Welcome to The Rucker’s Edge!
Sept. 21, 2026

Rucking Until You Quit: Inside Last Rucker Standing with Brad Rooks

Rucking Until You Quit: Inside Last Rucker Standing with Brad Rooks
Rucking Until You Quit: Inside Last Rucker Standing with Brad Rooks
The Rucker’s Edge
Rucking Until You Quit: Inside Last Rucker Standing with Brad Rooks

What would happen if you had to ruck two miles every hour for up to 48 hours?

That’s the premise behind Last Rucker Standing, a new endurance event created by Brad Rooks that combines the format of a backyard ultra with rucking.

In this episode of The Rucker’s Edge, Spencer talks with Brad about the creation of Last Rucker Standing, the mindset behind the event, and what competitors can expect when they arrive at the starting line.

Brad also explains how his own rucking journey led to the creation of Buffalo Mentality and Ruck 90, a 90-day challenge designed around consistency, accountability, and personal growth.

In This Episode

  • How Brad discovered rucking and why it gave him a level of mental clarity he hadn't experienced with other forms of exercise
  • The story behind Buffalo Mentality and the “storm” philosophy
  • How Ruck 90 uses accountability and consistency to help people build a more active lifestyle
  • Why Brad created Last Rucker Standing
  • How the backyard ultra format translates to rucking
  • The basic Last Rucker Standing format: two miles every hour
  • How the event is designed to accommodate both experienced endurance athletes and everyday ruckers
  • Why the event will be self-supported
  • What competitors can expect between loops
  • How the unknown “storm” will change the event as competitors progress
  • The role of pace, distance, weight, and movement in the later stages
  • How competitors are preparing for the event
  • Why mock trials and repeated efforts can help prepare competitors for the unique demands of the event
  • The importance of consistency and accountability in long-term rucking
  • Brad's vision for bringing more people into the world of competitive rucking

Links & Resources:

Notes:

  • Music Credit: "Play This Game" by Black Rhomb.
  • Disclaimer: The information presented in this episode is for educational purposes only and should not be considered medical advice. Always consult a qualified healthcare professional before beginning any exercise program or making changes to your health, fitness, or nutrition routine.
WEBVTT

00:00:00.000 --> 00:00:03.580
Two miles every hour for two days. How long could

00:00:03.580 --> 00:00:06.179
you go? That's the idea behind Last Rucker Standing,

00:00:06.400 --> 00:00:08.900
a new 48 -hour endurance event that combines

00:00:08.900 --> 00:00:11.580
the format of a backyard ultra with rucking.

00:00:12.080 --> 00:00:14.960
Competitors compete two miles every hour, and

00:00:14.960 --> 00:00:17.480
as the event progresses, the challenge changes.

00:00:18.199 --> 00:00:20.539
The goal is to keep going while the field gets

00:00:20.539 --> 00:00:23.679
smaller and the physical and mental demands continue

00:00:23.679 --> 00:00:27.370
to build. Today I'm talking with Brad Rooks,

00:00:27.370 --> 00:00:29.449
the creator of Last Rucker Standing and the founder

00:00:29.449 --> 00:00:32.070
of Buffalo Mentality, about how this event came

00:00:32.070 --> 00:00:34.990
together, what competitors can expect, how they

00:00:34.990 --> 00:00:37.549
should prepare, and the mindset he hopes people

00:00:37.549 --> 00:00:40.750
take away from this experience. You're listening

00:00:40.750 --> 00:00:42.649
to the Rucker's Edge podcast, a show all about

00:00:42.649 --> 00:00:44.469
rucking that is designed to help you improve

00:00:44.469 --> 00:00:46.810
your rucking routine, lose weight, and ultimately

00:00:46.810 --> 00:00:49.539
gain your strength and energy back. Each episode

00:00:49.539 --> 00:00:51.979
dives into the science, stories, and strategies

00:00:51.979 --> 00:00:54.179
behind rucking. You'll learn from top ruckers,

00:00:54.299 --> 00:00:56.420
coaches, health experts, and performance specialists

00:00:56.420 --> 00:00:58.119
who break down what it takes to train smarter,

00:00:58.359 --> 00:01:00.859
recover faster, and stay ready for the next challenge.

00:01:01.119 --> 00:01:03.259
So whether you're new to rucking or an experienced

00:01:03.259 --> 00:01:05.079
rucker that's already logged hundreds of miles,

00:01:05.379 --> 00:01:07.459
this is the show for you. I'm your host, Spencer.

00:01:07.680 --> 00:01:10.040
Thanks for listening in. Before we get going

00:01:10.040 --> 00:01:12.239
into today's episode, I want to take a brief

00:01:12.239 --> 00:01:14.560
second to explain what's been going on with the

00:01:14.560 --> 00:01:16.989
Rucker's Edge. Because a number of you have reached

00:01:16.989 --> 00:01:19.250
out to check on me and make sure everything's

00:01:19.250 --> 00:01:21.730
okay. First of all, I really appreciate the wellness

00:01:21.730 --> 00:01:25.090
checks. One of the things I've come to love about

00:01:25.090 --> 00:01:26.989
this community is that you genuinely seem to

00:01:26.989 --> 00:01:29.189
care about the people who are a part of it. And

00:01:29.189 --> 00:01:31.750
I genuinely care about you guys too. That's a

00:01:31.750 --> 00:01:33.989
big part of why I started this podcast in the

00:01:33.989 --> 00:01:36.409
first place. I want to help people get healthier,

00:01:36.569 --> 00:01:38.409
get moving, and hopefully get some of their strength

00:01:38.409 --> 00:01:40.730
and energy back. So yes, I'm doing great. Thanks

00:01:40.730 --> 00:01:42.430
for all the check -ins. I appreciate it, guys.

00:01:43.180 --> 00:01:45.120
The reason you haven't heard a new episode in

00:01:45.120 --> 00:01:47.480
a few months, it's pretty simple. When I started

00:01:47.480 --> 00:01:49.659
this podcast, one of my goals was to publish

00:01:49.659 --> 00:01:52.640
an episode every week for an entire year. I hit

00:01:52.640 --> 00:01:56.340
episode 52, and once I got there, I decided I

00:01:56.340 --> 00:01:59.359
needed to take a bit of a break. There's no team

00:01:59.359 --> 00:02:02.120
behind this podcast. It's just me. And getting

00:02:02.120 --> 00:02:05.620
an episode from idea to a finished podcast takes

00:02:05.620 --> 00:02:08.819
a lot of time and a lot of work. You know, I've

00:02:08.819 --> 00:02:10.680
got a family, you know, that always comes first

00:02:10.680 --> 00:02:12.840
to me. I have a full -time job and I'm trying

00:02:12.840 --> 00:02:14.979
to make sure I'm staying on top of my health

00:02:14.979 --> 00:02:17.620
and physical fitness in between. The Rutgers

00:02:17.620 --> 00:02:20.300
Edge podcast is important to me, but it has to

00:02:20.300 --> 00:02:22.620
fit into all those other priorities of mine.

00:02:23.039 --> 00:02:25.039
Could I keep putting out an episode every week?

00:02:25.120 --> 00:02:28.039
Maybe someday if I had a team helping me, but

00:02:28.039 --> 00:02:29.840
right now I just, I don't have the time, the

00:02:29.840 --> 00:02:32.400
energy, financial resources to maintain that

00:02:32.400 --> 00:02:35.599
schedule. So moving forward. I'm going to publish

00:02:35.599 --> 00:02:38.620
one episode a month. I'm committed to that. That's

00:02:38.620 --> 00:02:41.780
what we're going to do moving forward. I thought

00:02:41.780 --> 00:02:44.620
about doing seasons. I've thought about publishing

00:02:44.620 --> 00:02:47.879
more frequently than just once a month, but monthly

00:02:47.879 --> 00:02:50.400
feels like a good spot for me right now. It gives

00:02:50.400 --> 00:02:52.560
me enough time to create episodes that I'm excited

00:02:52.560 --> 00:02:55.099
about while still keeping the podcast going and

00:02:55.099 --> 00:02:58.080
continuing to bring some of the stories, ideas,

00:02:58.280 --> 00:03:01.979
and lessons that I think are worth hearing. So

00:03:01.979 --> 00:03:05.400
this podcast isn't about to podfade. I'm going

00:03:05.400 --> 00:03:07.719
to be shifting gears a little bit and I actually

00:03:07.719 --> 00:03:09.800
have a few episodes already in the bank that

00:03:09.800 --> 00:03:11.780
I'm really excited to share with you. And the

00:03:11.780 --> 00:03:14.080
first one is today's episode with Brad Rucks.

00:03:14.599 --> 00:03:17.379
Man, Brad is one of those guys where I hear everything

00:03:17.379 --> 00:03:19.780
he's got going on and I think, when does this

00:03:19.780 --> 00:03:23.340
dude sleep? He's got a family. He's running businesses.

00:03:24.099 --> 00:03:26.879
He's involved in multiple communities. He stays

00:03:26.879 --> 00:03:29.120
on top of his health and fitness. He's building

00:03:29.120 --> 00:03:32.000
Buffalo Mentality, Ruck90, and now Last Rucker

00:03:32.000 --> 00:03:34.039
Standing. I mean, come on, Brad. When do you

00:03:34.039 --> 00:03:37.000
sleep, dude? I wanted to have him on the podcast

00:03:37.000 --> 00:03:38.780
because The Last Rucker Standing is a really

00:03:38.780 --> 00:03:41.759
interesting new rucking event coming up in October.

00:03:43.759 --> 00:03:46.819
Yeah, it just popped out of nowhere. He explains

00:03:46.819 --> 00:03:51.460
that in this episode. He's really expedited putting

00:03:51.460 --> 00:03:55.280
this thing together. Really cool. Like I mentioned

00:03:55.280 --> 00:03:57.759
before, this thing has elements of a backyard

00:03:57.759 --> 00:04:00.879
ultra and Brad has put a lot of thought into

00:04:00.879 --> 00:04:03.300
making it more than just a rucking event. So

00:04:03.300 --> 00:04:06.659
welcome back to the Rutgers Edge podcast. It's

00:04:06.659 --> 00:04:08.800
good to be back. I hope you enjoy this conversation

00:04:08.800 --> 00:04:12.189
with Brad Rooks from Buffalo Mentality. Brad

00:04:12.189 --> 00:04:14.110
Rooks, thanks so much for joining me here on

00:04:14.110 --> 00:04:16.769
the Rutgers Edge podcast. We just, we caught

00:04:16.769 --> 00:04:18.769
up a little bit, introduced ourselves prior to

00:04:18.769 --> 00:04:20.810
hit and record. I'm just, I'm happy that you're

00:04:20.810 --> 00:04:23.470
here. I've been following you on Instagram and

00:04:23.470 --> 00:04:26.310
seeing this new event pop up, was curious about

00:04:26.310 --> 00:04:28.689
it. So happy to have you here to talk about it,

00:04:28.730 --> 00:04:30.149
educate some people out there about this new

00:04:30.149 --> 00:04:33.069
event, the Last Rutgers Standing, which is, I

00:04:33.069 --> 00:04:35.149
think, scheduled for October 9th, that weekend.

00:04:35.230 --> 00:04:37.930
Is that accurate? Absolutely. Okay. Very good.

00:04:37.990 --> 00:04:39.649
Yeah. Thanks for being here. Super excited to

00:04:39.649 --> 00:04:41.699
be here, man. Thank you so much as well. I'm

00:04:41.699 --> 00:04:44.199
curious, what has your rucking journey been like?

00:04:44.240 --> 00:04:45.920
When did you start? What were you doing before

00:04:45.920 --> 00:04:50.139
rucking? So before rucking, man, I was honestly

00:04:50.139 --> 00:04:52.819
kind of wavering a little bit in my fitness.

00:04:53.240 --> 00:04:56.079
I go to the gym, hit the sauna, we'll do some

00:04:56.079 --> 00:04:58.100
stuff like that, but there was nothing super

00:04:58.100 --> 00:05:03.939
consistent and nothing that was giving me the

00:05:03.939 --> 00:05:06.730
ability to really process any thought. right

00:05:06.730 --> 00:05:09.050
and i had a buddy he was talking about rucking

00:05:09.050 --> 00:05:11.430
and he had this ruck vest and he's like man this

00:05:11.430 --> 00:05:13.350
thing's like uncomfortable i'm thinking get rid

00:05:13.350 --> 00:05:16.449
of it and uh i was like don't get rid of it like

00:05:16.449 --> 00:05:18.009
i'd like to try it you know i didn't want to

00:05:18.009 --> 00:05:20.170
go out and buy anything right then um and so

00:05:20.170 --> 00:05:23.290
i put it put in some plates i put it on i started

00:05:23.290 --> 00:05:25.889
rucking and after a few days realized like hey

00:05:25.889 --> 00:05:28.629
this is this is a different type of thing um

00:05:28.629 --> 00:05:31.750
it's not super hard to do but it ends up being

00:05:31.750 --> 00:05:34.139
hard if you continue in you know putting yourself

00:05:34.139 --> 00:05:37.220
under time but the the mental clarity and the

00:05:37.220 --> 00:05:40.180
the things that started being birthed just while

00:05:40.180 --> 00:05:42.959
putting time on my feet um was just night and

00:05:42.959 --> 00:05:45.420
day comparison to anything i've ever experienced

00:05:45.420 --> 00:05:48.300
in a physical activity and so i was hooked i

00:05:48.300 --> 00:05:50.279
was hooked like you know two weeks in i'm like

00:05:50.279 --> 00:05:52.939
i found something here and so i just started

00:05:52.939 --> 00:05:54.980
creating programs around it to keep me into it

00:05:54.980 --> 00:05:58.620
that's cool yeah so i i similar experience on

00:05:58.620 --> 00:06:02.899
my end the the The mental clarity I get from

00:06:02.899 --> 00:06:06.139
rucking compared to nothing else, any other type

00:06:06.139 --> 00:06:08.100
of exercise, I guess, I was doing. What were

00:06:08.100 --> 00:06:09.660
you doing? You just hitting the gym? Did you

00:06:09.660 --> 00:06:12.360
do any endurance training as well? I hit the

00:06:12.360 --> 00:06:15.639
gym. Man, I would try running. I hate running,

00:06:15.680 --> 00:06:18.560
man. I've really tried to be a runner so many

00:06:18.560 --> 00:06:20.399
different times, and I'll probably continue to

00:06:20.399 --> 00:06:22.819
try to be a runner after this. But something

00:06:22.819 --> 00:06:25.399
about rucking, I mean, it's very similar in movement.

00:06:26.410 --> 00:06:29.170
i can i can do this and then i don't feel like

00:06:29.170 --> 00:06:31.250
i'm just walking i've got a little bit of you

00:06:31.250 --> 00:06:32.670
know a little bit of weight on it to make a little

00:06:32.670 --> 00:06:34.509
bit harder but other than that was just going

00:06:34.509 --> 00:06:37.589
to the gym um was meditating you know sauna stuff

00:06:37.589 --> 00:06:41.269
nothing but nothing that kept me away from the

00:06:41.269 --> 00:06:43.509
noise long enough to really make an impact yeah

00:06:43.509 --> 00:06:45.750
okay so one of the main benefits that you're

00:06:45.750 --> 00:06:49.050
getting from rucking is uh the mental clarity

00:06:49.050 --> 00:06:52.829
and how well it benefits your mental health.

00:06:52.910 --> 00:06:55.050
You went on to create Buffalo Mentality. I'm

00:06:55.050 --> 00:06:58.470
curious about its inception. Was there a specific

00:06:58.470 --> 00:07:02.509
moment or in Iraq or some sort of life event

00:07:02.509 --> 00:07:04.970
that kind of spurred that thought? Maybe I should

00:07:04.970 --> 00:07:07.180
start sharing this with people. Yeah, absolutely.

00:07:07.480 --> 00:07:10.019
So Buffalo mentality came out of a conversation

00:07:10.019 --> 00:07:12.699
inside of an accountability group that I'm in.

00:07:13.300 --> 00:07:16.180
There was a guy that was having a hard time with

00:07:16.180 --> 00:07:18.360
something that he had done in his past. We'll

00:07:18.360 --> 00:07:21.060
say IRS or whatnot. And it's coming back. He's

00:07:21.060 --> 00:07:23.639
changed his he's changed his ways today. But

00:07:23.639 --> 00:07:25.800
that thing from way back then is coming and coming

00:07:25.800 --> 00:07:28.000
and showing itself. And he's like, I don't know

00:07:28.000 --> 00:07:30.100
what I'm going to do. Like my wife is going to

00:07:30.100 --> 00:07:33.180
leave me this other. And I remember this story

00:07:33.180 --> 00:07:36.589
about the cow versus the buffalo. and how in

00:07:36.589 --> 00:07:40.050
in storms and in nature you know they're they're

00:07:40.050 --> 00:07:42.589
similar size they they're in the same weather

00:07:42.589 --> 00:07:45.589
but they essentially respond very different to

00:07:46.199 --> 00:07:48.300
the weather through the storm that's coming a

00:07:48.300 --> 00:07:50.779
cow will try to bed down get away from it you

00:07:50.779 --> 00:07:54.720
know hide wait for it to come a buffalo goes

00:07:54.720 --> 00:07:57.740
directly into the storm usually in its herd and

00:07:57.740 --> 00:08:00.720
you know they're not taking any less damage they're

00:08:00.720 --> 00:08:03.240
just going through it quicker and because they're

00:08:03.240 --> 00:08:05.660
doing it they're building resilience and ultimately

00:08:05.660 --> 00:08:08.279
becoming bigger stronger you know animals along

00:08:08.279 --> 00:08:11.980
the way and so i thought about that and told

00:08:11.980 --> 00:08:14.480
this story to this guy that's this experience

00:08:14.480 --> 00:08:17.240
in this you know this hardship and i'm like hey

00:08:17.240 --> 00:08:20.779
like the only other option is to run away it's

00:08:20.779 --> 00:08:22.660
going to get bigger if you run away we have to

00:08:22.660 --> 00:08:25.439
face it and i said you know that's that's buffalo

00:08:25.439 --> 00:08:27.120
mentality and it kind of just kind of came out

00:08:27.120 --> 00:08:29.660
right then i was up to like 3 a .m that night

00:08:29.660 --> 00:08:33.240
designing and i'm a i'm a creative graphic designer

00:08:33.240 --> 00:08:37.340
type in a type personality um and so i just started

00:08:37.340 --> 00:08:39.860
building kind of building the brand and trying

00:08:39.860 --> 00:08:42.539
to put some legs to it because it's like the

00:08:42.539 --> 00:08:45.879
thing is is we all have a tendency to just want

00:08:45.879 --> 00:08:48.539
to run and turn away from that thing right and

00:08:48.539 --> 00:08:51.879
it never turns out any better when we do it but

00:08:51.879 --> 00:08:54.279
if we'll stick to it if we'll put our heads down

00:08:54.279 --> 00:08:58.139
if we'll just do the hard thing eventually the

00:08:58.139 --> 00:09:00.580
storm will be gone and we'll be much better for

00:09:00.580 --> 00:09:03.419
it Yeah. Oh man, that's fantastic. What a cool

00:09:03.419 --> 00:09:06.700
story. So what, if you could, could you describe

00:09:06.700 --> 00:09:09.320
what Buffalo Mentality is and who it serves?

00:09:31.039 --> 00:09:32.700
bettering your life because you've you know figured

00:09:32.700 --> 00:09:35.639
your mental stuff out that's awesome yeah i i

00:09:35.639 --> 00:09:37.519
feel like a lot of people could benefit from

00:09:37.519 --> 00:09:39.179
programs like that so thanks for creating that

00:09:39.179 --> 00:09:42.100
i'm sure you've helped numerous people footprint

00:09:42.100 --> 00:09:46.440
wise is it in person is it virtual So Buffalo

00:09:46.440 --> 00:09:50.220
Mentality is the mindset, is the brand behind.

00:09:50.940 --> 00:09:53.879
I'm building an ecosystem of challenges underneath

00:09:53.879 --> 00:09:56.600
the brand because if we're not challenging ourselves,

00:09:56.820 --> 00:09:58.419
if we're not holding ourselves to a standard

00:09:58.419 --> 00:10:01.059
and to a container, then we'll flip and we'll

00:10:01.059 --> 00:10:04.200
wander around. And so my first challenge underneath

00:10:04.200 --> 00:10:07.419
Buffalo Mentality is Ruck 90. And so Ruck 90

00:10:07.419 --> 00:10:10.639
is a 90 -day rucking challenge to where I tell

00:10:10.639 --> 00:10:13.019
you to put on 20 pounds and ruck 100 miles in

00:10:13.019 --> 00:10:17.980
90 days. easy gotcha easy if you show up every

00:10:17.980 --> 00:10:21.419
day exactly it's 1 .05 miles a day if you show

00:10:21.419 --> 00:10:24.120
up every day if you don't those miles start stacking

00:10:24.120 --> 00:10:27.179
up and they become hard then they all turn into

00:10:27.179 --> 00:10:29.639
the things that we've all done in our lives where

00:10:29.639 --> 00:10:32.080
we spin spin spin spin try to get the thing done

00:10:32.080 --> 00:10:34.000
and then move and spin spin spin trying to get

00:10:34.000 --> 00:10:36.919
the thing done versus just being consistent over

00:10:36.919 --> 00:10:39.399
time and and building a consistent lifestyle

00:10:39.399 --> 00:10:43.740
um ruck 90s all virtual So you could go to ruck90

00:10:43.740 --> 00:10:46.659
.com and you sign up. It's 50 bucks. Essentially,

00:10:46.720 --> 00:10:51.019
you text in your miles to me. I've got an automated

00:10:51.019 --> 00:10:52.899
system that I've built out that'll iterate your

00:10:52.899 --> 00:10:56.120
miles, tell you where you're at in your progress,

00:10:56.379 --> 00:10:59.899
give you some motivation over time. One of my

00:10:59.899 --> 00:11:03.639
big things is if I expect action, then I can

00:11:03.639 --> 00:11:06.840
measure inaction. And the best way to hold someone

00:11:06.840 --> 00:11:09.840
accountable is through visibility. And so I use

00:11:09.840 --> 00:11:12.750
data and... the understanding that you've committed

00:11:12.750 --> 00:11:15.789
to doing this thing to say, Hey, when you haven't

00:11:15.789 --> 00:11:18.269
shown up, I just let everybody know that you

00:11:18.269 --> 00:11:21.009
haven't shown up. I have a, I call it the stagnant

00:11:21.009 --> 00:11:23.750
Rucker report. I like that. And you, after four

00:11:23.750 --> 00:11:26.450
days to where you have just sat on your butt

00:11:26.450 --> 00:11:28.649
or you got busy or you went on vacation or whatnot,

00:11:28.830 --> 00:11:31.149
you're going to get a text from me. Hey, just

00:11:31.149 --> 00:11:34.149
letting you know. At day eight, so you have seven

00:11:34.149 --> 00:11:35.830
days, but at day eight, you'll be disqualified

00:11:35.830 --> 00:11:38.929
from the challenge because you're not being active.

00:11:39.029 --> 00:11:41.090
This is an active challenge, and we're not going

00:11:41.090 --> 00:11:43.509
to give people permission not to be active. And

00:11:43.509 --> 00:11:45.210
so if you don't want to be active, you won't

00:11:45.210 --> 00:11:47.990
be here type of thing, right? And it normally,

00:11:48.210 --> 00:11:49.970
people normally get, you know, I don't want to

00:11:49.970 --> 00:11:52.450
do it as being like a mean thing, but part of

00:11:52.450 --> 00:11:56.009
this, part of the $50, so to speak, is me holding

00:11:56.009 --> 00:11:57.710
you accountable to the thing that you thought

00:11:57.710 --> 00:12:00.899
was a good idea at that one time, right? We all

00:12:00.899 --> 00:12:02.580
think things are a good idea when we say them.

00:12:02.740 --> 00:12:05.340
And then we're like, hey, back away from that

00:12:05.340 --> 00:12:08.259
thing, you know? Yeah. But the coolest part of

00:12:08.259 --> 00:12:12.559
it is that you stay active, you go 90 days, you

00:12:12.559 --> 00:12:16.080
cross 100 miles, you get a t -shirt. And then

00:12:16.080 --> 00:12:17.759
on the back of your t -shirt, you get the number,

00:12:17.799 --> 00:12:20.440
you get your mileage category that you hit. Nice.

00:12:20.480 --> 00:12:23.500
100 miles is just the barrier to get your t -shirt.

00:12:23.980 --> 00:12:28.240
I've had people do 200, 300, 400. This last quarter,

00:12:28.340 --> 00:12:30.580
a guy hit our record, which is 1 ,000 miles in

00:12:30.580 --> 00:12:34.559
90 days. In 90 days? In 90 days. Whoa. Yeah.

00:12:34.659 --> 00:12:38.179
Good for him. Yeah. I wish I had the time to

00:12:38.179 --> 00:12:42.639
do that. Yeah, he put in a lot of effort. Good

00:12:42.639 --> 00:12:45.879
for him. My record before that was 901. Wow.

00:12:46.200 --> 00:12:48.740
Yeah. That's phenomenal. But yeah, I mean, going

00:12:48.740 --> 00:12:51.580
back to the accountability. portion you know

00:12:51.580 --> 00:12:54.639
you know numbers don't lie so it's easy to track

00:12:54.639 --> 00:12:57.279
and accountability is a great driver so that's

00:12:57.279 --> 00:12:59.159
a that's a good motivator there and yeah you're

00:12:59.159 --> 00:13:01.299
just you're you're doing your job as a facilitator

00:13:01.299 --> 00:13:03.139
like let's let's keep going let's get back on

00:13:03.139 --> 00:13:06.879
the back on the trail yeah um what i like about

00:13:06.879 --> 00:13:10.879
ruck 90 is it you mentioned you know um like

00:13:10.879 --> 00:13:12.600
records and stuff, but it's not really necessarily

00:13:12.600 --> 00:13:14.320
like a leaderboard. Like you're not really competing

00:13:14.320 --> 00:13:16.100
with other people. It's like, it's for yourself.

00:13:16.200 --> 00:13:17.879
It's for your own personal development, for your

00:13:17.879 --> 00:13:20.360
own accountability. So that's a pretty cool aspect.

00:13:20.440 --> 00:13:22.340
You're kind of, you're not really competing with

00:13:22.340 --> 00:13:24.600
yourself, but you're, you're trying to do something

00:13:24.600 --> 00:13:26.960
for the benefit of your professional or your,

00:13:27.000 --> 00:13:29.620
your personal growth. That's awesome. I feel

00:13:29.620 --> 00:13:32.240
like it's got, it's got kind of a 75 hard type

00:13:32.240 --> 00:13:34.379
of mentality. Like you can do it by yourself.

00:13:34.740 --> 00:13:37.809
Um, but I do actually have a leaderboard. Oh,

00:13:37.830 --> 00:13:42.269
you do? Oh, yeah. Sorry. No, there's an app that

00:13:42.269 --> 00:13:45.230
you'll have, that you'll have access to. There's

00:13:45.230 --> 00:13:47.090
technology. You can see yourself. You can see

00:13:47.090 --> 00:13:49.309
your projected number of miles you're doing based

00:13:49.309 --> 00:13:53.789
on where you're at. It doesn't necessarily have

00:13:53.789 --> 00:13:56.250
to be a competition. It could be a very isolated

00:13:56.250 --> 00:13:59.440
challenge. There's some smack talking going on.

00:13:59.500 --> 00:14:02.639
Don't worry. That's Evan's. Cool. And that's

00:14:02.639 --> 00:14:06.379
also another good motivator for me. Well, that's

00:14:06.379 --> 00:14:10.960
how we got our guy to the last 900 record. It

00:14:10.960 --> 00:14:14.059
was him and one other guy that were going back

00:14:14.059 --> 00:14:16.919
to back. He would do a rock, submit it. And he's

00:14:16.919 --> 00:14:18.279
like, no, you're not being in front of me. And

00:14:18.279 --> 00:14:20.539
they would just leapfrog each other every day.

00:14:20.759 --> 00:14:23.460
And they just drove each other like they push

00:14:23.460 --> 00:14:25.899
each other hard. I was very impressed. I was

00:14:25.899 --> 00:14:28.659
very impressed. Yeah. That's cool. Man. Okay.

00:14:28.759 --> 00:14:32.059
Okay. So, so what are the most common reason

00:14:32.059 --> 00:14:35.940
that maybe some people won't complete the challenge?

00:14:36.000 --> 00:14:37.360
I don't know if you're willing to go there or

00:14:37.360 --> 00:14:39.340
not, but I'm just curious. No, there's a lot

00:14:39.340 --> 00:14:41.139
of reasons. Yeah. Yeah. There's, there's many

00:14:41.139 --> 00:14:43.899
reasons. People, the reasons that I hear is,

00:14:43.899 --> 00:14:46.820
ah, man, I've got, I got vacation and vacation.

00:14:47.080 --> 00:14:48.279
We're going to be out of, we're going to be out

00:14:48.279 --> 00:14:50.240
of the country for seven days. I'm like, what

00:14:50.240 --> 00:14:52.919
does that mean? Why does that matter? You can't,

00:14:52.919 --> 00:14:55.809
you can't find a book bag. You can't figure out

00:14:55.809 --> 00:14:57.470
how to get 20 pounds on your shoulders and walk.

00:14:57.710 --> 00:15:01.190
Like this is not, I came to this solo excursion.

00:15:01.750 --> 00:15:04.269
I forgot my ruck. It was the most embarrassing

00:15:04.269 --> 00:15:06.850
thing, right? Like I ruck every day. I forgot

00:15:06.850 --> 00:15:09.470
my ruck, but I have my laptop bag and I've got

00:15:09.470 --> 00:15:11.450
plenty of things that I can stuff inside of it

00:15:11.450 --> 00:15:13.970
to get it up to weight and we'll go do it. You

00:15:13.970 --> 00:15:17.750
know, it's, if you want the excuse, you'll make

00:15:17.750 --> 00:15:20.230
the excuse. right if you want to figure out how

00:15:20.230 --> 00:15:22.370
to do it you'll figure out how to do it um so

00:15:22.370 --> 00:15:26.450
vacations one people say um people get bored

00:15:26.450 --> 00:15:29.669
right they think they're like oh i hit 100 miles

00:15:29.669 --> 00:15:32.049
it was too easy like some of my super athlete

00:15:32.049 --> 00:15:34.789
type of people they're like they're like oh well

00:15:34.789 --> 00:15:38.190
i crushed it dude i hit 100 miles okay but then

00:15:38.190 --> 00:15:41.210
they stopped and they got disqualified well that's

00:15:41.210 --> 00:15:43.850
that's the point of this challenge is that we

00:15:43.850 --> 00:15:46.320
don't do the hard thing and we stop We do the

00:15:46.320 --> 00:15:47.960
hard thing and then we continue to see how far

00:15:47.960 --> 00:15:51.460
we can go. Right. Right. I built this essentially

00:15:51.460 --> 00:15:55.679
Ruck 90 as the anti weekend race, the anti last

00:15:55.679 --> 00:15:58.019
trucker standing, if you will. Right. Because

00:15:58.019 --> 00:16:02.299
I'm the type of personality that I want to train

00:16:02.299 --> 00:16:04.480
for the last trucker standing event. And then

00:16:04.480 --> 00:16:07.179
I do the event and then I go back and I have

00:16:07.179 --> 00:16:09.320
a few beers and I'm not really worried about

00:16:09.320 --> 00:16:11.340
anything fitness because I just did this really

00:16:11.340 --> 00:16:14.419
successful thing. Right. Right. But yeah. that's

00:16:14.419 --> 00:16:16.720
not good that's not a good way to to operate

00:16:16.720 --> 00:16:18.799
and so that's why i built things like rook 90

00:16:18.799 --> 00:16:21.360
to kind of counteract that so that we're battle

00:16:21.360 --> 00:16:24.710
ready all the time right Oh, that's great. Okay.

00:16:24.769 --> 00:16:26.610
So you did mention Last Rocker Standing. Let's

00:16:26.610 --> 00:16:28.389
get into that. So this is the other challenge.

00:16:28.649 --> 00:16:30.889
Outside of Last Rocker Standing and Rock 90,

00:16:31.110 --> 00:16:33.730
do you have any other challenges? There's going

00:16:33.730 --> 00:16:37.129
to be about 15 90 -day challenges coming out.

00:16:37.350 --> 00:16:40.149
Like Run 90 is already out. It's a running challenge.

00:16:40.450 --> 00:16:42.450
We'll have Hike 90. We're going to have some

00:16:42.450 --> 00:16:46.330
lower barriers like Walk 90 for people that don't

00:16:46.330 --> 00:16:48.450
feel like they can rock, right? So I'm trying

00:16:48.450 --> 00:16:52.940
to create essentially a 90 -day ecosystem. Not

00:16:52.940 --> 00:16:55.679
all fitness. Right. That you can look at and

00:16:55.679 --> 00:16:57.440
you're like, I want to plug into these directions

00:16:57.440 --> 00:17:00.220
this quarter and I'm going to go and better myself

00:17:00.220 --> 00:17:02.360
in that direction this quarter. And that's great.

00:17:02.500 --> 00:17:05.819
OK, so lack of last record standing. We kind

00:17:05.819 --> 00:17:09.400
of talked about the the one of the purposes for

00:17:09.400 --> 00:17:12.079
this. But was there a specific moment or a specific

00:17:12.079 --> 00:17:13.720
time that you were like, you know what we're

00:17:13.720 --> 00:17:14.799
going to do? We're going to do the last record

00:17:14.799 --> 00:17:17.220
standing. So we get into the format because the

00:17:17.220 --> 00:17:21.380
format is really cool. Yeah. So. Because I run

00:17:21.380 --> 00:17:23.759
in an accountability group where I have guys

00:17:23.759 --> 00:17:26.519
that I'm talking to every single week about my

00:17:26.519 --> 00:17:29.420
goals, my dreams, the things that I, the things

00:17:29.420 --> 00:17:31.900
that I'm just, I won't even call out to, you

00:17:31.900 --> 00:17:33.619
know, other people in my life. And they're like,

00:17:33.680 --> 00:17:36.019
hey, they'll catch it. I'm like, hey, that thing

00:17:36.019 --> 00:17:37.980
that you said, like, we got to do that, right?

00:17:38.160 --> 00:17:40.039
And so then they'll point those things back to

00:17:40.039 --> 00:17:45.359
me. And I was with a few buddies two years ago.

00:17:45.859 --> 00:17:48.880
It was right after the Go One More Backyard Ultra.

00:17:49.339 --> 00:17:51.940
the bpns first first go one more backyard ultra

00:17:51.940 --> 00:17:54.319
and i was talking my buddy chris i was like man

00:17:54.319 --> 00:17:57.400
that's that's really cool if i ran like that

00:17:57.400 --> 00:18:00.019
would be something that i really want to do and

00:18:00.019 --> 00:18:02.339
we're like what like what could we do could we

00:18:02.339 --> 00:18:04.220
do this for rucking like would that even be exciting

00:18:04.220 --> 00:18:06.079
you know i'm like you're just walking you know

00:18:06.079 --> 00:18:09.200
what would anybody even care about that and uh

00:18:09.200 --> 00:18:11.240
and i kind of just it was just kind of that we

00:18:11.240 --> 00:18:12.559
talked about a little bit and then kind of left

00:18:12.559 --> 00:18:15.180
it alone um well this year it came back up a

00:18:15.180 --> 00:18:17.440
conversation through my accountability group

00:18:17.440 --> 00:18:19.160
they're like hey brad when are you going to do

00:18:19.160 --> 00:18:21.799
this thing that's really cool that we need to

00:18:21.799 --> 00:18:24.160
bring to life? And I was like, well, I guess

00:18:24.160 --> 00:18:28.019
it's going to be Q3. And so we decided that at

00:18:28.019 --> 00:18:31.799
the end of Q2 this past quarter, made it a three

00:18:31.799 --> 00:18:35.940
-month goal. And I said, hey, 25 people and a

00:18:35.940 --> 00:18:39.140
friend's backyard is my minimum goal. And then

00:18:39.140 --> 00:18:41.599
I'm going to nail that and then just try to make

00:18:41.599 --> 00:18:44.259
it as big as I can make it. And so my buddies

00:18:44.259 --> 00:18:46.180
have said, hey, I got your back. A few of them

00:18:46.180 --> 00:18:48.119
have given me some money to help me. I mean,

00:18:48.140 --> 00:18:49.640
this stuff's costing some real dollars here.

00:18:49.700 --> 00:18:52.059
I can imagine. Yeah. Like we've got, this is

00:18:52.059 --> 00:18:53.880
an actual production. I mean, it probably total

00:18:53.880 --> 00:18:56.920
cost value is over 60 grand. Logistics involved.

00:18:57.140 --> 00:18:59.880
Yeah. Yeah. Now, but a lot of this has been given

00:18:59.880 --> 00:19:02.240
to me. Like I've got a lot of like great people

00:19:02.240 --> 00:19:04.180
that are, they're helping to financially support

00:19:04.180 --> 00:19:05.920
this to get this off the ground the first year.

00:19:06.079 --> 00:19:09.420
And it is super cool. Super, super excited to

00:19:09.420 --> 00:19:12.230
bring this to life. It did pop up. And seemingly

00:19:12.230 --> 00:19:15.849
for me, at least, it was like Ruck90 wasn't on

00:19:15.849 --> 00:19:17.450
my radar. Buffalo Mentality wasn't on my radar.

00:19:17.509 --> 00:19:19.630
But like I kept seeing like Last Rucker Standing.

00:19:19.769 --> 00:19:21.730
I was like, man, this looks really cool. And

00:19:21.730 --> 00:19:24.490
I kept seeing it grow and grow online. So, man,

00:19:24.609 --> 00:19:26.589
I'm happy for you. This is great. OK, so let's

00:19:26.589 --> 00:19:27.970
talk about the format because it does borrow

00:19:27.970 --> 00:19:30.089
some elements from like a Backyard Ultra. Can

00:19:30.089 --> 00:19:33.170
you go into the format real quick? Yeah. I call

00:19:33.170 --> 00:19:36.910
it a Backyard Ultra with a twist. Right. I truly

00:19:36.910 --> 00:19:41.319
believe if we put on 20 pounds of weight. went

00:19:41.319 --> 00:19:44.160
two miles and went as far as we could go it would

00:19:44.160 --> 00:19:47.299
go 10 days i really believe it i don't have 10

00:19:47.299 --> 00:19:49.319
days to invest into that i don't have 10 days

00:19:49.319 --> 00:19:51.799
worth of cash to supply yeah yeah so i was like

00:19:51.799 --> 00:19:54.980
what is a format that i can create that would

00:19:54.980 --> 00:19:58.640
limit us to a 48 -hour event a 48 -hour endurance

00:19:58.640 --> 00:20:01.599
event is still an incredibly hard endurance event

00:20:01.599 --> 00:20:03.980
right but something that could use the backyard

00:20:03.980 --> 00:20:08.920
style um format but then at a certain point start

00:20:08.920 --> 00:20:11.690
creating an escalation that makes it hard for

00:20:11.690 --> 00:20:15.589
everyone. I think it's going to work. I think

00:20:15.589 --> 00:20:17.390
it's going to work. I think it's going to work.

00:20:17.930 --> 00:20:22.549
So I've got Mark Jones. I'm not sure if you've

00:20:22.549 --> 00:20:24.849
heard the name Mark Jones. He is the world record

00:20:24.849 --> 00:20:28.390
holder for rucking with a 40 -pound ruck, 24

00:20:28.390 --> 00:20:31.990
hours. He did 88 .67 miles. He's one of the first

00:20:31.990 --> 00:20:33.849
people to talk to me about this event. He's been

00:20:33.849 --> 00:20:37.049
talking to me about it for a few months now.

00:20:38.920 --> 00:20:41.359
he's kind of come to the to grips that like he's

00:20:41.359 --> 00:20:44.000
going to get to 48 and he's going to bypass that

00:20:44.000 --> 00:20:47.460
48 and then my conversation to him is I'm not

00:20:47.460 --> 00:20:49.940
going to let you do it man you know and so I

00:20:49.940 --> 00:20:52.440
was like as hard as you're coming I'm going to

00:20:52.440 --> 00:20:54.339
come back even harder for you and everybody else

00:20:54.339 --> 00:20:56.799
to make sure we don't get there but it is a delicate

00:20:56.799 --> 00:21:00.420
balance right because I could make it extremely

00:21:00.420 --> 00:21:03.700
hard from the very very beginning and really

00:21:03.700 --> 00:21:05.519
only have super athletes out there that are pushing

00:21:05.519 --> 00:21:08.940
hard and and maybe it goes 48 hours or We can

00:21:08.940 --> 00:21:13.440
try to limp the field along to get it all the

00:21:13.440 --> 00:21:17.259
way to 48 hours, right? My goal for this is that

00:21:17.259 --> 00:21:20.259
guys like you, guys like me, but guys like Mark

00:21:20.259 --> 00:21:23.039
can come out, be in the same container, be in

00:21:23.039 --> 00:21:25.400
the same box, walk through the same corral together.

00:21:26.160 --> 00:21:29.240
Me hit my personal records because I'm next to

00:21:29.240 --> 00:21:31.660
guys like Mark who are pushing, you know, harder

00:21:31.660 --> 00:21:34.359
than I can ever imagine. But also have, you know,

00:21:34.359 --> 00:21:36.160
my mom in the ring that she just did two laps

00:21:36.160 --> 00:21:38.039
and she's like, this is the best thing I ever

00:21:38.039 --> 00:21:41.819
did. you know yeah and so the opportunity is

00:21:41.819 --> 00:21:44.619
that the field will naturally start dwindling

00:21:44.619 --> 00:21:47.799
at some point and when they do we've identified

00:21:47.799 --> 00:21:50.140
who are the real super athletes in the group

00:21:50.140 --> 00:21:56.319
and now we turn the heat on yeah so it's uh it's

00:21:56.319 --> 00:21:58.500
that uh is that a farm i think with two open

00:21:58.500 --> 00:22:01.880
fields so yes it's at the gathering farm um which

00:22:01.880 --> 00:22:04.259
they're normally a wedding venue i've actually

00:22:04.259 --> 00:22:06.880
joked with them that They've not really been

00:22:06.880 --> 00:22:08.640
able to share much of my content because it's

00:22:08.640 --> 00:22:11.740
so off -brand with what they're doing. So they'll

00:22:11.740 --> 00:22:13.859
show some stories every once in a while. But

00:22:13.859 --> 00:22:15.960
I'm like, there's no real way to get you guys

00:22:15.960 --> 00:22:17.700
to be able to share some of what we're doing.

00:22:17.779 --> 00:22:19.720
But it's normally a wedding venue. Maybe you

00:22:19.720 --> 00:22:21.400
could rock in a tuxedo or something. I don't

00:22:21.400 --> 00:22:23.880
know. That would be amazing. Maybe next year

00:22:23.880 --> 00:22:27.640
promo. That would be fun. But they've got a beautiful

00:22:27.640 --> 00:22:33.319
space. They've got some elevation. And it's 140

00:22:33.319 --> 00:22:36.579
acres of land. I can create basically a perfect

00:22:36.579 --> 00:22:39.859
two -mile loop going in some of the woods, around

00:22:39.859 --> 00:22:42.359
some perimeters, down some gravel, around an

00:22:42.359 --> 00:22:47.920
old house. I mean, it's big open fields. It's

00:22:47.920 --> 00:22:51.039
some other tight little areas of the woods, but

00:22:51.039 --> 00:22:53.259
it's going to be a good time. Yeah, that's awesome.

00:22:53.500 --> 00:22:57.119
I like the open field concept because you'll

00:22:57.119 --> 00:22:59.240
be able to see your competitors. I remember like

00:22:59.240 --> 00:23:01.839
back in my cross -country days, there was a race

00:23:01.839 --> 00:23:04.400
around some farms and like you could see exactly

00:23:04.400 --> 00:23:06.579
where everybody was in the race. That was cool.

00:23:06.579 --> 00:23:08.579
It was like really unique. So I think that's

00:23:08.579 --> 00:23:10.180
going to be a fun element to the competition,

00:23:10.339 --> 00:23:12.599
being able to see people, maybe people pretending

00:23:12.599 --> 00:23:16.119
to be straggling back, but saving something for

00:23:16.119 --> 00:23:18.640
the last couple of hours. I don't know. It's

00:23:18.640 --> 00:23:20.259
going to be interesting. It'll be interesting.

00:23:20.380 --> 00:23:23.640
Yeah, sure. Yeah. So what's the field looking

00:23:23.640 --> 00:23:25.480
like? You said you got Mark Jones signed up.

00:23:25.519 --> 00:23:28.660
Any other big ruckers in the space? Um, there's

00:23:28.660 --> 00:23:30.720
definitely some, definitely some strong competition

00:23:30.720 --> 00:23:33.880
that I think is going to, uh, to give Mark, um,

00:23:34.079 --> 00:23:37.140
some good work. Uh, but we also have man, just,

00:23:37.259 --> 00:23:39.420
just average people that are showing up that

00:23:39.420 --> 00:23:41.599
are like, I don't know if it's going to be a

00:23:41.599 --> 00:23:43.400
five laps. I don't know if it's going to be 12

00:23:43.400 --> 00:23:45.299
laps, but I'm a, I'm a push, you know, as far

00:23:45.299 --> 00:23:48.019
as I can. And that's really what I wanted for

00:23:48.019 --> 00:23:51.980
this man is like these style of events are so

00:23:51.980 --> 00:23:54.799
intimidating to so many people, right? Like they,

00:23:54.859 --> 00:23:57.859
and they're normally. Not hidden, but this is

00:23:57.859 --> 00:23:59.559
not normally something that's like really put

00:23:59.559 --> 00:24:01.839
out there. Like you're not really until last

00:24:01.839 --> 00:24:04.420
all this this year. Like, I don't I don't know

00:24:04.420 --> 00:24:06.420
if there was ever really a production around

00:24:06.420 --> 00:24:11.539
a backyard ultra style event. And so, yeah, man,

00:24:11.619 --> 00:24:13.619
like just just motivating and inspiring people

00:24:13.619 --> 00:24:15.759
to to do things that they didn't think they could

00:24:15.759 --> 00:24:17.740
do. More with Brad in just a moment, including

00:24:17.740 --> 00:24:20.819
what to expect between each hourly ruck and a

00:24:20.819 --> 00:24:23.059
little on how they'll turn the heat up as the

00:24:23.059 --> 00:24:25.779
field begins to dwindle. But I want to take a

00:24:25.779 --> 00:24:27.480
quick break to say thanks for listening to this

00:24:27.480 --> 00:24:29.900
podcast. Really appreciate you tuning back in.

00:24:30.019 --> 00:24:32.180
If you know someone looking to start competing

00:24:32.180 --> 00:24:34.660
and rucking related challenges, please text this

00:24:34.660 --> 00:24:36.759
episode to them. Sharing this episode would help

00:24:36.759 --> 00:24:38.880
the show grow and help more people improve their

00:24:38.880 --> 00:24:43.799
health and lives. Okay, back to it. So, okay,

00:24:43.920 --> 00:24:50.900
it's two miles every hour, 48 hours. What's going

00:24:50.900 --> 00:24:53.420
to be happening between people finishing and

00:24:53.420 --> 00:24:57.130
waiting to start? their next loop like is there

00:24:57.130 --> 00:24:59.029
like a staging area or is it everybody bring

00:24:59.029 --> 00:25:00.809
your own stuff whatever you need you got to support

00:25:00.809 --> 00:25:04.369
yourself situation or what's that so the way

00:25:04.369 --> 00:25:07.630
that i've designed it because again this is a

00:25:07.630 --> 00:25:11.430
three -month road map um and i'm trying to create

00:25:11.430 --> 00:25:15.069
you know the best product i can in that time

00:25:15.069 --> 00:25:17.250
right so the way that i've designed it it's a

00:25:17.250 --> 00:25:21.869
100 self -supported race okay so everything that

00:25:21.869 --> 00:25:25.119
you need to support yourself for the 48 hours

00:25:25.119 --> 00:25:29.539
you need to bring if we have space spaces for

00:25:29.539 --> 00:25:31.740
10 by 10 canopies you can bring a cot you can

00:25:31.740 --> 00:25:34.359
bring a tent you can bring chairs you can bring

00:25:34.359 --> 00:25:39.180
two crew members to help you food water i mean

00:25:39.180 --> 00:25:41.539
bring everything that you could possibly need

00:25:41.539 --> 00:25:44.700
for this style of event but what i will say is

00:25:44.700 --> 00:25:47.460
i'm trying to figure out ways to support and

00:25:47.460 --> 00:25:50.720
do some things Out of the like the abundance

00:25:50.720 --> 00:25:52.660
of things that are coming in. If we've got if

00:25:52.660 --> 00:25:54.440
we've got other resources, I'm going to try to

00:25:54.440 --> 00:25:55.980
provide them. And I don't want to talk about

00:25:55.980 --> 00:25:58.440
them because. Yeah. So they'll be exciting. That's

00:25:58.440 --> 00:26:00.059
if we're able to pull it off. Yeah, that's great.

00:26:00.119 --> 00:26:01.480
And I've seen. Yeah, you've got a lot of buy

00:26:01.480 --> 00:26:03.920
in from pretty substantial sponsors, which is

00:26:03.920 --> 00:26:06.380
amazing. And just a short span of time to pull

00:26:06.380 --> 00:26:08.099
in some sponsorship like that. That's awesome.

00:26:08.140 --> 00:26:12.079
Yeah. Thank you. Thank you. It's I I've just

00:26:12.079 --> 00:26:15.460
got a great network of people that really believe

00:26:15.460 --> 00:26:17.759
in what we're doing. And they've they put us

00:26:17.759 --> 00:26:19.750
in front of the right people. to make your connection

00:26:19.750 --> 00:26:23.589
yeah uh Is there a space for RV parking? Because

00:26:23.589 --> 00:26:26.289
I had a friend of mine compete in an event similar

00:26:26.289 --> 00:26:28.009
to this and they brought an RV and they set up

00:26:28.009 --> 00:26:29.750
shop. They were watching college football games

00:26:29.750 --> 00:26:32.269
in between runs and everything like that. Yeah,

00:26:32.289 --> 00:26:34.890
that's cool. There should be. I mean, there's

00:26:34.890 --> 00:26:36.710
a lot of space out there. There should be some

00:26:36.710 --> 00:26:38.869
space for RV. I know I've got a couple of guys

00:26:38.869 --> 00:26:41.170
like my medic. He's going to have his RV out

00:26:41.170 --> 00:26:43.529
there and be on standby the whole time. And I've

00:26:43.529 --> 00:26:44.849
got a few other guys that have talked about bringing

00:26:44.849 --> 00:26:47.849
RV. And so we'll cross those bridges as they

00:26:47.849 --> 00:26:50.009
come in. But yeah, we should have plenty of room

00:26:50.009 --> 00:26:52.779
to park it. If you don't mind, let's move into

00:26:52.779 --> 00:26:57.920
the competitor's mindset because you mentioned

00:26:57.920 --> 00:27:01.240
previously the story of the cow and the buffalo

00:27:01.240 --> 00:27:04.960
and reading the copy on the landing page for

00:27:04.960 --> 00:27:06.940
Last Rocker Standing, you talk about the storm.

00:27:07.220 --> 00:27:11.920
Can you kind of go into what you think that storm

00:27:11.920 --> 00:27:13.819
would be for an event like this? When do you

00:27:13.819 --> 00:27:15.259
think it's going to happen? What do you think

00:27:15.259 --> 00:27:20.160
the competitors are going to be thinking? not

00:27:20.160 --> 00:27:22.519
only am I trying to build a cool event, not only

00:27:22.519 --> 00:27:23.980
am I trying to build something that's hard, but

00:27:23.980 --> 00:27:25.920
I'm also trying to build an experience, right?

00:27:26.019 --> 00:27:30.539
And so the storm represents things that we all

00:27:30.539 --> 00:27:34.140
face literally through our lives. Every year

00:27:34.140 --> 00:27:35.759
we're dealing with something. It could be big,

00:27:35.779 --> 00:27:38.319
it could be small. And when those things hit

00:27:38.319 --> 00:27:41.039
and when life becomes harder, we don't necessarily

00:27:41.039 --> 00:27:43.500
just get to walk away from it, right? And so

00:27:43.500 --> 00:27:46.539
that's what the storm represents in this capacity.

00:27:47.519 --> 00:27:51.930
I cannot. give out any as far as details of like

00:27:51.930 --> 00:27:55.269
what and when and how it's going to happen but

00:27:55.269 --> 00:28:00.089
um it will happen um the field may be responsible

00:28:00.089 --> 00:28:02.710
for when it happens um it could be time based

00:28:02.710 --> 00:28:05.970
you know it could be when um our most average

00:28:05.970 --> 00:28:08.369
athletes are are falling off and you know the

00:28:08.369 --> 00:28:11.210
the stronger people left um it could just be

00:28:11.210 --> 00:28:15.130
at an hour mark um and so i i'm building that

00:28:15.779 --> 00:28:19.759
kind of as a suspense mechanism. One, people

00:28:19.759 --> 00:28:21.380
like to know what they're walking into always,

00:28:21.640 --> 00:28:24.160
right? But that's not life. Life doesn't give

00:28:24.160 --> 00:28:26.460
you that. And you have to roll with the punches

00:28:26.460 --> 00:28:30.740
as things come. And so I will say, things that

00:28:30.740 --> 00:28:34.220
are on the table are pace, like how fast we do

00:28:34.220 --> 00:28:38.200
the lap, distance, however we could figure that

00:28:38.200 --> 00:28:42.000
out, right? Adding weight, which is... 100 the

00:28:42.000 --> 00:28:43.619
first thing that people think we're gonna do

00:28:43.619 --> 00:28:47.160
i'll tell you it's not um and then and then movement

00:28:47.160 --> 00:28:49.799
how how we move our bodies right that could be

00:28:49.799 --> 00:28:52.259
brutal if you really think about it and so i'll

00:28:52.259 --> 00:28:55.279
let your mind take you to what those uh those

00:28:55.279 --> 00:28:58.059
things could be but i have a strategy and it's

00:28:58.059 --> 00:29:01.099
not what you think um and it's not as brutal

00:29:01.099 --> 00:29:03.079
as what you think but i think the way that we

00:29:03.079 --> 00:29:05.079
do it over time is just going to wear you out

00:29:05.079 --> 00:29:09.420
yeah physically definitely and i think um just

00:29:09.420 --> 00:29:12.240
doing loop after loop after loop for two days

00:29:12.240 --> 00:29:13.940
straight mentally, it's going to be like, oh

00:29:13.940 --> 00:29:16.700
my gosh, like, are you going to have like a horn

00:29:16.700 --> 00:29:19.420
or a bell or something to signify that? So yeah,

00:29:19.440 --> 00:29:21.299
we'll have, we'll have horn. We'll have three

00:29:21.299 --> 00:29:22.740
minute, three minute, two minute, one minute

00:29:22.740 --> 00:29:25.500
warnings, 30, 30 second, 10 second countdowns.

00:29:26.019 --> 00:29:28.880
I'm planning for some tech and some, some coolness

00:29:28.880 --> 00:29:31.880
around some of that. Oh, cool. Yeah. So we're

00:29:31.880 --> 00:29:33.420
going to try to automate that. We're building

00:29:33.420 --> 00:29:35.960
it. We're building an app for everybody online

00:29:35.960 --> 00:29:39.980
that can. Yeah. That can watch and follow their

00:29:39.980 --> 00:29:42.980
favorite Rucker. We're going to have Rucker profiles

00:29:42.980 --> 00:29:46.779
so you can see, you know, my name, who I am,

00:29:46.859 --> 00:29:49.059
how old I am. Hell yeah. A couple of little different

00:29:49.059 --> 00:29:52.059
details about me. Right. And that way, like,

00:29:52.119 --> 00:29:53.960
hey, I want to follow Brad. Like he's a guy.

00:29:54.359 --> 00:29:56.619
Yeah. Yeah. Some buy in. And then when and then

00:29:56.619 --> 00:29:58.119
when I tap out, like they're going to be like,

00:29:58.200 --> 00:29:59.880
well, now I want to follow Mark. I'm not going

00:29:59.880 --> 00:30:02.400
to let this thing go. Right. And so not only

00:30:02.400 --> 00:30:04.880
building community that way, but also getting

00:30:04.880 --> 00:30:08.480
some buy in because. My major thing, my main

00:30:08.480 --> 00:30:10.859
thing is to impact people. And if I can use people

00:30:10.859 --> 00:30:13.900
like Mark to, to hear his story and to be like,

00:30:13.940 --> 00:30:16.119
man, that guy's cool. And if I can inspire you

00:30:16.119 --> 00:30:18.519
to walk out and grab some weight tomorrow, man,

00:30:18.619 --> 00:30:20.940
like that, that's, that's a win. That's really

00:30:20.940 --> 00:30:23.359
cool. And so we'll, we'll be live streaming for

00:30:23.359 --> 00:30:26.299
48 hours, um, along with the app and everything.

00:30:26.559 --> 00:30:29.579
Um, the big thing for me is wanting to get people

00:30:29.579 --> 00:30:31.599
from the outside that would never have an experience

00:30:31.599 --> 00:30:34.059
to see anything like this, to see it, to hopefully

00:30:34.059 --> 00:30:36.099
get sparked to do something cool. That's awesome.

00:30:36.440 --> 00:30:39.440
So I'm just, I'm going back to like the, the

00:30:39.440 --> 00:30:42.640
mental aspect of, of braving the storm. I'm just

00:30:42.640 --> 00:30:46.380
picturing, you know, I don't know, 36 hours into

00:30:46.380 --> 00:30:50.220
it. The rocker just finished a loop just in time

00:30:50.220 --> 00:30:53.279
and is already hearing like the two minute. warning

00:30:53.279 --> 00:30:55.319
bell and just like oh my gosh i gotta get back

00:30:55.319 --> 00:30:58.099
out there that's gonna be hard that's gonna that's

00:30:58.099 --> 00:31:00.000
definitely lying in the sand you're gonna cross

00:31:00.000 --> 00:31:02.900
it again or what's gonna happen so right really

00:31:02.900 --> 00:31:05.519
intrigued such a cool concept i'm glad that you're

00:31:05.519 --> 00:31:07.960
hosting this i'm glad that yeah you have so much

00:31:07.960 --> 00:31:10.720
support doing this is really cool uh i will definitely

00:31:10.720 --> 00:31:13.380
be logging in to to view it where can i go to

00:31:13.380 --> 00:31:16.720
do that just uh the landing page Yeah. Last record

00:31:16.720 --> 00:31:19.559
standing .com. Um, we will, we will have everything

00:31:19.559 --> 00:31:21.680
there. Um, there's, there's still spots there

00:31:21.680 --> 00:31:24.160
for free to sign up if you'd like, um, volunteer

00:31:24.160 --> 00:31:26.359
opportunities. Um, but yeah, we'll have the live

00:31:26.359 --> 00:31:27.740
stream there as well. And you can sign up right

00:31:27.740 --> 00:31:30.180
now to get on the watch party and that's where

00:31:30.180 --> 00:31:32.279
we'll, we'll send you the live stream link as

00:31:32.279 --> 00:31:34.519
soon as it's live. Awesome. Moving in towards

00:31:34.519 --> 00:31:36.559
the, the, the last couple of sections here of

00:31:36.559 --> 00:31:41.180
our, of our episode, uh, strategy. Um, has anybody

00:31:41.180 --> 00:31:44.730
shared their training strategy? for the last

00:31:44.730 --> 00:31:48.890
record standing um do you know i i just am thinking

00:31:48.890 --> 00:31:51.109
about doing like repetitive things over and over

00:31:51.109 --> 00:31:53.170
clearly people want to get down that like two

00:31:53.170 --> 00:31:56.269
mile mile rhythm um but again they don't know

00:31:56.269 --> 00:31:58.829
what to expect necessarily right has anybody

00:31:58.829 --> 00:32:00.849
shared with what sort of training strategy they're

00:32:00.849 --> 00:32:04.049
doing or um anything like that so yeah so um

00:32:04.049 --> 00:32:06.890
actually i have a buddy joe baker he's uh he's

00:32:06.890 --> 00:32:10.809
actually a a go rock um an instructor he he teaches

00:32:10.809 --> 00:32:13.029
you know people for, you know, go ruck events

00:32:13.029 --> 00:32:15.210
and things like that. And he actually built us

00:32:15.210 --> 00:32:19.369
a last rucker standing, uh, guide. And so if

00:32:19.369 --> 00:32:22.109
you, if you sign up, you get a link and it's

00:32:22.109 --> 00:32:24.470
got his guide in there and you just start at

00:32:24.470 --> 00:32:27.009
the week that you're on. Um, but it's, it's definitely

00:32:27.009 --> 00:32:29.049
rucking, but it's also some other movements and

00:32:29.049 --> 00:32:31.970
things like that to, to help build a little bit

00:32:31.970 --> 00:32:34.150
of strength and hopefully some resilience before

00:32:34.150 --> 00:32:36.970
they get out there. But just getting on your

00:32:36.970 --> 00:32:40.059
feet and moving is your best bet right now. Yeah.

00:32:40.259 --> 00:32:43.079
Do some mock trials at home, walk around the

00:32:43.079 --> 00:32:45.980
block, you know, wait 30 minutes, do it again,

00:32:46.019 --> 00:32:47.660
wait 30 minutes, do it again, see how your legs

00:32:47.660 --> 00:32:50.619
feel. Yeah. Because the lactic acid is going

00:32:50.619 --> 00:32:53.420
to be a big component to this in the later rounds.

00:32:53.720 --> 00:32:56.660
Oh, for sure. Yeah, maybe add some extra weight

00:32:56.660 --> 00:32:58.539
instead of just the 20 pounds, throw maybe 30

00:32:58.539 --> 00:33:00.859
or 40 pounds in there, train with that. That

00:33:00.859 --> 00:33:03.279
way when you get to race day, it feels a little

00:33:03.279 --> 00:33:06.380
lighter. Sure. So, okay, someone wants to sign

00:33:06.380 --> 00:33:08.519
up, they go to lastrockerstanding .com. Is that

00:33:08.519 --> 00:33:11.279
accurate? Yes, sir. Okay. They go there. There's

00:33:11.279 --> 00:33:13.440
all the information that you could ever need

00:33:13.440 --> 00:33:15.660
on there. If there's information that's not there,

00:33:15.720 --> 00:33:17.500
you can always reach out to me on our Instagram,

00:33:17.779 --> 00:33:20.000
lasttrackerstanding .com. But yeah, everything's

00:33:20.000 --> 00:33:22.759
there. The rules are there. Information of what

00:33:22.759 --> 00:33:26.140
you need to bring is there. So read it all. Don't

00:33:26.140 --> 00:33:27.539
say it wasn't there. Don't say you didn't know.

00:33:27.960 --> 00:33:30.839
Yeah. Yeah. Come prepared. Yeah. And it's in

00:33:30.839 --> 00:33:33.539
Moore, South Carolina, which is near Greenville,

00:33:33.619 --> 00:33:35.460
if I remember correctly. It's a little north

00:33:35.460 --> 00:33:37.420
of Greenville, right outside Spartanburg, South

00:33:37.420 --> 00:33:40.180
Carolina. Yes, sir. Moore. Okay. Good deal. Well,

00:33:40.180 --> 00:33:42.400
awesome. Brad, again, really appreciate you taking

00:33:42.400 --> 00:33:45.359
the time to have this chat. I'll include links

00:33:45.359 --> 00:33:47.940
in the episode description for The Last Worker

00:33:47.940 --> 00:33:50.000
Standing where you can go to sign up. But again,

00:33:50.220 --> 00:33:51.680
appreciate your time. This was a lot of fun.

00:33:52.079 --> 00:33:54.119
Yeah. Thank you, man. Thank you. So glad to be

00:33:54.119 --> 00:33:56.319
on here. All right, that wraps up my conversation

00:33:56.319 --> 00:33:58.680
with Brad Rooks. If you are interested in learning

00:33:58.680 --> 00:34:01.720
more about Last Rucker Standing or competing

00:34:01.720 --> 00:34:04.619
in it or watching it as it unfolds, head on over

00:34:04.619 --> 00:34:07.740
to lastruckerstanding .com. If you're interested

00:34:07.740 --> 00:34:11.019
in Joe Baker's program, the coach that put together

00:34:11.019 --> 00:34:13.480
the training program for the Last Rucker Standing,

00:34:13.719 --> 00:34:16.239
you can head over to his website. That website

00:34:16.239 --> 00:34:19.630
is joebakerfitness .com. If you want to reach

00:34:19.630 --> 00:34:21.690
out to me, head on over to theruckersedge .com

00:34:21.690 --> 00:34:24.469
or on Instagram at theruckersedgepod. And if

00:34:24.469 --> 00:34:26.309
you enjoyed today's episode, make sure to follow

00:34:26.309 --> 00:34:28.369
or subscribe to the show in your favorite podcast

00:34:28.369 --> 00:34:32.059
apps. You're notified of new episodes. The next

00:34:32.059 --> 00:34:35.599
episode, we will be talking to Jen Tillard. She

00:34:35.599 --> 00:34:37.659
has a really incredible story. She's a veteran.

00:34:37.800 --> 00:34:41.019
She endured some injuries, had some surgeries,

00:34:41.179 --> 00:34:45.179
overcame them, and recently competed in a 100

00:34:45.179 --> 00:34:48.599
-mile rucking event. Really great story. Can't

00:34:48.599 --> 00:34:50.719
wait for you to listen to it. But in the meantime,

00:34:51.059 --> 00:34:53.639
keep rucking. I will see y 'all in the next one.