bettering your life because you've you know figured
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your mental stuff out that's awesome yeah i i
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feel like a lot of people could benefit from
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programs like that so thanks for creating that
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i'm sure you've helped numerous people footprint
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wise is it in person is it virtual So Buffalo
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Mentality is the mindset, is the brand behind.
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I'm building an ecosystem of challenges underneath
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the brand because if we're not challenging ourselves,
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if we're not holding ourselves to a standard
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and to a container, then we'll flip and we'll
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wander around. And so my first challenge underneath
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Buffalo Mentality is Ruck 90. And so Ruck 90
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is a 90 -day rucking challenge to where I tell
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you to put on 20 pounds and ruck 100 miles in
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90 days. easy gotcha easy if you show up every
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day exactly it's 1 .05 miles a day if you show
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up every day if you don't those miles start stacking
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up and they become hard then they all turn into
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the things that we've all done in our lives where
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we spin spin spin spin try to get the thing done
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and then move and spin spin spin trying to get
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the thing done versus just being consistent over
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time and and building a consistent lifestyle
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um ruck 90s all virtual So you could go to ruck90
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.com and you sign up. It's 50 bucks. Essentially,
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you text in your miles to me. I've got an automated
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system that I've built out that'll iterate your
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miles, tell you where you're at in your progress,
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give you some motivation over time. One of my
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big things is if I expect action, then I can
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measure inaction. And the best way to hold someone
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accountable is through visibility. And so I use
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data and... the understanding that you've committed
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to doing this thing to say, Hey, when you haven't
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shown up, I just let everybody know that you
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haven't shown up. I have a, I call it the stagnant
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Rucker report. I like that. And you, after four
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days to where you have just sat on your butt
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or you got busy or you went on vacation or whatnot,
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you're going to get a text from me. Hey, just
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letting you know. At day eight, so you have seven
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days, but at day eight, you'll be disqualified
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from the challenge because you're not being active.
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This is an active challenge, and we're not going
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to give people permission not to be active. And
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so if you don't want to be active, you won't
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be here type of thing, right? And it normally,
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people normally get, you know, I don't want to
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do it as being like a mean thing, but part of
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this, part of the $50, so to speak, is me holding
00:11:56.009 --> 00:11:57.710
you accountable to the thing that you thought
00:11:57.710 --> 00:12:00.899
was a good idea at that one time, right? We all
00:12:00.899 --> 00:12:02.580
think things are a good idea when we say them.
00:12:02.740 --> 00:12:05.340
And then we're like, hey, back away from that
00:12:05.340 --> 00:12:08.259
thing, you know? Yeah. But the coolest part of
00:12:08.259 --> 00:12:12.559
it is that you stay active, you go 90 days, you
00:12:12.559 --> 00:12:16.080
cross 100 miles, you get a t -shirt. And then
00:12:16.080 --> 00:12:17.759
on the back of your t -shirt, you get the number,
00:12:17.799 --> 00:12:20.440
you get your mileage category that you hit. Nice.
00:12:20.480 --> 00:12:23.500
100 miles is just the barrier to get your t -shirt.
00:12:23.980 --> 00:12:28.240
I've had people do 200, 300, 400. This last quarter,
00:12:28.340 --> 00:12:30.580
a guy hit our record, which is 1 ,000 miles in
00:12:30.580 --> 00:12:34.559
90 days. In 90 days? In 90 days. Whoa. Yeah.
00:12:34.659 --> 00:12:38.179
Good for him. Yeah. I wish I had the time to
00:12:38.179 --> 00:12:42.639
do that. Yeah, he put in a lot of effort. Good
00:12:42.639 --> 00:12:45.879
for him. My record before that was 901. Wow.
00:12:46.200 --> 00:12:48.740
Yeah. That's phenomenal. But yeah, I mean, going
00:12:48.740 --> 00:12:51.580
back to the accountability. portion you know
00:12:51.580 --> 00:12:54.639
you know numbers don't lie so it's easy to track
00:12:54.639 --> 00:12:57.279
and accountability is a great driver so that's
00:12:57.279 --> 00:12:59.159
a that's a good motivator there and yeah you're
00:12:59.159 --> 00:13:01.299
just you're you're doing your job as a facilitator
00:13:01.299 --> 00:13:03.139
like let's let's keep going let's get back on
00:13:03.139 --> 00:13:06.879
the back on the trail yeah um what i like about
00:13:06.879 --> 00:13:10.879
ruck 90 is it you mentioned you know um like
00:13:10.879 --> 00:13:12.600
records and stuff, but it's not really necessarily
00:13:12.600 --> 00:13:14.320
like a leaderboard. Like you're not really competing
00:13:14.320 --> 00:13:16.100
with other people. It's like, it's for yourself.
00:13:16.200 --> 00:13:17.879
It's for your own personal development, for your
00:13:17.879 --> 00:13:20.360
own accountability. So that's a pretty cool aspect.
00:13:20.440 --> 00:13:22.340
You're kind of, you're not really competing with
00:13:22.340 --> 00:13:24.600
yourself, but you're, you're trying to do something
00:13:24.600 --> 00:13:26.960
for the benefit of your professional or your,
00:13:27.000 --> 00:13:29.620
your personal growth. That's awesome. I feel
00:13:29.620 --> 00:13:32.240
like it's got, it's got kind of a 75 hard type
00:13:32.240 --> 00:13:34.379
of mentality. Like you can do it by yourself.
00:13:34.740 --> 00:13:37.809
Um, but I do actually have a leaderboard. Oh,
00:13:37.830 --> 00:13:42.269
you do? Oh, yeah. Sorry. No, there's an app that
00:13:42.269 --> 00:13:45.230
you'll have, that you'll have access to. There's
00:13:45.230 --> 00:13:47.090
technology. You can see yourself. You can see
00:13:47.090 --> 00:13:49.309
your projected number of miles you're doing based
00:13:49.309 --> 00:13:53.789
on where you're at. It doesn't necessarily have
00:13:53.789 --> 00:13:56.250
to be a competition. It could be a very isolated
00:13:56.250 --> 00:13:59.440
challenge. There's some smack talking going on.
00:13:59.500 --> 00:14:02.639
Don't worry. That's Evan's. Cool. And that's
00:14:02.639 --> 00:14:06.379
also another good motivator for me. Well, that's
00:14:06.379 --> 00:14:10.960
how we got our guy to the last 900 record. It
00:14:10.960 --> 00:14:14.059
was him and one other guy that were going back
00:14:14.059 --> 00:14:16.919
to back. He would do a rock, submit it. And he's
00:14:16.919 --> 00:14:18.279
like, no, you're not being in front of me. And
00:14:18.279 --> 00:14:20.539
they would just leapfrog each other every day.
00:14:20.759 --> 00:14:23.460
And they just drove each other like they push
00:14:23.460 --> 00:14:25.899
each other hard. I was very impressed. I was
00:14:25.899 --> 00:14:28.659
very impressed. Yeah. That's cool. Man. Okay.
00:14:28.759 --> 00:14:32.059
Okay. So, so what are the most common reason
00:14:32.059 --> 00:14:35.940
that maybe some people won't complete the challenge?
00:14:36.000 --> 00:14:37.360
I don't know if you're willing to go there or
00:14:37.360 --> 00:14:39.340
not, but I'm just curious. No, there's a lot
00:14:39.340 --> 00:14:41.139
of reasons. Yeah. Yeah. There's, there's many
00:14:41.139 --> 00:14:43.899
reasons. People, the reasons that I hear is,
00:14:43.899 --> 00:14:46.820
ah, man, I've got, I got vacation and vacation.
00:14:47.080 --> 00:14:48.279
We're going to be out of, we're going to be out
00:14:48.279 --> 00:14:50.240
of the country for seven days. I'm like, what
00:14:50.240 --> 00:14:52.919
does that mean? Why does that matter? You can't,
00:14:52.919 --> 00:14:55.809
you can't find a book bag. You can't figure out
00:14:55.809 --> 00:14:57.470
how to get 20 pounds on your shoulders and walk.
00:14:57.710 --> 00:15:01.190
Like this is not, I came to this solo excursion.
00:15:01.750 --> 00:15:04.269
I forgot my ruck. It was the most embarrassing
00:15:04.269 --> 00:15:06.850
thing, right? Like I ruck every day. I forgot
00:15:06.850 --> 00:15:09.470
my ruck, but I have my laptop bag and I've got
00:15:09.470 --> 00:15:11.450
plenty of things that I can stuff inside of it
00:15:11.450 --> 00:15:13.970
to get it up to weight and we'll go do it. You
00:15:13.970 --> 00:15:17.750
know, it's, if you want the excuse, you'll make
00:15:17.750 --> 00:15:20.230
the excuse. right if you want to figure out how
00:15:20.230 --> 00:15:22.370
to do it you'll figure out how to do it um so
00:15:22.370 --> 00:15:26.450
vacations one people say um people get bored
00:15:26.450 --> 00:15:29.669
right they think they're like oh i hit 100 miles
00:15:29.669 --> 00:15:32.049
it was too easy like some of my super athlete
00:15:32.049 --> 00:15:34.789
type of people they're like they're like oh well
00:15:34.789 --> 00:15:38.190
i crushed it dude i hit 100 miles okay but then
00:15:38.190 --> 00:15:41.210
they stopped and they got disqualified well that's
00:15:41.210 --> 00:15:43.850
that's the point of this challenge is that we
00:15:43.850 --> 00:15:46.320
don't do the hard thing and we stop We do the
00:15:46.320 --> 00:15:47.960
hard thing and then we continue to see how far
00:15:47.960 --> 00:15:51.460
we can go. Right. Right. I built this essentially
00:15:51.460 --> 00:15:55.679
Ruck 90 as the anti weekend race, the anti last
00:15:55.679 --> 00:15:58.019
trucker standing, if you will. Right. Because
00:15:58.019 --> 00:16:02.299
I'm the type of personality that I want to train
00:16:02.299 --> 00:16:04.480
for the last trucker standing event. And then
00:16:04.480 --> 00:16:07.179
I do the event and then I go back and I have
00:16:07.179 --> 00:16:09.320
a few beers and I'm not really worried about
00:16:09.320 --> 00:16:11.340
anything fitness because I just did this really
00:16:11.340 --> 00:16:14.419
successful thing. Right. Right. But yeah. that's
00:16:14.419 --> 00:16:16.720
not good that's not a good way to to operate
00:16:16.720 --> 00:16:18.799
and so that's why i built things like rook 90
00:16:18.799 --> 00:16:21.360
to kind of counteract that so that we're battle
00:16:21.360 --> 00:16:24.710
ready all the time right Oh, that's great. Okay.
00:16:24.769 --> 00:16:26.610
So you did mention Last Rocker Standing. Let's
00:16:26.610 --> 00:16:28.389
get into that. So this is the other challenge.
00:16:28.649 --> 00:16:30.889
Outside of Last Rocker Standing and Rock 90,
00:16:31.110 --> 00:16:33.730
do you have any other challenges? There's going
00:16:33.730 --> 00:16:37.129
to be about 15 90 -day challenges coming out.
00:16:37.350 --> 00:16:40.149
Like Run 90 is already out. It's a running challenge.
00:16:40.450 --> 00:16:42.450
We'll have Hike 90. We're going to have some
00:16:42.450 --> 00:16:46.330
lower barriers like Walk 90 for people that don't
00:16:46.330 --> 00:16:48.450
feel like they can rock, right? So I'm trying
00:16:48.450 --> 00:16:52.940
to create essentially a 90 -day ecosystem. Not
00:16:52.940 --> 00:16:55.679
all fitness. Right. That you can look at and
00:16:55.679 --> 00:16:57.440
you're like, I want to plug into these directions
00:16:57.440 --> 00:17:00.220
this quarter and I'm going to go and better myself
00:17:00.220 --> 00:17:02.360
in that direction this quarter. And that's great.
00:17:02.500 --> 00:17:05.819
OK, so lack of last record standing. We kind
00:17:05.819 --> 00:17:09.400
of talked about the the one of the purposes for
00:17:09.400 --> 00:17:12.079
this. But was there a specific moment or a specific
00:17:12.079 --> 00:17:13.720
time that you were like, you know what we're
00:17:13.720 --> 00:17:14.799
going to do? We're going to do the last record
00:17:14.799 --> 00:17:17.220
standing. So we get into the format because the
00:17:17.220 --> 00:17:21.380
format is really cool. Yeah. So. Because I run
00:17:21.380 --> 00:17:23.759
in an accountability group where I have guys
00:17:23.759 --> 00:17:26.519
that I'm talking to every single week about my
00:17:26.519 --> 00:17:29.420
goals, my dreams, the things that I, the things
00:17:29.420 --> 00:17:31.900
that I'm just, I won't even call out to, you
00:17:31.900 --> 00:17:33.619
know, other people in my life. And they're like,
00:17:33.680 --> 00:17:36.019
hey, they'll catch it. I'm like, hey, that thing
00:17:36.019 --> 00:17:37.980
that you said, like, we got to do that, right?
00:17:38.160 --> 00:17:40.039
And so then they'll point those things back to
00:17:40.039 --> 00:17:45.359
me. And I was with a few buddies two years ago.
00:17:45.859 --> 00:17:48.880
It was right after the Go One More Backyard Ultra.
00:17:49.339 --> 00:17:51.940
the bpns first first go one more backyard ultra
00:17:51.940 --> 00:17:54.319
and i was talking my buddy chris i was like man
00:17:54.319 --> 00:17:57.400
that's that's really cool if i ran like that
00:17:57.400 --> 00:18:00.019
would be something that i really want to do and
00:18:00.019 --> 00:18:02.339
we're like what like what could we do could we
00:18:02.339 --> 00:18:04.220
do this for rucking like would that even be exciting
00:18:04.220 --> 00:18:06.079
you know i'm like you're just walking you know
00:18:06.079 --> 00:18:09.200
what would anybody even care about that and uh
00:18:09.200 --> 00:18:11.240
and i kind of just it was just kind of that we
00:18:11.240 --> 00:18:12.559
talked about a little bit and then kind of left
00:18:12.559 --> 00:18:15.180
it alone um well this year it came back up a
00:18:15.180 --> 00:18:17.440
conversation through my accountability group
00:18:17.440 --> 00:18:19.160
they're like hey brad when are you going to do
00:18:19.160 --> 00:18:21.799
this thing that's really cool that we need to
00:18:21.799 --> 00:18:24.160
bring to life? And I was like, well, I guess
00:18:24.160 --> 00:18:28.019
it's going to be Q3. And so we decided that at
00:18:28.019 --> 00:18:31.799
the end of Q2 this past quarter, made it a three
00:18:31.799 --> 00:18:35.940
-month goal. And I said, hey, 25 people and a
00:18:35.940 --> 00:18:39.140
friend's backyard is my minimum goal. And then
00:18:39.140 --> 00:18:41.599
I'm going to nail that and then just try to make
00:18:41.599 --> 00:18:44.259
it as big as I can make it. And so my buddies
00:18:44.259 --> 00:18:46.180
have said, hey, I got your back. A few of them
00:18:46.180 --> 00:18:48.119
have given me some money to help me. I mean,
00:18:48.140 --> 00:18:49.640
this stuff's costing some real dollars here.
00:18:49.700 --> 00:18:52.059
I can imagine. Yeah. Like we've got, this is
00:18:52.059 --> 00:18:53.880
an actual production. I mean, it probably total
00:18:53.880 --> 00:18:56.920
cost value is over 60 grand. Logistics involved.
00:18:57.140 --> 00:18:59.880
Yeah. Yeah. Now, but a lot of this has been given
00:18:59.880 --> 00:19:02.240
to me. Like I've got a lot of like great people
00:19:02.240 --> 00:19:04.180
that are, they're helping to financially support
00:19:04.180 --> 00:19:05.920
this to get this off the ground the first year.
00:19:06.079 --> 00:19:09.420
And it is super cool. Super, super excited to
00:19:09.420 --> 00:19:12.230
bring this to life. It did pop up. And seemingly
00:19:12.230 --> 00:19:15.849
for me, at least, it was like Ruck90 wasn't on
00:19:15.849 --> 00:19:17.450
my radar. Buffalo Mentality wasn't on my radar.
00:19:17.509 --> 00:19:19.630
But like I kept seeing like Last Rucker Standing.
00:19:19.769 --> 00:19:21.730
I was like, man, this looks really cool. And
00:19:21.730 --> 00:19:24.490
I kept seeing it grow and grow online. So, man,
00:19:24.609 --> 00:19:26.589
I'm happy for you. This is great. OK, so let's
00:19:26.589 --> 00:19:27.970
talk about the format because it does borrow
00:19:27.970 --> 00:19:30.089
some elements from like a Backyard Ultra. Can
00:19:30.089 --> 00:19:33.170
you go into the format real quick? Yeah. I call
00:19:33.170 --> 00:19:36.910
it a Backyard Ultra with a twist. Right. I truly
00:19:36.910 --> 00:19:41.319
believe if we put on 20 pounds of weight. went
00:19:41.319 --> 00:19:44.160
two miles and went as far as we could go it would
00:19:44.160 --> 00:19:47.299
go 10 days i really believe it i don't have 10
00:19:47.299 --> 00:19:49.319
days to invest into that i don't have 10 days
00:19:49.319 --> 00:19:51.799
worth of cash to supply yeah yeah so i was like
00:19:51.799 --> 00:19:54.980
what is a format that i can create that would
00:19:54.980 --> 00:19:58.640
limit us to a 48 -hour event a 48 -hour endurance
00:19:58.640 --> 00:20:01.599
event is still an incredibly hard endurance event
00:20:01.599 --> 00:20:03.980
right but something that could use the backyard
00:20:03.980 --> 00:20:08.920
style um format but then at a certain point start
00:20:08.920 --> 00:20:11.690
creating an escalation that makes it hard for
00:20:11.690 --> 00:20:15.589
everyone. I think it's going to work. I think
00:20:15.589 --> 00:20:17.390
it's going to work. I think it's going to work.
00:20:17.930 --> 00:20:22.549
So I've got Mark Jones. I'm not sure if you've
00:20:22.549 --> 00:20:24.849
heard the name Mark Jones. He is the world record
00:20:24.849 --> 00:20:28.390
holder for rucking with a 40 -pound ruck, 24
00:20:28.390 --> 00:20:31.990
hours. He did 88 .67 miles. He's one of the first
00:20:31.990 --> 00:20:33.849
people to talk to me about this event. He's been
00:20:33.849 --> 00:20:37.049
talking to me about it for a few months now.
00:20:38.920 --> 00:20:41.359
he's kind of come to the to grips that like he's
00:20:41.359 --> 00:20:44.000
going to get to 48 and he's going to bypass that
00:20:44.000 --> 00:20:47.460
48 and then my conversation to him is I'm not
00:20:47.460 --> 00:20:49.940
going to let you do it man you know and so I
00:20:49.940 --> 00:20:52.440
was like as hard as you're coming I'm going to
00:20:52.440 --> 00:20:54.339
come back even harder for you and everybody else
00:20:54.339 --> 00:20:56.799
to make sure we don't get there but it is a delicate
00:20:56.799 --> 00:21:00.420
balance right because I could make it extremely
00:21:00.420 --> 00:21:03.700
hard from the very very beginning and really
00:21:03.700 --> 00:21:05.519
only have super athletes out there that are pushing
00:21:05.519 --> 00:21:08.940
hard and and maybe it goes 48 hours or We can
00:21:08.940 --> 00:21:13.440
try to limp the field along to get it all the
00:21:13.440 --> 00:21:17.259
way to 48 hours, right? My goal for this is that
00:21:17.259 --> 00:21:20.259
guys like you, guys like me, but guys like Mark
00:21:20.259 --> 00:21:23.039
can come out, be in the same container, be in
00:21:23.039 --> 00:21:25.400
the same box, walk through the same corral together.
00:21:26.160 --> 00:21:29.240
Me hit my personal records because I'm next to
00:21:29.240 --> 00:21:31.660
guys like Mark who are pushing, you know, harder
00:21:31.660 --> 00:21:34.359
than I can ever imagine. But also have, you know,
00:21:34.359 --> 00:21:36.160
my mom in the ring that she just did two laps
00:21:36.160 --> 00:21:38.039
and she's like, this is the best thing I ever
00:21:38.039 --> 00:21:41.819
did. you know yeah and so the opportunity is
00:21:41.819 --> 00:21:44.619
that the field will naturally start dwindling
00:21:44.619 --> 00:21:47.799
at some point and when they do we've identified
00:21:47.799 --> 00:21:50.140
who are the real super athletes in the group
00:21:50.140 --> 00:21:56.319
and now we turn the heat on yeah so it's uh it's
00:21:56.319 --> 00:21:58.500
that uh is that a farm i think with two open
00:21:58.500 --> 00:22:01.880
fields so yes it's at the gathering farm um which
00:22:01.880 --> 00:22:04.259
they're normally a wedding venue i've actually
00:22:04.259 --> 00:22:06.880
joked with them that They've not really been
00:22:06.880 --> 00:22:08.640
able to share much of my content because it's
00:22:08.640 --> 00:22:11.740
so off -brand with what they're doing. So they'll
00:22:11.740 --> 00:22:13.859
show some stories every once in a while. But
00:22:13.859 --> 00:22:15.960
I'm like, there's no real way to get you guys
00:22:15.960 --> 00:22:17.700
to be able to share some of what we're doing.
00:22:17.779 --> 00:22:19.720
But it's normally a wedding venue. Maybe you
00:22:19.720 --> 00:22:21.400
could rock in a tuxedo or something. I don't
00:22:21.400 --> 00:22:23.880
know. That would be amazing. Maybe next year
00:22:23.880 --> 00:22:27.640
promo. That would be fun. But they've got a beautiful
00:22:27.640 --> 00:22:33.319
space. They've got some elevation. And it's 140
00:22:33.319 --> 00:22:36.579
acres of land. I can create basically a perfect
00:22:36.579 --> 00:22:39.859
two -mile loop going in some of the woods, around
00:22:39.859 --> 00:22:42.359
some perimeters, down some gravel, around an
00:22:42.359 --> 00:22:47.920
old house. I mean, it's big open fields. It's
00:22:47.920 --> 00:22:51.039
some other tight little areas of the woods, but
00:22:51.039 --> 00:22:53.259
it's going to be a good time. Yeah, that's awesome.
00:22:53.500 --> 00:22:57.119
I like the open field concept because you'll
00:22:57.119 --> 00:22:59.240
be able to see your competitors. I remember like
00:22:59.240 --> 00:23:01.839
back in my cross -country days, there was a race
00:23:01.839 --> 00:23:04.400
around some farms and like you could see exactly
00:23:04.400 --> 00:23:06.579
where everybody was in the race. That was cool.
00:23:06.579 --> 00:23:08.579
It was like really unique. So I think that's
00:23:08.579 --> 00:23:10.180
going to be a fun element to the competition,
00:23:10.339 --> 00:23:12.599
being able to see people, maybe people pretending
00:23:12.599 --> 00:23:16.119
to be straggling back, but saving something for
00:23:16.119 --> 00:23:18.640
the last couple of hours. I don't know. It's
00:23:18.640 --> 00:23:20.259
going to be interesting. It'll be interesting.
00:23:20.380 --> 00:23:23.640
Yeah, sure. Yeah. So what's the field looking
00:23:23.640 --> 00:23:25.480
like? You said you got Mark Jones signed up.
00:23:25.519 --> 00:23:28.660
Any other big ruckers in the space? Um, there's
00:23:28.660 --> 00:23:30.720
definitely some, definitely some strong competition
00:23:30.720 --> 00:23:33.880
that I think is going to, uh, to give Mark, um,
00:23:34.079 --> 00:23:37.140
some good work. Uh, but we also have man, just,
00:23:37.259 --> 00:23:39.420
just average people that are showing up that
00:23:39.420 --> 00:23:41.599
are like, I don't know if it's going to be a
00:23:41.599 --> 00:23:43.400
five laps. I don't know if it's going to be 12
00:23:43.400 --> 00:23:45.299
laps, but I'm a, I'm a push, you know, as far
00:23:45.299 --> 00:23:48.019
as I can. And that's really what I wanted for
00:23:48.019 --> 00:23:51.980
this man is like these style of events are so
00:23:51.980 --> 00:23:54.799
intimidating to so many people, right? Like they,
00:23:54.859 --> 00:23:57.859
and they're normally. Not hidden, but this is
00:23:57.859 --> 00:23:59.559
not normally something that's like really put
00:23:59.559 --> 00:24:01.839
out there. Like you're not really until last
00:24:01.839 --> 00:24:04.420
all this this year. Like, I don't I don't know
00:24:04.420 --> 00:24:06.420
if there was ever really a production around
00:24:06.420 --> 00:24:11.539
a backyard ultra style event. And so, yeah, man,
00:24:11.619 --> 00:24:13.619
like just just motivating and inspiring people
00:24:13.619 --> 00:24:15.759
to to do things that they didn't think they could
00:24:15.759 --> 00:24:17.740
do. More with Brad in just a moment, including
00:24:17.740 --> 00:24:20.819
what to expect between each hourly ruck and a
00:24:20.819 --> 00:24:23.059
little on how they'll turn the heat up as the
00:24:23.059 --> 00:24:25.779
field begins to dwindle. But I want to take a
00:24:25.779 --> 00:24:27.480
quick break to say thanks for listening to this
00:24:27.480 --> 00:24:29.900
podcast. Really appreciate you tuning back in.
00:24:30.019 --> 00:24:32.180
If you know someone looking to start competing
00:24:32.180 --> 00:24:34.660
and rucking related challenges, please text this
00:24:34.660 --> 00:24:36.759
episode to them. Sharing this episode would help
00:24:36.759 --> 00:24:38.880
the show grow and help more people improve their
00:24:38.880 --> 00:24:43.799
health and lives. Okay, back to it. So, okay,
00:24:43.920 --> 00:24:50.900
it's two miles every hour, 48 hours. What's going
00:24:50.900 --> 00:24:53.420
to be happening between people finishing and
00:24:53.420 --> 00:24:57.130
waiting to start? their next loop like is there
00:24:57.130 --> 00:24:59.029
like a staging area or is it everybody bring
00:24:59.029 --> 00:25:00.809
your own stuff whatever you need you got to support
00:25:00.809 --> 00:25:04.369
yourself situation or what's that so the way
00:25:04.369 --> 00:25:07.630
that i've designed it because again this is a
00:25:07.630 --> 00:25:11.430
three -month road map um and i'm trying to create
00:25:11.430 --> 00:25:15.069
you know the best product i can in that time
00:25:15.069 --> 00:25:17.250
right so the way that i've designed it it's a
00:25:17.250 --> 00:25:21.869
100 self -supported race okay so everything that
00:25:21.869 --> 00:25:25.119
you need to support yourself for the 48 hours
00:25:25.119 --> 00:25:29.539
you need to bring if we have space spaces for
00:25:29.539 --> 00:25:31.740
10 by 10 canopies you can bring a cot you can
00:25:31.740 --> 00:25:34.359
bring a tent you can bring chairs you can bring
00:25:34.359 --> 00:25:39.180
two crew members to help you food water i mean
00:25:39.180 --> 00:25:41.539
bring everything that you could possibly need
00:25:41.539 --> 00:25:44.700
for this style of event but what i will say is
00:25:44.700 --> 00:25:47.460
i'm trying to figure out ways to support and
00:25:47.460 --> 00:25:50.720
do some things Out of the like the abundance
00:25:50.720 --> 00:25:52.660
of things that are coming in. If we've got if
00:25:52.660 --> 00:25:54.440
we've got other resources, I'm going to try to
00:25:54.440 --> 00:25:55.980
provide them. And I don't want to talk about
00:25:55.980 --> 00:25:58.440
them because. Yeah. So they'll be exciting. That's
00:25:58.440 --> 00:26:00.059
if we're able to pull it off. Yeah, that's great.
00:26:00.119 --> 00:26:01.480
And I've seen. Yeah, you've got a lot of buy
00:26:01.480 --> 00:26:03.920
in from pretty substantial sponsors, which is
00:26:03.920 --> 00:26:06.380
amazing. And just a short span of time to pull
00:26:06.380 --> 00:26:08.099
in some sponsorship like that. That's awesome.
00:26:08.140 --> 00:26:12.079
Yeah. Thank you. Thank you. It's I I've just
00:26:12.079 --> 00:26:15.460
got a great network of people that really believe
00:26:15.460 --> 00:26:17.759
in what we're doing. And they've they put us
00:26:17.759 --> 00:26:19.750
in front of the right people. to make your connection
00:26:19.750 --> 00:26:23.589
yeah uh Is there a space for RV parking? Because
00:26:23.589 --> 00:26:26.289
I had a friend of mine compete in an event similar
00:26:26.289 --> 00:26:28.009
to this and they brought an RV and they set up
00:26:28.009 --> 00:26:29.750
shop. They were watching college football games
00:26:29.750 --> 00:26:32.269
in between runs and everything like that. Yeah,
00:26:32.289 --> 00:26:34.890
that's cool. There should be. I mean, there's
00:26:34.890 --> 00:26:36.710
a lot of space out there. There should be some
00:26:36.710 --> 00:26:38.869
space for RV. I know I've got a couple of guys
00:26:38.869 --> 00:26:41.170
like my medic. He's going to have his RV out
00:26:41.170 --> 00:26:43.529
there and be on standby the whole time. And I've
00:26:43.529 --> 00:26:44.849
got a few other guys that have talked about bringing
00:26:44.849 --> 00:26:47.849
RV. And so we'll cross those bridges as they
00:26:47.849 --> 00:26:50.009
come in. But yeah, we should have plenty of room
00:26:50.009 --> 00:26:52.779
to park it. If you don't mind, let's move into
00:26:52.779 --> 00:26:57.920
the competitor's mindset because you mentioned
00:26:57.920 --> 00:27:01.240
previously the story of the cow and the buffalo
00:27:01.240 --> 00:27:04.960
and reading the copy on the landing page for
00:27:04.960 --> 00:27:06.940
Last Rocker Standing, you talk about the storm.
00:27:07.220 --> 00:27:11.920
Can you kind of go into what you think that storm
00:27:11.920 --> 00:27:13.819
would be for an event like this? When do you
00:27:13.819 --> 00:27:15.259
think it's going to happen? What do you think
00:27:15.259 --> 00:27:20.160
the competitors are going to be thinking? not
00:27:20.160 --> 00:27:22.519
only am I trying to build a cool event, not only
00:27:22.519 --> 00:27:23.980
am I trying to build something that's hard, but
00:27:23.980 --> 00:27:25.920
I'm also trying to build an experience, right?
00:27:26.019 --> 00:27:30.539
And so the storm represents things that we all
00:27:30.539 --> 00:27:34.140
face literally through our lives. Every year
00:27:34.140 --> 00:27:35.759
we're dealing with something. It could be big,
00:27:35.779 --> 00:27:38.319
it could be small. And when those things hit
00:27:38.319 --> 00:27:41.039
and when life becomes harder, we don't necessarily
00:27:41.039 --> 00:27:43.500
just get to walk away from it, right? And so
00:27:43.500 --> 00:27:46.539
that's what the storm represents in this capacity.
00:27:47.519 --> 00:27:51.930
I cannot. give out any as far as details of like
00:27:51.930 --> 00:27:55.269
what and when and how it's going to happen but
00:27:55.269 --> 00:28:00.089
um it will happen um the field may be responsible
00:28:00.089 --> 00:28:02.710
for when it happens um it could be time based
00:28:02.710 --> 00:28:05.970
you know it could be when um our most average
00:28:05.970 --> 00:28:08.369
athletes are are falling off and you know the
00:28:08.369 --> 00:28:11.210
the stronger people left um it could just be
00:28:11.210 --> 00:28:15.130
at an hour mark um and so i i'm building that
00:28:15.779 --> 00:28:19.759
kind of as a suspense mechanism. One, people
00:28:19.759 --> 00:28:21.380
like to know what they're walking into always,
00:28:21.640 --> 00:28:24.160
right? But that's not life. Life doesn't give
00:28:24.160 --> 00:28:26.460
you that. And you have to roll with the punches
00:28:26.460 --> 00:28:30.740
as things come. And so I will say, things that
00:28:30.740 --> 00:28:34.220
are on the table are pace, like how fast we do
00:28:34.220 --> 00:28:38.200
the lap, distance, however we could figure that
00:28:38.200 --> 00:28:42.000
out, right? Adding weight, which is... 100 the
00:28:42.000 --> 00:28:43.619
first thing that people think we're gonna do
00:28:43.619 --> 00:28:47.160
i'll tell you it's not um and then and then movement
00:28:47.160 --> 00:28:49.799
how how we move our bodies right that could be
00:28:49.799 --> 00:28:52.259
brutal if you really think about it and so i'll
00:28:52.259 --> 00:28:55.279
let your mind take you to what those uh those
00:28:55.279 --> 00:28:58.059
things could be but i have a strategy and it's
00:28:58.059 --> 00:29:01.099
not what you think um and it's not as brutal
00:29:01.099 --> 00:29:03.079
as what you think but i think the way that we
00:29:03.079 --> 00:29:05.079
do it over time is just going to wear you out
00:29:05.079 --> 00:29:09.420
yeah physically definitely and i think um just
00:29:09.420 --> 00:29:12.240
doing loop after loop after loop for two days
00:29:12.240 --> 00:29:13.940
straight mentally, it's going to be like, oh
00:29:13.940 --> 00:29:16.700
my gosh, like, are you going to have like a horn
00:29:16.700 --> 00:29:19.420
or a bell or something to signify that? So yeah,
00:29:19.440 --> 00:29:21.299
we'll have, we'll have horn. We'll have three
00:29:21.299 --> 00:29:22.740
minute, three minute, two minute, one minute
00:29:22.740 --> 00:29:25.500
warnings, 30, 30 second, 10 second countdowns.
00:29:26.019 --> 00:29:28.880
I'm planning for some tech and some, some coolness
00:29:28.880 --> 00:29:31.880
around some of that. Oh, cool. Yeah. So we're
00:29:31.880 --> 00:29:33.420
going to try to automate that. We're building
00:29:33.420 --> 00:29:35.960
it. We're building an app for everybody online
00:29:35.960 --> 00:29:39.980
that can. Yeah. That can watch and follow their
00:29:39.980 --> 00:29:42.980
favorite Rucker. We're going to have Rucker profiles
00:29:42.980 --> 00:29:46.779
so you can see, you know, my name, who I am,
00:29:46.859 --> 00:29:49.059
how old I am. Hell yeah. A couple of little different
00:29:49.059 --> 00:29:52.059
details about me. Right. And that way, like,
00:29:52.119 --> 00:29:53.960
hey, I want to follow Brad. Like he's a guy.
00:29:54.359 --> 00:29:56.619
Yeah. Yeah. Some buy in. And then when and then
00:29:56.619 --> 00:29:58.119
when I tap out, like they're going to be like,
00:29:58.200 --> 00:29:59.880
well, now I want to follow Mark. I'm not going
00:29:59.880 --> 00:30:02.400
to let this thing go. Right. And so not only
00:30:02.400 --> 00:30:04.880
building community that way, but also getting
00:30:04.880 --> 00:30:08.480
some buy in because. My major thing, my main
00:30:08.480 --> 00:30:10.859
thing is to impact people. And if I can use people
00:30:10.859 --> 00:30:13.900
like Mark to, to hear his story and to be like,
00:30:13.940 --> 00:30:16.119
man, that guy's cool. And if I can inspire you
00:30:16.119 --> 00:30:18.519
to walk out and grab some weight tomorrow, man,
00:30:18.619 --> 00:30:20.940
like that, that's, that's a win. That's really
00:30:20.940 --> 00:30:23.359
cool. And so we'll, we'll be live streaming for
00:30:23.359 --> 00:30:26.299
48 hours, um, along with the app and everything.
00:30:26.559 --> 00:30:29.579
Um, the big thing for me is wanting to get people
00:30:29.579 --> 00:30:31.599
from the outside that would never have an experience
00:30:31.599 --> 00:30:34.059
to see anything like this, to see it, to hopefully
00:30:34.059 --> 00:30:36.099
get sparked to do something cool. That's awesome.
00:30:36.440 --> 00:30:39.440
So I'm just, I'm going back to like the, the
00:30:39.440 --> 00:30:42.640
mental aspect of, of braving the storm. I'm just
00:30:42.640 --> 00:30:46.380
picturing, you know, I don't know, 36 hours into
00:30:46.380 --> 00:30:50.220
it. The rocker just finished a loop just in time
00:30:50.220 --> 00:30:53.279
and is already hearing like the two minute. warning
00:30:53.279 --> 00:30:55.319
bell and just like oh my gosh i gotta get back
00:30:55.319 --> 00:30:58.099
out there that's gonna be hard that's gonna that's
00:30:58.099 --> 00:31:00.000
definitely lying in the sand you're gonna cross
00:31:00.000 --> 00:31:02.900
it again or what's gonna happen so right really
00:31:02.900 --> 00:31:05.519
intrigued such a cool concept i'm glad that you're
00:31:05.519 --> 00:31:07.960
hosting this i'm glad that yeah you have so much
00:31:07.960 --> 00:31:10.720
support doing this is really cool uh i will definitely
00:31:10.720 --> 00:31:13.380
be logging in to to view it where can i go to
00:31:13.380 --> 00:31:16.720
do that just uh the landing page Yeah. Last record
00:31:16.720 --> 00:31:19.559
standing .com. Um, we will, we will have everything
00:31:19.559 --> 00:31:21.680
there. Um, there's, there's still spots there
00:31:21.680 --> 00:31:24.160
for free to sign up if you'd like, um, volunteer
00:31:24.160 --> 00:31:26.359
opportunities. Um, but yeah, we'll have the live
00:31:26.359 --> 00:31:27.740
stream there as well. And you can sign up right
00:31:27.740 --> 00:31:30.180
now to get on the watch party and that's where
00:31:30.180 --> 00:31:32.279
we'll, we'll send you the live stream link as
00:31:32.279 --> 00:31:34.519
soon as it's live. Awesome. Moving in towards
00:31:34.519 --> 00:31:36.559
the, the, the last couple of sections here of
00:31:36.559 --> 00:31:41.180
our, of our episode, uh, strategy. Um, has anybody
00:31:41.180 --> 00:31:44.730
shared their training strategy? for the last
00:31:44.730 --> 00:31:48.890
record standing um do you know i i just am thinking
00:31:48.890 --> 00:31:51.109
about doing like repetitive things over and over
00:31:51.109 --> 00:31:53.170
clearly people want to get down that like two
00:31:53.170 --> 00:31:56.269
mile mile rhythm um but again they don't know
00:31:56.269 --> 00:31:58.829
what to expect necessarily right has anybody
00:31:58.829 --> 00:32:00.849
shared with what sort of training strategy they're
00:32:00.849 --> 00:32:04.049
doing or um anything like that so yeah so um
00:32:04.049 --> 00:32:06.890
actually i have a buddy joe baker he's uh he's
00:32:06.890 --> 00:32:10.809
actually a a go rock um an instructor he he teaches
00:32:10.809 --> 00:32:13.029
you know people for, you know, go ruck events
00:32:13.029 --> 00:32:15.210
and things like that. And he actually built us
00:32:15.210 --> 00:32:19.369
a last rucker standing, uh, guide. And so if
00:32:19.369 --> 00:32:22.109
you, if you sign up, you get a link and it's
00:32:22.109 --> 00:32:24.470
got his guide in there and you just start at
00:32:24.470 --> 00:32:27.009
the week that you're on. Um, but it's, it's definitely
00:32:27.009 --> 00:32:29.049
rucking, but it's also some other movements and
00:32:29.049 --> 00:32:31.970
things like that to, to help build a little bit
00:32:31.970 --> 00:32:34.150
of strength and hopefully some resilience before
00:32:34.150 --> 00:32:36.970
they get out there. But just getting on your
00:32:36.970 --> 00:32:40.059
feet and moving is your best bet right now. Yeah.
00:32:40.259 --> 00:32:43.079
Do some mock trials at home, walk around the
00:32:43.079 --> 00:32:45.980
block, you know, wait 30 minutes, do it again,
00:32:46.019 --> 00:32:47.660
wait 30 minutes, do it again, see how your legs
00:32:47.660 --> 00:32:50.619
feel. Yeah. Because the lactic acid is going
00:32:50.619 --> 00:32:53.420
to be a big component to this in the later rounds.
00:32:53.720 --> 00:32:56.660
Oh, for sure. Yeah, maybe add some extra weight
00:32:56.660 --> 00:32:58.539
instead of just the 20 pounds, throw maybe 30
00:32:58.539 --> 00:33:00.859
or 40 pounds in there, train with that. That
00:33:00.859 --> 00:33:03.279
way when you get to race day, it feels a little
00:33:03.279 --> 00:33:06.380
lighter. Sure. So, okay, someone wants to sign
00:33:06.380 --> 00:33:08.519
up, they go to lastrockerstanding .com. Is that
00:33:08.519 --> 00:33:11.279
accurate? Yes, sir. Okay. They go there. There's
00:33:11.279 --> 00:33:13.440
all the information that you could ever need
00:33:13.440 --> 00:33:15.660
on there. If there's information that's not there,
00:33:15.720 --> 00:33:17.500
you can always reach out to me on our Instagram,
00:33:17.779 --> 00:33:20.000
lasttrackerstanding .com. But yeah, everything's
00:33:20.000 --> 00:33:22.759
there. The rules are there. Information of what
00:33:22.759 --> 00:33:26.140
you need to bring is there. So read it all. Don't
00:33:26.140 --> 00:33:27.539
say it wasn't there. Don't say you didn't know.
00:33:27.960 --> 00:33:30.839
Yeah. Yeah. Come prepared. Yeah. And it's in
00:33:30.839 --> 00:33:33.539
Moore, South Carolina, which is near Greenville,
00:33:33.619 --> 00:33:35.460
if I remember correctly. It's a little north
00:33:35.460 --> 00:33:37.420
of Greenville, right outside Spartanburg, South
00:33:37.420 --> 00:33:40.180
Carolina. Yes, sir. Moore. Okay. Good deal. Well,
00:33:40.180 --> 00:33:42.400
awesome. Brad, again, really appreciate you taking
00:33:42.400 --> 00:33:45.359
the time to have this chat. I'll include links
00:33:45.359 --> 00:33:47.940
in the episode description for The Last Worker
00:33:47.940 --> 00:33:50.000
Standing where you can go to sign up. But again,
00:33:50.220 --> 00:33:51.680
appreciate your time. This was a lot of fun.
00:33:52.079 --> 00:33:54.119
Yeah. Thank you, man. Thank you. So glad to be
00:33:54.119 --> 00:33:56.319
on here. All right, that wraps up my conversation
00:33:56.319 --> 00:33:58.680
with Brad Rooks. If you are interested in learning
00:33:58.680 --> 00:34:01.720
more about Last Rucker Standing or competing
00:34:01.720 --> 00:34:04.619
in it or watching it as it unfolds, head on over
00:34:04.619 --> 00:34:07.740
to lastruckerstanding .com. If you're interested
00:34:07.740 --> 00:34:11.019
in Joe Baker's program, the coach that put together
00:34:11.019 --> 00:34:13.480
the training program for the Last Rucker Standing,
00:34:13.719 --> 00:34:16.239
you can head over to his website. That website
00:34:16.239 --> 00:34:19.630
is joebakerfitness .com. If you want to reach
00:34:19.630 --> 00:34:21.690
out to me, head on over to theruckersedge .com
00:34:21.690 --> 00:34:24.469
or on Instagram at theruckersedgepod. And if
00:34:24.469 --> 00:34:26.309
you enjoyed today's episode, make sure to follow
00:34:26.309 --> 00:34:28.369
or subscribe to the show in your favorite podcast
00:34:28.369 --> 00:34:32.059
apps. You're notified of new episodes. The next
00:34:32.059 --> 00:34:35.599
episode, we will be talking to Jen Tillard. She
00:34:35.599 --> 00:34:37.659
has a really incredible story. She's a veteran.
00:34:37.800 --> 00:34:41.019
She endured some injuries, had some surgeries,
00:34:41.179 --> 00:34:45.179
overcame them, and recently competed in a 100
00:34:45.179 --> 00:34:48.599
-mile rucking event. Really great story. Can't
00:34:48.599 --> 00:34:50.719
wait for you to listen to it. But in the meantime,
00:34:51.059 --> 00:34:53.639
keep rucking. I will see y 'all in the next one.
00:00:00.000 --> 00:00:03.580
Two miles every hour for two days. How long could
00:00:03.580 --> 00:00:06.179
you go? That's the idea behind Last Rucker Standing,
00:00:06.400 --> 00:00:08.900
a new 48 -hour endurance event that combines
00:00:08.900 --> 00:00:11.580
the format of a backyard ultra with rucking.
00:00:12.080 --> 00:00:14.960
Competitors compete two miles every hour, and
00:00:14.960 --> 00:00:17.480
as the event progresses, the challenge changes.
00:00:18.199 --> 00:00:20.539
The goal is to keep going while the field gets
00:00:20.539 --> 00:00:23.679
smaller and the physical and mental demands continue
00:00:23.679 --> 00:00:27.370
to build. Today I'm talking with Brad Rooks,
00:00:27.370 --> 00:00:29.449
the creator of Last Rucker Standing and the founder
00:00:29.449 --> 00:00:32.070
of Buffalo Mentality, about how this event came
00:00:32.070 --> 00:00:34.990
together, what competitors can expect, how they
00:00:34.990 --> 00:00:37.549
should prepare, and the mindset he hopes people
00:00:37.549 --> 00:00:40.750
take away from this experience. You're listening
00:00:40.750 --> 00:00:42.649
to the Rucker's Edge podcast, a show all about
00:00:42.649 --> 00:00:44.469
rucking that is designed to help you improve
00:00:44.469 --> 00:00:46.810
your rucking routine, lose weight, and ultimately
00:00:46.810 --> 00:00:49.539
gain your strength and energy back. Each episode
00:00:49.539 --> 00:00:51.979
dives into the science, stories, and strategies
00:00:51.979 --> 00:00:54.179
behind rucking. You'll learn from top ruckers,
00:00:54.299 --> 00:00:56.420
coaches, health experts, and performance specialists
00:00:56.420 --> 00:00:58.119
who break down what it takes to train smarter,
00:00:58.359 --> 00:01:00.859
recover faster, and stay ready for the next challenge.
00:01:01.119 --> 00:01:03.259
So whether you're new to rucking or an experienced
00:01:03.259 --> 00:01:05.079
rucker that's already logged hundreds of miles,
00:01:05.379 --> 00:01:07.459
this is the show for you. I'm your host, Spencer.
00:01:07.680 --> 00:01:10.040
Thanks for listening in. Before we get going
00:01:10.040 --> 00:01:12.239
into today's episode, I want to take a brief
00:01:12.239 --> 00:01:14.560
second to explain what's been going on with the
00:01:14.560 --> 00:01:16.989
Rucker's Edge. Because a number of you have reached
00:01:16.989 --> 00:01:19.250
out to check on me and make sure everything's
00:01:19.250 --> 00:01:21.730
okay. First of all, I really appreciate the wellness
00:01:21.730 --> 00:01:25.090
checks. One of the things I've come to love about
00:01:25.090 --> 00:01:26.989
this community is that you genuinely seem to
00:01:26.989 --> 00:01:29.189
care about the people who are a part of it. And
00:01:29.189 --> 00:01:31.750
I genuinely care about you guys too. That's a
00:01:31.750 --> 00:01:33.989
big part of why I started this podcast in the
00:01:33.989 --> 00:01:36.409
first place. I want to help people get healthier,
00:01:36.569 --> 00:01:38.409
get moving, and hopefully get some of their strength
00:01:38.409 --> 00:01:40.730
and energy back. So yes, I'm doing great. Thanks
00:01:40.730 --> 00:01:42.430
for all the check -ins. I appreciate it, guys.
00:01:43.180 --> 00:01:45.120
The reason you haven't heard a new episode in
00:01:45.120 --> 00:01:47.480
a few months, it's pretty simple. When I started
00:01:47.480 --> 00:01:49.659
this podcast, one of my goals was to publish
00:01:49.659 --> 00:01:52.640
an episode every week for an entire year. I hit
00:01:52.640 --> 00:01:56.340
episode 52, and once I got there, I decided I
00:01:56.340 --> 00:01:59.359
needed to take a bit of a break. There's no team
00:01:59.359 --> 00:02:02.120
behind this podcast. It's just me. And getting
00:02:02.120 --> 00:02:05.620
an episode from idea to a finished podcast takes
00:02:05.620 --> 00:02:08.819
a lot of time and a lot of work. You know, I've
00:02:08.819 --> 00:02:10.680
got a family, you know, that always comes first
00:02:10.680 --> 00:02:12.840
to me. I have a full -time job and I'm trying
00:02:12.840 --> 00:02:14.979
to make sure I'm staying on top of my health
00:02:14.979 --> 00:02:17.620
and physical fitness in between. The Rutgers
00:02:17.620 --> 00:02:20.300
Edge podcast is important to me, but it has to
00:02:20.300 --> 00:02:22.620
fit into all those other priorities of mine.
00:02:23.039 --> 00:02:25.039
Could I keep putting out an episode every week?
00:02:25.120 --> 00:02:28.039
Maybe someday if I had a team helping me, but
00:02:28.039 --> 00:02:29.840
right now I just, I don't have the time, the
00:02:29.840 --> 00:02:32.400
energy, financial resources to maintain that
00:02:32.400 --> 00:02:35.599
schedule. So moving forward. I'm going to publish
00:02:35.599 --> 00:02:38.620
one episode a month. I'm committed to that. That's
00:02:38.620 --> 00:02:41.780
what we're going to do moving forward. I thought
00:02:41.780 --> 00:02:44.620
about doing seasons. I've thought about publishing
00:02:44.620 --> 00:02:47.879
more frequently than just once a month, but monthly
00:02:47.879 --> 00:02:50.400
feels like a good spot for me right now. It gives
00:02:50.400 --> 00:02:52.560
me enough time to create episodes that I'm excited
00:02:52.560 --> 00:02:55.099
about while still keeping the podcast going and
00:02:55.099 --> 00:02:58.080
continuing to bring some of the stories, ideas,
00:02:58.280 --> 00:03:01.979
and lessons that I think are worth hearing. So
00:03:01.979 --> 00:03:05.400
this podcast isn't about to podfade. I'm going
00:03:05.400 --> 00:03:07.719
to be shifting gears a little bit and I actually
00:03:07.719 --> 00:03:09.800
have a few episodes already in the bank that
00:03:09.800 --> 00:03:11.780
I'm really excited to share with you. And the
00:03:11.780 --> 00:03:14.080
first one is today's episode with Brad Rucks.
00:03:14.599 --> 00:03:17.379
Man, Brad is one of those guys where I hear everything
00:03:17.379 --> 00:03:19.780
he's got going on and I think, when does this
00:03:19.780 --> 00:03:23.340
dude sleep? He's got a family. He's running businesses.
00:03:24.099 --> 00:03:26.879
He's involved in multiple communities. He stays
00:03:26.879 --> 00:03:29.120
on top of his health and fitness. He's building
00:03:29.120 --> 00:03:32.000
Buffalo Mentality, Ruck90, and now Last Rucker
00:03:32.000 --> 00:03:34.039
Standing. I mean, come on, Brad. When do you
00:03:34.039 --> 00:03:37.000
sleep, dude? I wanted to have him on the podcast
00:03:37.000 --> 00:03:38.780
because The Last Rucker Standing is a really
00:03:38.780 --> 00:03:41.759
interesting new rucking event coming up in October.
00:03:43.759 --> 00:03:46.819
Yeah, it just popped out of nowhere. He explains
00:03:46.819 --> 00:03:51.460
that in this episode. He's really expedited putting
00:03:51.460 --> 00:03:55.280
this thing together. Really cool. Like I mentioned
00:03:55.280 --> 00:03:57.759
before, this thing has elements of a backyard
00:03:57.759 --> 00:04:00.879
ultra and Brad has put a lot of thought into
00:04:00.879 --> 00:04:03.300
making it more than just a rucking event. So
00:04:03.300 --> 00:04:06.659
welcome back to the Rutgers Edge podcast. It's
00:04:06.659 --> 00:04:08.800
good to be back. I hope you enjoy this conversation
00:04:08.800 --> 00:04:12.189
with Brad Rooks from Buffalo Mentality. Brad
00:04:12.189 --> 00:04:14.110
Rooks, thanks so much for joining me here on
00:04:14.110 --> 00:04:16.769
the Rutgers Edge podcast. We just, we caught
00:04:16.769 --> 00:04:18.769
up a little bit, introduced ourselves prior to
00:04:18.769 --> 00:04:20.810
hit and record. I'm just, I'm happy that you're
00:04:20.810 --> 00:04:23.470
here. I've been following you on Instagram and
00:04:23.470 --> 00:04:26.310
seeing this new event pop up, was curious about
00:04:26.310 --> 00:04:28.689
it. So happy to have you here to talk about it,
00:04:28.730 --> 00:04:30.149
educate some people out there about this new
00:04:30.149 --> 00:04:33.069
event, the Last Rutgers Standing, which is, I
00:04:33.069 --> 00:04:35.149
think, scheduled for October 9th, that weekend.
00:04:35.230 --> 00:04:37.930
Is that accurate? Absolutely. Okay. Very good.
00:04:37.990 --> 00:04:39.649
Yeah. Thanks for being here. Super excited to
00:04:39.649 --> 00:04:41.699
be here, man. Thank you so much as well. I'm
00:04:41.699 --> 00:04:44.199
curious, what has your rucking journey been like?
00:04:44.240 --> 00:04:45.920
When did you start? What were you doing before
00:04:45.920 --> 00:04:50.139
rucking? So before rucking, man, I was honestly
00:04:50.139 --> 00:04:52.819
kind of wavering a little bit in my fitness.
00:04:53.240 --> 00:04:56.079
I go to the gym, hit the sauna, we'll do some
00:04:56.079 --> 00:04:58.100
stuff like that, but there was nothing super
00:04:58.100 --> 00:05:03.939
consistent and nothing that was giving me the
00:05:03.939 --> 00:05:06.730
ability to really process any thought. right
00:05:06.730 --> 00:05:09.050
and i had a buddy he was talking about rucking
00:05:09.050 --> 00:05:11.430
and he had this ruck vest and he's like man this
00:05:11.430 --> 00:05:13.350
thing's like uncomfortable i'm thinking get rid
00:05:13.350 --> 00:05:16.449
of it and uh i was like don't get rid of it like
00:05:16.449 --> 00:05:18.009
i'd like to try it you know i didn't want to
00:05:18.009 --> 00:05:20.170
go out and buy anything right then um and so
00:05:20.170 --> 00:05:23.290
i put it put in some plates i put it on i started
00:05:23.290 --> 00:05:25.889
rucking and after a few days realized like hey
00:05:25.889 --> 00:05:28.629
this is this is a different type of thing um
00:05:28.629 --> 00:05:31.750
it's not super hard to do but it ends up being
00:05:31.750 --> 00:05:34.139
hard if you continue in you know putting yourself
00:05:34.139 --> 00:05:37.220
under time but the the mental clarity and the
00:05:37.220 --> 00:05:40.180
the things that started being birthed just while
00:05:40.180 --> 00:05:42.959
putting time on my feet um was just night and
00:05:42.959 --> 00:05:45.420
day comparison to anything i've ever experienced
00:05:45.420 --> 00:05:48.300
in a physical activity and so i was hooked i
00:05:48.300 --> 00:05:50.279
was hooked like you know two weeks in i'm like
00:05:50.279 --> 00:05:52.939
i found something here and so i just started
00:05:52.939 --> 00:05:54.980
creating programs around it to keep me into it
00:05:54.980 --> 00:05:58.620
that's cool yeah so i i similar experience on
00:05:58.620 --> 00:06:02.899
my end the the The mental clarity I get from
00:06:02.899 --> 00:06:06.139
rucking compared to nothing else, any other type
00:06:06.139 --> 00:06:08.100
of exercise, I guess, I was doing. What were
00:06:08.100 --> 00:06:09.660
you doing? You just hitting the gym? Did you
00:06:09.660 --> 00:06:12.360
do any endurance training as well? I hit the
00:06:12.360 --> 00:06:15.639
gym. Man, I would try running. I hate running,
00:06:15.680 --> 00:06:18.560
man. I've really tried to be a runner so many
00:06:18.560 --> 00:06:20.399
different times, and I'll probably continue to
00:06:20.399 --> 00:06:22.819
try to be a runner after this. But something
00:06:22.819 --> 00:06:25.399
about rucking, I mean, it's very similar in movement.
00:06:26.410 --> 00:06:29.170
i can i can do this and then i don't feel like
00:06:29.170 --> 00:06:31.250
i'm just walking i've got a little bit of you
00:06:31.250 --> 00:06:32.670
know a little bit of weight on it to make a little
00:06:32.670 --> 00:06:34.509
bit harder but other than that was just going
00:06:34.509 --> 00:06:37.589
to the gym um was meditating you know sauna stuff
00:06:37.589 --> 00:06:41.269
nothing but nothing that kept me away from the
00:06:41.269 --> 00:06:43.509
noise long enough to really make an impact yeah
00:06:43.509 --> 00:06:45.750
okay so one of the main benefits that you're
00:06:45.750 --> 00:06:49.050
getting from rucking is uh the mental clarity
00:06:49.050 --> 00:06:52.829
and how well it benefits your mental health.
00:06:52.910 --> 00:06:55.050
You went on to create Buffalo Mentality. I'm
00:06:55.050 --> 00:06:58.470
curious about its inception. Was there a specific
00:06:58.470 --> 00:07:02.509
moment or in Iraq or some sort of life event
00:07:02.509 --> 00:07:04.970
that kind of spurred that thought? Maybe I should
00:07:04.970 --> 00:07:07.180
start sharing this with people. Yeah, absolutely.
00:07:07.480 --> 00:07:10.019
So Buffalo mentality came out of a conversation
00:07:10.019 --> 00:07:12.699
inside of an accountability group that I'm in.
00:07:13.300 --> 00:07:16.180
There was a guy that was having a hard time with
00:07:16.180 --> 00:07:18.360
something that he had done in his past. We'll
00:07:18.360 --> 00:07:21.060
say IRS or whatnot. And it's coming back. He's
00:07:21.060 --> 00:07:23.639
changed his he's changed his ways today. But
00:07:23.639 --> 00:07:25.800
that thing from way back then is coming and coming
00:07:25.800 --> 00:07:28.000
and showing itself. And he's like, I don't know
00:07:28.000 --> 00:07:30.100
what I'm going to do. Like my wife is going to
00:07:30.100 --> 00:07:33.180
leave me this other. And I remember this story
00:07:33.180 --> 00:07:36.589
about the cow versus the buffalo. and how in
00:07:36.589 --> 00:07:40.050
in storms and in nature you know they're they're
00:07:40.050 --> 00:07:42.589
similar size they they're in the same weather
00:07:42.589 --> 00:07:45.589
but they essentially respond very different to
00:07:46.199 --> 00:07:48.300
the weather through the storm that's coming a
00:07:48.300 --> 00:07:50.779
cow will try to bed down get away from it you
00:07:50.779 --> 00:07:54.720
know hide wait for it to come a buffalo goes
00:07:54.720 --> 00:07:57.740
directly into the storm usually in its herd and
00:07:57.740 --> 00:08:00.720
you know they're not taking any less damage they're
00:08:00.720 --> 00:08:03.240
just going through it quicker and because they're
00:08:03.240 --> 00:08:05.660
doing it they're building resilience and ultimately
00:08:05.660 --> 00:08:08.279
becoming bigger stronger you know animals along
00:08:08.279 --> 00:08:11.980
the way and so i thought about that and told
00:08:11.980 --> 00:08:14.480
this story to this guy that's this experience
00:08:14.480 --> 00:08:17.240
in this you know this hardship and i'm like hey
00:08:17.240 --> 00:08:20.779
like the only other option is to run away it's
00:08:20.779 --> 00:08:22.660
going to get bigger if you run away we have to
00:08:22.660 --> 00:08:25.439
face it and i said you know that's that's buffalo
00:08:25.439 --> 00:08:27.120
mentality and it kind of just kind of came out
00:08:27.120 --> 00:08:29.660
right then i was up to like 3 a .m that night
00:08:29.660 --> 00:08:33.240
designing and i'm a i'm a creative graphic designer
00:08:33.240 --> 00:08:37.340
type in a type personality um and so i just started
00:08:37.340 --> 00:08:39.860
building kind of building the brand and trying
00:08:39.860 --> 00:08:42.539
to put some legs to it because it's like the
00:08:42.539 --> 00:08:45.879
thing is is we all have a tendency to just want
00:08:45.879 --> 00:08:48.539
to run and turn away from that thing right and
00:08:48.539 --> 00:08:51.879
it never turns out any better when we do it but
00:08:51.879 --> 00:08:54.279
if we'll stick to it if we'll put our heads down
00:08:54.279 --> 00:08:58.139
if we'll just do the hard thing eventually the
00:08:58.139 --> 00:09:00.580
storm will be gone and we'll be much better for
00:09:00.580 --> 00:09:03.419
it Yeah. Oh man, that's fantastic. What a cool
00:09:03.419 --> 00:09:06.700
story. So what, if you could, could you describe
00:09:06.700 --> 00:09:09.320
what Buffalo Mentality is and who it serves?
00:09:31.039 --> 00:09:32.700
bettering your life because you've you know figured
00:09:32.700 --> 00:09:35.639
your mental stuff out that's awesome yeah i i
00:09:35.639 --> 00:09:37.519
feel like a lot of people could benefit from
00:09:37.519 --> 00:09:39.179
programs like that so thanks for creating that
00:09:39.179 --> 00:09:42.100
i'm sure you've helped numerous people footprint
00:09:42.100 --> 00:09:46.440
wise is it in person is it virtual So Buffalo
00:09:46.440 --> 00:09:50.220
Mentality is the mindset, is the brand behind.
00:09:50.940 --> 00:09:53.879
I'm building an ecosystem of challenges underneath
00:09:53.879 --> 00:09:56.600
the brand because if we're not challenging ourselves,
00:09:56.820 --> 00:09:58.419
if we're not holding ourselves to a standard
00:09:58.419 --> 00:10:01.059
and to a container, then we'll flip and we'll
00:10:01.059 --> 00:10:04.200
wander around. And so my first challenge underneath
00:10:04.200 --> 00:10:07.419
Buffalo Mentality is Ruck 90. And so Ruck 90
00:10:07.419 --> 00:10:10.639
is a 90 -day rucking challenge to where I tell
00:10:10.639 --> 00:10:13.019
you to put on 20 pounds and ruck 100 miles in
00:10:13.019 --> 00:10:17.980
90 days. easy gotcha easy if you show up every
00:10:17.980 --> 00:10:21.419
day exactly it's 1 .05 miles a day if you show
00:10:21.419 --> 00:10:24.120
up every day if you don't those miles start stacking
00:10:24.120 --> 00:10:27.179
up and they become hard then they all turn into
00:10:27.179 --> 00:10:29.639
the things that we've all done in our lives where
00:10:29.639 --> 00:10:32.080
we spin spin spin spin try to get the thing done
00:10:32.080 --> 00:10:34.000
and then move and spin spin spin trying to get
00:10:34.000 --> 00:10:36.919
the thing done versus just being consistent over
00:10:36.919 --> 00:10:39.399
time and and building a consistent lifestyle
00:10:39.399 --> 00:10:43.740
um ruck 90s all virtual So you could go to ruck90
00:10:43.740 --> 00:10:46.659
.com and you sign up. It's 50 bucks. Essentially,
00:10:46.720 --> 00:10:51.019
you text in your miles to me. I've got an automated
00:10:51.019 --> 00:10:52.899
system that I've built out that'll iterate your
00:10:52.899 --> 00:10:56.120
miles, tell you where you're at in your progress,
00:10:56.379 --> 00:10:59.899
give you some motivation over time. One of my
00:10:59.899 --> 00:11:03.639
big things is if I expect action, then I can
00:11:03.639 --> 00:11:06.840
measure inaction. And the best way to hold someone
00:11:06.840 --> 00:11:09.840
accountable is through visibility. And so I use
00:11:09.840 --> 00:11:12.750
data and... the understanding that you've committed
00:11:12.750 --> 00:11:15.789
to doing this thing to say, Hey, when you haven't
00:11:15.789 --> 00:11:18.269
shown up, I just let everybody know that you
00:11:18.269 --> 00:11:21.009
haven't shown up. I have a, I call it the stagnant
00:11:21.009 --> 00:11:23.750
Rucker report. I like that. And you, after four
00:11:23.750 --> 00:11:26.450
days to where you have just sat on your butt
00:11:26.450 --> 00:11:28.649
or you got busy or you went on vacation or whatnot,
00:11:28.830 --> 00:11:31.149
you're going to get a text from me. Hey, just
00:11:31.149 --> 00:11:34.149
letting you know. At day eight, so you have seven
00:11:34.149 --> 00:11:35.830
days, but at day eight, you'll be disqualified
00:11:35.830 --> 00:11:38.929
from the challenge because you're not being active.
00:11:39.029 --> 00:11:41.090
This is an active challenge, and we're not going
00:11:41.090 --> 00:11:43.509
to give people permission not to be active. And
00:11:43.509 --> 00:11:45.210
so if you don't want to be active, you won't
00:11:45.210 --> 00:11:47.990
be here type of thing, right? And it normally,
00:11:48.210 --> 00:11:49.970
people normally get, you know, I don't want to
00:11:49.970 --> 00:11:52.450
do it as being like a mean thing, but part of
00:11:52.450 --> 00:11:56.009
this, part of the $50, so to speak, is me holding
00:11:56.009 --> 00:11:57.710
you accountable to the thing that you thought
00:11:57.710 --> 00:12:00.899
was a good idea at that one time, right? We all
00:12:00.899 --> 00:12:02.580
think things are a good idea when we say them.
00:12:02.740 --> 00:12:05.340
And then we're like, hey, back away from that
00:12:05.340 --> 00:12:08.259
thing, you know? Yeah. But the coolest part of
00:12:08.259 --> 00:12:12.559
it is that you stay active, you go 90 days, you
00:12:12.559 --> 00:12:16.080
cross 100 miles, you get a t -shirt. And then
00:12:16.080 --> 00:12:17.759
on the back of your t -shirt, you get the number,
00:12:17.799 --> 00:12:20.440
you get your mileage category that you hit. Nice.
00:12:20.480 --> 00:12:23.500
100 miles is just the barrier to get your t -shirt.
00:12:23.980 --> 00:12:28.240
I've had people do 200, 300, 400. This last quarter,
00:12:28.340 --> 00:12:30.580
a guy hit our record, which is 1 ,000 miles in
00:12:30.580 --> 00:12:34.559
90 days. In 90 days? In 90 days. Whoa. Yeah.
00:12:34.659 --> 00:12:38.179
Good for him. Yeah. I wish I had the time to
00:12:38.179 --> 00:12:42.639
do that. Yeah, he put in a lot of effort. Good
00:12:42.639 --> 00:12:45.879
for him. My record before that was 901. Wow.
00:12:46.200 --> 00:12:48.740
Yeah. That's phenomenal. But yeah, I mean, going
00:12:48.740 --> 00:12:51.580
back to the accountability. portion you know
00:12:51.580 --> 00:12:54.639
you know numbers don't lie so it's easy to track
00:12:54.639 --> 00:12:57.279
and accountability is a great driver so that's
00:12:57.279 --> 00:12:59.159
a that's a good motivator there and yeah you're
00:12:59.159 --> 00:13:01.299
just you're you're doing your job as a facilitator
00:13:01.299 --> 00:13:03.139
like let's let's keep going let's get back on
00:13:03.139 --> 00:13:06.879
the back on the trail yeah um what i like about
00:13:06.879 --> 00:13:10.879
ruck 90 is it you mentioned you know um like
00:13:10.879 --> 00:13:12.600
records and stuff, but it's not really necessarily
00:13:12.600 --> 00:13:14.320
like a leaderboard. Like you're not really competing
00:13:14.320 --> 00:13:16.100
with other people. It's like, it's for yourself.
00:13:16.200 --> 00:13:17.879
It's for your own personal development, for your
00:13:17.879 --> 00:13:20.360
own accountability. So that's a pretty cool aspect.
00:13:20.440 --> 00:13:22.340
You're kind of, you're not really competing with
00:13:22.340 --> 00:13:24.600
yourself, but you're, you're trying to do something
00:13:24.600 --> 00:13:26.960
for the benefit of your professional or your,
00:13:27.000 --> 00:13:29.620
your personal growth. That's awesome. I feel
00:13:29.620 --> 00:13:32.240
like it's got, it's got kind of a 75 hard type
00:13:32.240 --> 00:13:34.379
of mentality. Like you can do it by yourself.
00:13:34.740 --> 00:13:37.809
Um, but I do actually have a leaderboard. Oh,
00:13:37.830 --> 00:13:42.269
you do? Oh, yeah. Sorry. No, there's an app that
00:13:42.269 --> 00:13:45.230
you'll have, that you'll have access to. There's
00:13:45.230 --> 00:13:47.090
technology. You can see yourself. You can see
00:13:47.090 --> 00:13:49.309
your projected number of miles you're doing based
00:13:49.309 --> 00:13:53.789
on where you're at. It doesn't necessarily have
00:13:53.789 --> 00:13:56.250
to be a competition. It could be a very isolated
00:13:56.250 --> 00:13:59.440
challenge. There's some smack talking going on.
00:13:59.500 --> 00:14:02.639
Don't worry. That's Evan's. Cool. And that's
00:14:02.639 --> 00:14:06.379
also another good motivator for me. Well, that's
00:14:06.379 --> 00:14:10.960
how we got our guy to the last 900 record. It
00:14:10.960 --> 00:14:14.059
was him and one other guy that were going back
00:14:14.059 --> 00:14:16.919
to back. He would do a rock, submit it. And he's
00:14:16.919 --> 00:14:18.279
like, no, you're not being in front of me. And
00:14:18.279 --> 00:14:20.539
they would just leapfrog each other every day.
00:14:20.759 --> 00:14:23.460
And they just drove each other like they push
00:14:23.460 --> 00:14:25.899
each other hard. I was very impressed. I was
00:14:25.899 --> 00:14:28.659
very impressed. Yeah. That's cool. Man. Okay.
00:14:28.759 --> 00:14:32.059
Okay. So, so what are the most common reason
00:14:32.059 --> 00:14:35.940
that maybe some people won't complete the challenge?
00:14:36.000 --> 00:14:37.360
I don't know if you're willing to go there or
00:14:37.360 --> 00:14:39.340
not, but I'm just curious. No, there's a lot
00:14:39.340 --> 00:14:41.139
of reasons. Yeah. Yeah. There's, there's many
00:14:41.139 --> 00:14:43.899
reasons. People, the reasons that I hear is,
00:14:43.899 --> 00:14:46.820
ah, man, I've got, I got vacation and vacation.
00:14:47.080 --> 00:14:48.279
We're going to be out of, we're going to be out
00:14:48.279 --> 00:14:50.240
of the country for seven days. I'm like, what
00:14:50.240 --> 00:14:52.919
does that mean? Why does that matter? You can't,
00:14:52.919 --> 00:14:55.809
you can't find a book bag. You can't figure out
00:14:55.809 --> 00:14:57.470
how to get 20 pounds on your shoulders and walk.
00:14:57.710 --> 00:15:01.190
Like this is not, I came to this solo excursion.
00:15:01.750 --> 00:15:04.269
I forgot my ruck. It was the most embarrassing
00:15:04.269 --> 00:15:06.850
thing, right? Like I ruck every day. I forgot
00:15:06.850 --> 00:15:09.470
my ruck, but I have my laptop bag and I've got
00:15:09.470 --> 00:15:11.450
plenty of things that I can stuff inside of it
00:15:11.450 --> 00:15:13.970
to get it up to weight and we'll go do it. You
00:15:13.970 --> 00:15:17.750
know, it's, if you want the excuse, you'll make
00:15:17.750 --> 00:15:20.230
the excuse. right if you want to figure out how
00:15:20.230 --> 00:15:22.370
to do it you'll figure out how to do it um so
00:15:22.370 --> 00:15:26.450
vacations one people say um people get bored
00:15:26.450 --> 00:15:29.669
right they think they're like oh i hit 100 miles
00:15:29.669 --> 00:15:32.049
it was too easy like some of my super athlete
00:15:32.049 --> 00:15:34.789
type of people they're like they're like oh well
00:15:34.789 --> 00:15:38.190
i crushed it dude i hit 100 miles okay but then
00:15:38.190 --> 00:15:41.210
they stopped and they got disqualified well that's
00:15:41.210 --> 00:15:43.850
that's the point of this challenge is that we
00:15:43.850 --> 00:15:46.320
don't do the hard thing and we stop We do the
00:15:46.320 --> 00:15:47.960
hard thing and then we continue to see how far
00:15:47.960 --> 00:15:51.460
we can go. Right. Right. I built this essentially
00:15:51.460 --> 00:15:55.679
Ruck 90 as the anti weekend race, the anti last
00:15:55.679 --> 00:15:58.019
trucker standing, if you will. Right. Because
00:15:58.019 --> 00:16:02.299
I'm the type of personality that I want to train
00:16:02.299 --> 00:16:04.480
for the last trucker standing event. And then
00:16:04.480 --> 00:16:07.179
I do the event and then I go back and I have
00:16:07.179 --> 00:16:09.320
a few beers and I'm not really worried about
00:16:09.320 --> 00:16:11.340
anything fitness because I just did this really
00:16:11.340 --> 00:16:14.419
successful thing. Right. Right. But yeah. that's
00:16:14.419 --> 00:16:16.720
not good that's not a good way to to operate
00:16:16.720 --> 00:16:18.799
and so that's why i built things like rook 90
00:16:18.799 --> 00:16:21.360
to kind of counteract that so that we're battle
00:16:21.360 --> 00:16:24.710
ready all the time right Oh, that's great. Okay.
00:16:24.769 --> 00:16:26.610
So you did mention Last Rocker Standing. Let's
00:16:26.610 --> 00:16:28.389
get into that. So this is the other challenge.
00:16:28.649 --> 00:16:30.889
Outside of Last Rocker Standing and Rock 90,
00:16:31.110 --> 00:16:33.730
do you have any other challenges? There's going
00:16:33.730 --> 00:16:37.129
to be about 15 90 -day challenges coming out.
00:16:37.350 --> 00:16:40.149
Like Run 90 is already out. It's a running challenge.
00:16:40.450 --> 00:16:42.450
We'll have Hike 90. We're going to have some
00:16:42.450 --> 00:16:46.330
lower barriers like Walk 90 for people that don't
00:16:46.330 --> 00:16:48.450
feel like they can rock, right? So I'm trying
00:16:48.450 --> 00:16:52.940
to create essentially a 90 -day ecosystem. Not
00:16:52.940 --> 00:16:55.679
all fitness. Right. That you can look at and
00:16:55.679 --> 00:16:57.440
you're like, I want to plug into these directions
00:16:57.440 --> 00:17:00.220
this quarter and I'm going to go and better myself
00:17:00.220 --> 00:17:02.360
in that direction this quarter. And that's great.
00:17:02.500 --> 00:17:05.819
OK, so lack of last record standing. We kind
00:17:05.819 --> 00:17:09.400
of talked about the the one of the purposes for
00:17:09.400 --> 00:17:12.079
this. But was there a specific moment or a specific
00:17:12.079 --> 00:17:13.720
time that you were like, you know what we're
00:17:13.720 --> 00:17:14.799
going to do? We're going to do the last record
00:17:14.799 --> 00:17:17.220
standing. So we get into the format because the
00:17:17.220 --> 00:17:21.380
format is really cool. Yeah. So. Because I run
00:17:21.380 --> 00:17:23.759
in an accountability group where I have guys
00:17:23.759 --> 00:17:26.519
that I'm talking to every single week about my
00:17:26.519 --> 00:17:29.420
goals, my dreams, the things that I, the things
00:17:29.420 --> 00:17:31.900
that I'm just, I won't even call out to, you
00:17:31.900 --> 00:17:33.619
know, other people in my life. And they're like,
00:17:33.680 --> 00:17:36.019
hey, they'll catch it. I'm like, hey, that thing
00:17:36.019 --> 00:17:37.980
that you said, like, we got to do that, right?
00:17:38.160 --> 00:17:40.039
And so then they'll point those things back to
00:17:40.039 --> 00:17:45.359
me. And I was with a few buddies two years ago.
00:17:45.859 --> 00:17:48.880
It was right after the Go One More Backyard Ultra.
00:17:49.339 --> 00:17:51.940
the bpns first first go one more backyard ultra
00:17:51.940 --> 00:17:54.319
and i was talking my buddy chris i was like man
00:17:54.319 --> 00:17:57.400
that's that's really cool if i ran like that
00:17:57.400 --> 00:18:00.019
would be something that i really want to do and
00:18:00.019 --> 00:18:02.339
we're like what like what could we do could we
00:18:02.339 --> 00:18:04.220
do this for rucking like would that even be exciting
00:18:04.220 --> 00:18:06.079
you know i'm like you're just walking you know
00:18:06.079 --> 00:18:09.200
what would anybody even care about that and uh
00:18:09.200 --> 00:18:11.240
and i kind of just it was just kind of that we
00:18:11.240 --> 00:18:12.559
talked about a little bit and then kind of left
00:18:12.559 --> 00:18:15.180
it alone um well this year it came back up a
00:18:15.180 --> 00:18:17.440
conversation through my accountability group
00:18:17.440 --> 00:18:19.160
they're like hey brad when are you going to do
00:18:19.160 --> 00:18:21.799
this thing that's really cool that we need to
00:18:21.799 --> 00:18:24.160
bring to life? And I was like, well, I guess
00:18:24.160 --> 00:18:28.019
it's going to be Q3. And so we decided that at
00:18:28.019 --> 00:18:31.799
the end of Q2 this past quarter, made it a three
00:18:31.799 --> 00:18:35.940
-month goal. And I said, hey, 25 people and a
00:18:35.940 --> 00:18:39.140
friend's backyard is my minimum goal. And then
00:18:39.140 --> 00:18:41.599
I'm going to nail that and then just try to make
00:18:41.599 --> 00:18:44.259
it as big as I can make it. And so my buddies
00:18:44.259 --> 00:18:46.180
have said, hey, I got your back. A few of them
00:18:46.180 --> 00:18:48.119
have given me some money to help me. I mean,
00:18:48.140 --> 00:18:49.640
this stuff's costing some real dollars here.
00:18:49.700 --> 00:18:52.059
I can imagine. Yeah. Like we've got, this is
00:18:52.059 --> 00:18:53.880
an actual production. I mean, it probably total
00:18:53.880 --> 00:18:56.920
cost value is over 60 grand. Logistics involved.
00:18:57.140 --> 00:18:59.880
Yeah. Yeah. Now, but a lot of this has been given
00:18:59.880 --> 00:19:02.240
to me. Like I've got a lot of like great people
00:19:02.240 --> 00:19:04.180
that are, they're helping to financially support
00:19:04.180 --> 00:19:05.920
this to get this off the ground the first year.
00:19:06.079 --> 00:19:09.420
And it is super cool. Super, super excited to
00:19:09.420 --> 00:19:12.230
bring this to life. It did pop up. And seemingly
00:19:12.230 --> 00:19:15.849
for me, at least, it was like Ruck90 wasn't on
00:19:15.849 --> 00:19:17.450
my radar. Buffalo Mentality wasn't on my radar.
00:19:17.509 --> 00:19:19.630
But like I kept seeing like Last Rucker Standing.
00:19:19.769 --> 00:19:21.730
I was like, man, this looks really cool. And
00:19:21.730 --> 00:19:24.490
I kept seeing it grow and grow online. So, man,
00:19:24.609 --> 00:19:26.589
I'm happy for you. This is great. OK, so let's
00:19:26.589 --> 00:19:27.970
talk about the format because it does borrow
00:19:27.970 --> 00:19:30.089
some elements from like a Backyard Ultra. Can
00:19:30.089 --> 00:19:33.170
you go into the format real quick? Yeah. I call
00:19:33.170 --> 00:19:36.910
it a Backyard Ultra with a twist. Right. I truly
00:19:36.910 --> 00:19:41.319
believe if we put on 20 pounds of weight. went
00:19:41.319 --> 00:19:44.160
two miles and went as far as we could go it would
00:19:44.160 --> 00:19:47.299
go 10 days i really believe it i don't have 10
00:19:47.299 --> 00:19:49.319
days to invest into that i don't have 10 days
00:19:49.319 --> 00:19:51.799
worth of cash to supply yeah yeah so i was like
00:19:51.799 --> 00:19:54.980
what is a format that i can create that would
00:19:54.980 --> 00:19:58.640
limit us to a 48 -hour event a 48 -hour endurance
00:19:58.640 --> 00:20:01.599
event is still an incredibly hard endurance event
00:20:01.599 --> 00:20:03.980
right but something that could use the backyard
00:20:03.980 --> 00:20:08.920
style um format but then at a certain point start
00:20:08.920 --> 00:20:11.690
creating an escalation that makes it hard for
00:20:11.690 --> 00:20:15.589
everyone. I think it's going to work. I think
00:20:15.589 --> 00:20:17.390
it's going to work. I think it's going to work.
00:20:17.930 --> 00:20:22.549
So I've got Mark Jones. I'm not sure if you've
00:20:22.549 --> 00:20:24.849
heard the name Mark Jones. He is the world record
00:20:24.849 --> 00:20:28.390
holder for rucking with a 40 -pound ruck, 24
00:20:28.390 --> 00:20:31.990
hours. He did 88 .67 miles. He's one of the first
00:20:31.990 --> 00:20:33.849
people to talk to me about this event. He's been
00:20:33.849 --> 00:20:37.049
talking to me about it for a few months now.
00:20:38.920 --> 00:20:41.359
he's kind of come to the to grips that like he's
00:20:41.359 --> 00:20:44.000
going to get to 48 and he's going to bypass that
00:20:44.000 --> 00:20:47.460
48 and then my conversation to him is I'm not
00:20:47.460 --> 00:20:49.940
going to let you do it man you know and so I
00:20:49.940 --> 00:20:52.440
was like as hard as you're coming I'm going to
00:20:52.440 --> 00:20:54.339
come back even harder for you and everybody else
00:20:54.339 --> 00:20:56.799
to make sure we don't get there but it is a delicate
00:20:56.799 --> 00:21:00.420
balance right because I could make it extremely
00:21:00.420 --> 00:21:03.700
hard from the very very beginning and really
00:21:03.700 --> 00:21:05.519
only have super athletes out there that are pushing
00:21:05.519 --> 00:21:08.940
hard and and maybe it goes 48 hours or We can
00:21:08.940 --> 00:21:13.440
try to limp the field along to get it all the
00:21:13.440 --> 00:21:17.259
way to 48 hours, right? My goal for this is that
00:21:17.259 --> 00:21:20.259
guys like you, guys like me, but guys like Mark
00:21:20.259 --> 00:21:23.039
can come out, be in the same container, be in
00:21:23.039 --> 00:21:25.400
the same box, walk through the same corral together.
00:21:26.160 --> 00:21:29.240
Me hit my personal records because I'm next to
00:21:29.240 --> 00:21:31.660
guys like Mark who are pushing, you know, harder
00:21:31.660 --> 00:21:34.359
than I can ever imagine. But also have, you know,
00:21:34.359 --> 00:21:36.160
my mom in the ring that she just did two laps
00:21:36.160 --> 00:21:38.039
and she's like, this is the best thing I ever
00:21:38.039 --> 00:21:41.819
did. you know yeah and so the opportunity is
00:21:41.819 --> 00:21:44.619
that the field will naturally start dwindling
00:21:44.619 --> 00:21:47.799
at some point and when they do we've identified
00:21:47.799 --> 00:21:50.140
who are the real super athletes in the group
00:21:50.140 --> 00:21:56.319
and now we turn the heat on yeah so it's uh it's
00:21:56.319 --> 00:21:58.500
that uh is that a farm i think with two open
00:21:58.500 --> 00:22:01.880
fields so yes it's at the gathering farm um which
00:22:01.880 --> 00:22:04.259
they're normally a wedding venue i've actually
00:22:04.259 --> 00:22:06.880
joked with them that They've not really been
00:22:06.880 --> 00:22:08.640
able to share much of my content because it's
00:22:08.640 --> 00:22:11.740
so off -brand with what they're doing. So they'll
00:22:11.740 --> 00:22:13.859
show some stories every once in a while. But
00:22:13.859 --> 00:22:15.960
I'm like, there's no real way to get you guys
00:22:15.960 --> 00:22:17.700
to be able to share some of what we're doing.
00:22:17.779 --> 00:22:19.720
But it's normally a wedding venue. Maybe you
00:22:19.720 --> 00:22:21.400
could rock in a tuxedo or something. I don't
00:22:21.400 --> 00:22:23.880
know. That would be amazing. Maybe next year
00:22:23.880 --> 00:22:27.640
promo. That would be fun. But they've got a beautiful
00:22:27.640 --> 00:22:33.319
space. They've got some elevation. And it's 140
00:22:33.319 --> 00:22:36.579
acres of land. I can create basically a perfect
00:22:36.579 --> 00:22:39.859
two -mile loop going in some of the woods, around
00:22:39.859 --> 00:22:42.359
some perimeters, down some gravel, around an
00:22:42.359 --> 00:22:47.920
old house. I mean, it's big open fields. It's
00:22:47.920 --> 00:22:51.039
some other tight little areas of the woods, but
00:22:51.039 --> 00:22:53.259
it's going to be a good time. Yeah, that's awesome.
00:22:53.500 --> 00:22:57.119
I like the open field concept because you'll
00:22:57.119 --> 00:22:59.240
be able to see your competitors. I remember like
00:22:59.240 --> 00:23:01.839
back in my cross -country days, there was a race
00:23:01.839 --> 00:23:04.400
around some farms and like you could see exactly
00:23:04.400 --> 00:23:06.579
where everybody was in the race. That was cool.
00:23:06.579 --> 00:23:08.579
It was like really unique. So I think that's
00:23:08.579 --> 00:23:10.180
going to be a fun element to the competition,
00:23:10.339 --> 00:23:12.599
being able to see people, maybe people pretending
00:23:12.599 --> 00:23:16.119
to be straggling back, but saving something for
00:23:16.119 --> 00:23:18.640
the last couple of hours. I don't know. It's
00:23:18.640 --> 00:23:20.259
going to be interesting. It'll be interesting.
00:23:20.380 --> 00:23:23.640
Yeah, sure. Yeah. So what's the field looking
00:23:23.640 --> 00:23:25.480
like? You said you got Mark Jones signed up.
00:23:25.519 --> 00:23:28.660
Any other big ruckers in the space? Um, there's
00:23:28.660 --> 00:23:30.720
definitely some, definitely some strong competition
00:23:30.720 --> 00:23:33.880
that I think is going to, uh, to give Mark, um,
00:23:34.079 --> 00:23:37.140
some good work. Uh, but we also have man, just,
00:23:37.259 --> 00:23:39.420
just average people that are showing up that
00:23:39.420 --> 00:23:41.599
are like, I don't know if it's going to be a
00:23:41.599 --> 00:23:43.400
five laps. I don't know if it's going to be 12
00:23:43.400 --> 00:23:45.299
laps, but I'm a, I'm a push, you know, as far
00:23:45.299 --> 00:23:48.019
as I can. And that's really what I wanted for
00:23:48.019 --> 00:23:51.980
this man is like these style of events are so
00:23:51.980 --> 00:23:54.799
intimidating to so many people, right? Like they,
00:23:54.859 --> 00:23:57.859
and they're normally. Not hidden, but this is
00:23:57.859 --> 00:23:59.559
not normally something that's like really put
00:23:59.559 --> 00:24:01.839
out there. Like you're not really until last
00:24:01.839 --> 00:24:04.420
all this this year. Like, I don't I don't know
00:24:04.420 --> 00:24:06.420
if there was ever really a production around
00:24:06.420 --> 00:24:11.539
a backyard ultra style event. And so, yeah, man,
00:24:11.619 --> 00:24:13.619
like just just motivating and inspiring people
00:24:13.619 --> 00:24:15.759
to to do things that they didn't think they could
00:24:15.759 --> 00:24:17.740
do. More with Brad in just a moment, including
00:24:17.740 --> 00:24:20.819
what to expect between each hourly ruck and a
00:24:20.819 --> 00:24:23.059
little on how they'll turn the heat up as the
00:24:23.059 --> 00:24:25.779
field begins to dwindle. But I want to take a
00:24:25.779 --> 00:24:27.480
quick break to say thanks for listening to this
00:24:27.480 --> 00:24:29.900
podcast. Really appreciate you tuning back in.
00:24:30.019 --> 00:24:32.180
If you know someone looking to start competing
00:24:32.180 --> 00:24:34.660
and rucking related challenges, please text this
00:24:34.660 --> 00:24:36.759
episode to them. Sharing this episode would help
00:24:36.759 --> 00:24:38.880
the show grow and help more people improve their
00:24:38.880 --> 00:24:43.799
health and lives. Okay, back to it. So, okay,
00:24:43.920 --> 00:24:50.900
it's two miles every hour, 48 hours. What's going
00:24:50.900 --> 00:24:53.420
to be happening between people finishing and
00:24:53.420 --> 00:24:57.130
waiting to start? their next loop like is there
00:24:57.130 --> 00:24:59.029
like a staging area or is it everybody bring
00:24:59.029 --> 00:25:00.809
your own stuff whatever you need you got to support
00:25:00.809 --> 00:25:04.369
yourself situation or what's that so the way
00:25:04.369 --> 00:25:07.630
that i've designed it because again this is a
00:25:07.630 --> 00:25:11.430
three -month road map um and i'm trying to create
00:25:11.430 --> 00:25:15.069
you know the best product i can in that time
00:25:15.069 --> 00:25:17.250
right so the way that i've designed it it's a
00:25:17.250 --> 00:25:21.869
100 self -supported race okay so everything that
00:25:21.869 --> 00:25:25.119
you need to support yourself for the 48 hours
00:25:25.119 --> 00:25:29.539
you need to bring if we have space spaces for
00:25:29.539 --> 00:25:31.740
10 by 10 canopies you can bring a cot you can
00:25:31.740 --> 00:25:34.359
bring a tent you can bring chairs you can bring
00:25:34.359 --> 00:25:39.180
two crew members to help you food water i mean
00:25:39.180 --> 00:25:41.539
bring everything that you could possibly need
00:25:41.539 --> 00:25:44.700
for this style of event but what i will say is
00:25:44.700 --> 00:25:47.460
i'm trying to figure out ways to support and
00:25:47.460 --> 00:25:50.720
do some things Out of the like the abundance
00:25:50.720 --> 00:25:52.660
of things that are coming in. If we've got if
00:25:52.660 --> 00:25:54.440
we've got other resources, I'm going to try to
00:25:54.440 --> 00:25:55.980
provide them. And I don't want to talk about
00:25:55.980 --> 00:25:58.440
them because. Yeah. So they'll be exciting. That's
00:25:58.440 --> 00:26:00.059
if we're able to pull it off. Yeah, that's great.
00:26:00.119 --> 00:26:01.480
And I've seen. Yeah, you've got a lot of buy
00:26:01.480 --> 00:26:03.920
in from pretty substantial sponsors, which is
00:26:03.920 --> 00:26:06.380
amazing. And just a short span of time to pull
00:26:06.380 --> 00:26:08.099
in some sponsorship like that. That's awesome.
00:26:08.140 --> 00:26:12.079
Yeah. Thank you. Thank you. It's I I've just
00:26:12.079 --> 00:26:15.460
got a great network of people that really believe
00:26:15.460 --> 00:26:17.759
in what we're doing. And they've they put us
00:26:17.759 --> 00:26:19.750
in front of the right people. to make your connection
00:26:19.750 --> 00:26:23.589
yeah uh Is there a space for RV parking? Because
00:26:23.589 --> 00:26:26.289
I had a friend of mine compete in an event similar
00:26:26.289 --> 00:26:28.009
to this and they brought an RV and they set up
00:26:28.009 --> 00:26:29.750
shop. They were watching college football games
00:26:29.750 --> 00:26:32.269
in between runs and everything like that. Yeah,
00:26:32.289 --> 00:26:34.890
that's cool. There should be. I mean, there's
00:26:34.890 --> 00:26:36.710
a lot of space out there. There should be some
00:26:36.710 --> 00:26:38.869
space for RV. I know I've got a couple of guys
00:26:38.869 --> 00:26:41.170
like my medic. He's going to have his RV out
00:26:41.170 --> 00:26:43.529
there and be on standby the whole time. And I've
00:26:43.529 --> 00:26:44.849
got a few other guys that have talked about bringing
00:26:44.849 --> 00:26:47.849
RV. And so we'll cross those bridges as they
00:26:47.849 --> 00:26:50.009
come in. But yeah, we should have plenty of room
00:26:50.009 --> 00:26:52.779
to park it. If you don't mind, let's move into
00:26:52.779 --> 00:26:57.920
the competitor's mindset because you mentioned
00:26:57.920 --> 00:27:01.240
previously the story of the cow and the buffalo
00:27:01.240 --> 00:27:04.960
and reading the copy on the landing page for
00:27:04.960 --> 00:27:06.940
Last Rocker Standing, you talk about the storm.
00:27:07.220 --> 00:27:11.920
Can you kind of go into what you think that storm
00:27:11.920 --> 00:27:13.819
would be for an event like this? When do you
00:27:13.819 --> 00:27:15.259
think it's going to happen? What do you think
00:27:15.259 --> 00:27:20.160
the competitors are going to be thinking? not
00:27:20.160 --> 00:27:22.519
only am I trying to build a cool event, not only
00:27:22.519 --> 00:27:23.980
am I trying to build something that's hard, but
00:27:23.980 --> 00:27:25.920
I'm also trying to build an experience, right?
00:27:26.019 --> 00:27:30.539
And so the storm represents things that we all
00:27:30.539 --> 00:27:34.140
face literally through our lives. Every year
00:27:34.140 --> 00:27:35.759
we're dealing with something. It could be big,
00:27:35.779 --> 00:27:38.319
it could be small. And when those things hit
00:27:38.319 --> 00:27:41.039
and when life becomes harder, we don't necessarily
00:27:41.039 --> 00:27:43.500
just get to walk away from it, right? And so
00:27:43.500 --> 00:27:46.539
that's what the storm represents in this capacity.
00:27:47.519 --> 00:27:51.930
I cannot. give out any as far as details of like
00:27:51.930 --> 00:27:55.269
what and when and how it's going to happen but
00:27:55.269 --> 00:28:00.089
um it will happen um the field may be responsible
00:28:00.089 --> 00:28:02.710
for when it happens um it could be time based
00:28:02.710 --> 00:28:05.970
you know it could be when um our most average
00:28:05.970 --> 00:28:08.369
athletes are are falling off and you know the
00:28:08.369 --> 00:28:11.210
the stronger people left um it could just be
00:28:11.210 --> 00:28:15.130
at an hour mark um and so i i'm building that
00:28:15.779 --> 00:28:19.759
kind of as a suspense mechanism. One, people
00:28:19.759 --> 00:28:21.380
like to know what they're walking into always,
00:28:21.640 --> 00:28:24.160
right? But that's not life. Life doesn't give
00:28:24.160 --> 00:28:26.460
you that. And you have to roll with the punches
00:28:26.460 --> 00:28:30.740
as things come. And so I will say, things that
00:28:30.740 --> 00:28:34.220
are on the table are pace, like how fast we do
00:28:34.220 --> 00:28:38.200
the lap, distance, however we could figure that
00:28:38.200 --> 00:28:42.000
out, right? Adding weight, which is... 100 the
00:28:42.000 --> 00:28:43.619
first thing that people think we're gonna do
00:28:43.619 --> 00:28:47.160
i'll tell you it's not um and then and then movement
00:28:47.160 --> 00:28:49.799
how how we move our bodies right that could be
00:28:49.799 --> 00:28:52.259
brutal if you really think about it and so i'll
00:28:52.259 --> 00:28:55.279
let your mind take you to what those uh those
00:28:55.279 --> 00:28:58.059
things could be but i have a strategy and it's
00:28:58.059 --> 00:29:01.099
not what you think um and it's not as brutal
00:29:01.099 --> 00:29:03.079
as what you think but i think the way that we
00:29:03.079 --> 00:29:05.079
do it over time is just going to wear you out
00:29:05.079 --> 00:29:09.420
yeah physically definitely and i think um just
00:29:09.420 --> 00:29:12.240
doing loop after loop after loop for two days
00:29:12.240 --> 00:29:13.940
straight mentally, it's going to be like, oh
00:29:13.940 --> 00:29:16.700
my gosh, like, are you going to have like a horn
00:29:16.700 --> 00:29:19.420
or a bell or something to signify that? So yeah,
00:29:19.440 --> 00:29:21.299
we'll have, we'll have horn. We'll have three
00:29:21.299 --> 00:29:22.740
minute, three minute, two minute, one minute
00:29:22.740 --> 00:29:25.500
warnings, 30, 30 second, 10 second countdowns.
00:29:26.019 --> 00:29:28.880
I'm planning for some tech and some, some coolness
00:29:28.880 --> 00:29:31.880
around some of that. Oh, cool. Yeah. So we're
00:29:31.880 --> 00:29:33.420
going to try to automate that. We're building
00:29:33.420 --> 00:29:35.960
it. We're building an app for everybody online
00:29:35.960 --> 00:29:39.980
that can. Yeah. That can watch and follow their
00:29:39.980 --> 00:29:42.980
favorite Rucker. We're going to have Rucker profiles
00:29:42.980 --> 00:29:46.779
so you can see, you know, my name, who I am,
00:29:46.859 --> 00:29:49.059
how old I am. Hell yeah. A couple of little different
00:29:49.059 --> 00:29:52.059
details about me. Right. And that way, like,
00:29:52.119 --> 00:29:53.960
hey, I want to follow Brad. Like he's a guy.
00:29:54.359 --> 00:29:56.619
Yeah. Yeah. Some buy in. And then when and then
00:29:56.619 --> 00:29:58.119
when I tap out, like they're going to be like,
00:29:58.200 --> 00:29:59.880
well, now I want to follow Mark. I'm not going
00:29:59.880 --> 00:30:02.400
to let this thing go. Right. And so not only
00:30:02.400 --> 00:30:04.880
building community that way, but also getting
00:30:04.880 --> 00:30:08.480
some buy in because. My major thing, my main
00:30:08.480 --> 00:30:10.859
thing is to impact people. And if I can use people
00:30:10.859 --> 00:30:13.900
like Mark to, to hear his story and to be like,
00:30:13.940 --> 00:30:16.119
man, that guy's cool. And if I can inspire you
00:30:16.119 --> 00:30:18.519
to walk out and grab some weight tomorrow, man,
00:30:18.619 --> 00:30:20.940
like that, that's, that's a win. That's really
00:30:20.940 --> 00:30:23.359
cool. And so we'll, we'll be live streaming for
00:30:23.359 --> 00:30:26.299
48 hours, um, along with the app and everything.
00:30:26.559 --> 00:30:29.579
Um, the big thing for me is wanting to get people
00:30:29.579 --> 00:30:31.599
from the outside that would never have an experience
00:30:31.599 --> 00:30:34.059
to see anything like this, to see it, to hopefully
00:30:34.059 --> 00:30:36.099
get sparked to do something cool. That's awesome.
00:30:36.440 --> 00:30:39.440
So I'm just, I'm going back to like the, the
00:30:39.440 --> 00:30:42.640
mental aspect of, of braving the storm. I'm just
00:30:42.640 --> 00:30:46.380
picturing, you know, I don't know, 36 hours into
00:30:46.380 --> 00:30:50.220
it. The rocker just finished a loop just in time
00:30:50.220 --> 00:30:53.279
and is already hearing like the two minute. warning
00:30:53.279 --> 00:30:55.319
bell and just like oh my gosh i gotta get back
00:30:55.319 --> 00:30:58.099
out there that's gonna be hard that's gonna that's
00:30:58.099 --> 00:31:00.000
definitely lying in the sand you're gonna cross
00:31:00.000 --> 00:31:02.900
it again or what's gonna happen so right really
00:31:02.900 --> 00:31:05.519
intrigued such a cool concept i'm glad that you're
00:31:05.519 --> 00:31:07.960
hosting this i'm glad that yeah you have so much
00:31:07.960 --> 00:31:10.720
support doing this is really cool uh i will definitely
00:31:10.720 --> 00:31:13.380
be logging in to to view it where can i go to
00:31:13.380 --> 00:31:16.720
do that just uh the landing page Yeah. Last record
00:31:16.720 --> 00:31:19.559
standing .com. Um, we will, we will have everything
00:31:19.559 --> 00:31:21.680
there. Um, there's, there's still spots there
00:31:21.680 --> 00:31:24.160
for free to sign up if you'd like, um, volunteer
00:31:24.160 --> 00:31:26.359
opportunities. Um, but yeah, we'll have the live
00:31:26.359 --> 00:31:27.740
stream there as well. And you can sign up right
00:31:27.740 --> 00:31:30.180
now to get on the watch party and that's where
00:31:30.180 --> 00:31:32.279
we'll, we'll send you the live stream link as
00:31:32.279 --> 00:31:34.519
soon as it's live. Awesome. Moving in towards
00:31:34.519 --> 00:31:36.559
the, the, the last couple of sections here of
00:31:36.559 --> 00:31:41.180
our, of our episode, uh, strategy. Um, has anybody
00:31:41.180 --> 00:31:44.730
shared their training strategy? for the last
00:31:44.730 --> 00:31:48.890
record standing um do you know i i just am thinking
00:31:48.890 --> 00:31:51.109
about doing like repetitive things over and over
00:31:51.109 --> 00:31:53.170
clearly people want to get down that like two
00:31:53.170 --> 00:31:56.269
mile mile rhythm um but again they don't know
00:31:56.269 --> 00:31:58.829
what to expect necessarily right has anybody
00:31:58.829 --> 00:32:00.849
shared with what sort of training strategy they're
00:32:00.849 --> 00:32:04.049
doing or um anything like that so yeah so um
00:32:04.049 --> 00:32:06.890
actually i have a buddy joe baker he's uh he's
00:32:06.890 --> 00:32:10.809
actually a a go rock um an instructor he he teaches
00:32:10.809 --> 00:32:13.029
you know people for, you know, go ruck events
00:32:13.029 --> 00:32:15.210
and things like that. And he actually built us
00:32:15.210 --> 00:32:19.369
a last rucker standing, uh, guide. And so if
00:32:19.369 --> 00:32:22.109
you, if you sign up, you get a link and it's
00:32:22.109 --> 00:32:24.470
got his guide in there and you just start at
00:32:24.470 --> 00:32:27.009
the week that you're on. Um, but it's, it's definitely
00:32:27.009 --> 00:32:29.049
rucking, but it's also some other movements and
00:32:29.049 --> 00:32:31.970
things like that to, to help build a little bit
00:32:31.970 --> 00:32:34.150
of strength and hopefully some resilience before
00:32:34.150 --> 00:32:36.970
they get out there. But just getting on your
00:32:36.970 --> 00:32:40.059
feet and moving is your best bet right now. Yeah.
00:32:40.259 --> 00:32:43.079
Do some mock trials at home, walk around the
00:32:43.079 --> 00:32:45.980
block, you know, wait 30 minutes, do it again,
00:32:46.019 --> 00:32:47.660
wait 30 minutes, do it again, see how your legs
00:32:47.660 --> 00:32:50.619
feel. Yeah. Because the lactic acid is going
00:32:50.619 --> 00:32:53.420
to be a big component to this in the later rounds.
00:32:53.720 --> 00:32:56.660
Oh, for sure. Yeah, maybe add some extra weight
00:32:56.660 --> 00:32:58.539
instead of just the 20 pounds, throw maybe 30
00:32:58.539 --> 00:33:00.859
or 40 pounds in there, train with that. That
00:33:00.859 --> 00:33:03.279
way when you get to race day, it feels a little
00:33:03.279 --> 00:33:06.380
lighter. Sure. So, okay, someone wants to sign
00:33:06.380 --> 00:33:08.519
up, they go to lastrockerstanding .com. Is that
00:33:08.519 --> 00:33:11.279
accurate? Yes, sir. Okay. They go there. There's
00:33:11.279 --> 00:33:13.440
all the information that you could ever need
00:33:13.440 --> 00:33:15.660
on there. If there's information that's not there,
00:33:15.720 --> 00:33:17.500
you can always reach out to me on our Instagram,
00:33:17.779 --> 00:33:20.000
lasttrackerstanding .com. But yeah, everything's
00:33:20.000 --> 00:33:22.759
there. The rules are there. Information of what
00:33:22.759 --> 00:33:26.140
you need to bring is there. So read it all. Don't
00:33:26.140 --> 00:33:27.539
say it wasn't there. Don't say you didn't know.
00:33:27.960 --> 00:33:30.839
Yeah. Yeah. Come prepared. Yeah. And it's in
00:33:30.839 --> 00:33:33.539
Moore, South Carolina, which is near Greenville,
00:33:33.619 --> 00:33:35.460
if I remember correctly. It's a little north
00:33:35.460 --> 00:33:37.420
of Greenville, right outside Spartanburg, South
00:33:37.420 --> 00:33:40.180
Carolina. Yes, sir. Moore. Okay. Good deal. Well,
00:33:40.180 --> 00:33:42.400
awesome. Brad, again, really appreciate you taking
00:33:42.400 --> 00:33:45.359
the time to have this chat. I'll include links
00:33:45.359 --> 00:33:47.940
in the episode description for The Last Worker
00:33:47.940 --> 00:33:50.000
Standing where you can go to sign up. But again,
00:33:50.220 --> 00:33:51.680
appreciate your time. This was a lot of fun.
00:33:52.079 --> 00:33:54.119
Yeah. Thank you, man. Thank you. So glad to be
00:33:54.119 --> 00:33:56.319
on here. All right, that wraps up my conversation
00:33:56.319 --> 00:33:58.680
with Brad Rooks. If you are interested in learning
00:33:58.680 --> 00:34:01.720
more about Last Rucker Standing or competing
00:34:01.720 --> 00:34:04.619
in it or watching it as it unfolds, head on over
00:34:04.619 --> 00:34:07.740
to lastruckerstanding .com. If you're interested
00:34:07.740 --> 00:34:11.019
in Joe Baker's program, the coach that put together
00:34:11.019 --> 00:34:13.480
the training program for the Last Rucker Standing,
00:34:13.719 --> 00:34:16.239
you can head over to his website. That website
00:34:16.239 --> 00:34:19.630
is joebakerfitness .com. If you want to reach
00:34:19.630 --> 00:34:21.690
out to me, head on over to theruckersedge .com
00:34:21.690 --> 00:34:24.469
or on Instagram at theruckersedgepod. And if
00:34:24.469 --> 00:34:26.309
you enjoyed today's episode, make sure to follow
00:34:26.309 --> 00:34:28.369
or subscribe to the show in your favorite podcast
00:34:28.369 --> 00:34:32.059
apps. You're notified of new episodes. The next
00:34:32.059 --> 00:34:35.599
episode, we will be talking to Jen Tillard. She
00:34:35.599 --> 00:34:37.659
has a really incredible story. She's a veteran.
00:34:37.800 --> 00:34:41.019
She endured some injuries, had some surgeries,
00:34:41.179 --> 00:34:45.179
overcame them, and recently competed in a 100
00:34:45.179 --> 00:34:48.599
-mile rucking event. Really great story. Can't
00:34:48.599 --> 00:34:50.719
wait for you to listen to it. But in the meantime,
00:34:51.059 --> 00:34:53.639
keep rucking. I will see y 'all in the next one.